It's reasonable for me, a stuntman, to live a crazy life, right?

"Yesterday Friday, the military-themed masterpiece "Wolf Warrior 2" once again earned 150 million yuan at the box office. The total box office revenue of the film is now 4.287 billion yuan - Maoyan app!"

"On the first day of its release, the fantasy-themed movie "Zhu Xian" produced by Feiyue Films and starring Hu Ge, Liu Shishi, Tang Yan, Mao Xiaotong and others earned 158 million yuan at the box office.

However, what is puzzling is that although the film successfully achieved high box office, its reputation score fluctuated drastically, and its film review data showed an extremely split trend..."

On a new day, everyone in the film and television industry has focused their attention on the movie "Zhu Xian".

In particular, the film review channels and scoring mechanisms of major platforms have attracted the attention, reports, and heated discussions of many netizens and a large number of media!

Yesterday at noon, when topics such as "Leap into film and television, only make high-quality products? Haha, how ridiculous" and "The myth of high-quality products! Officially broken" rushed to the Weibo hot search list, the reputation score of "Zhu Xian" was also quickly released. .

That score of 4.7 points shocked everyone in the film and television industry!

After all, since its inception, Feiyue Film and Television has either directly participated in investment or co-produced movies, and it has almost exceeded the 100 mark!

However, looking around, among so many movies, they are either box office hits, word-of-mouth hits, or big awards.

This is the first time a situation like "Zhu Xian" has an opening score of only 4.7!

Coupled with the emergence of topics such as "Best-quality Myths Broken", it undoubtedly attracted a large number of people to watch.

At first, everyone thought that the movie was probably "badly made," which is why it was criticized by marketing accounts and some media.

After all, the data of only 4.5 to 4.7 points on Maoyan, Douban, Taopiaopiao and other platforms cannot be faked.

However, when everyone actually clicked in and took a look, they realized that something seemed not quite right.

There are too many comments that give this movie low scores, even one star rating, and indiscriminate insults, even to the point of making people feel very "weird".

Whenever someone posts a good review, a large number of negative reviews will follow, and they will not stop until the good review is suppressed.

Some netizens may not feel anything is wrong. After all, many people are not aware of the operations of public relations and trolls.

But as practitioners in the industry, everyone discovered something was wrong almost within a short period of time.

A conclusion spread in a very short period of time: someone hired a large number of trolls to smear "Zhu Xian"!

Giving bad reviews to a movie, smearing the lead actor, guiding public opinion, criticizing the producer... these methods are too routine and old-fashioned.

At first, everyone was still wondering, whose operation was this, and it actually came into conflict with Feiyue Film and Television.

After asking around for a while, the four words "Alibaba Pictures" appeared in front of everyone.

Combined with the exhaustion of the box office potential of "Three Lives Three Worlds, Ten Miles of Peach Blossom", the plummeting reputation, and the gambling between Zhang Hao and Chen Fei, many people figured it out in an instant.

This is because Alibaba Pictures is afraid that the box office of "Zhu Xian" will exceed that of "Three Lives Three Worlds", so it hired a large number of trolls to discredit the movie on the first day of its release, hoping that it will also suffer a disastrous box office failure!

After realizing this, everyone suddenly became excited!

Feiyue Film and Television are at odds with Alibaba Pictures?

This is a big melon! Definitely not to be missed!

You know, both companies are "leading" players in the industry. Once a war breaks out, the momentum will definitely not be reduced!

In addition to eating melons, you might also be able to fish in troubled waters and get some soup out of them...

~

Li Li, the chairman of Helichenguang, was sitting in the office waiting to eat melon, but suddenly, the cell phone on the table rang.

Looking away from the computer screen, he picked up the phone and looked at the caller ID first.

When he saw the words "Wanda-Liu Xiaobin", he quickly pressed the connect button and stood up from his seat.

"Hello? Mr. Liu?"

"Mr. Li, are you busy?"

"It's okay, what can I do for you?"

"It's like this." Liu Xiaobin said in a deep voice: "Wanda has a lot of spare time in prime time slots. I saw that the box office of "Psychological Crime" on the first day was pretty good, more than 60 million, so I plan to put the extra movies in the schedule. For this movie, you arrange for the film crew to follow up on the promotion in the next few days..."

"Hey! Okay! I'll contact them right away!"

Li Li hung up the phone happily, and then quickly called director Xie Dongyan and asked him to lead Li Yifeng, Liao Fan, Wan Qian, Li Chun and others on more promotional runs in the past few days.

After the instructions were given, he reacted belatedly.

"Huh? Isn't that right? Why did Wanda allocate the prime-time film schedule to "Psychological Crime"? What about other movies? Don't they need it?"

While he was muttering, he saw the website page automatically refreshed, and a brand new media report from the theater chain was released.

"The box office of the movie version of "Three Lives Three Worlds" plummeted by 14.16 million yesterday, Friday and Sunday, with only 1.16 million reported - Pan-Asian Cinemas."

"What the hell? So cruel!"

Li Li jumped up from his seat instantly.

You know, on Thursday, "Three Lives, Three Worlds, Ten Miles of Peach Blossom" still had more than 15 million box office, and the overall film schedule rate was as high as 18.2%.

But now?

After checking it carefully, he found that the movie's film schedule dropped directly from 18.2% to 1.8% yesterday, a sharp drop of 16.4%!

This can no longer be called a flexible adjustment, it is completely a cliff-like decline!

And if this situation continues, "Three Lives Three Worlds Ten Miles of Peach Blossom" may not even last a week, and it will be forced to be canceled by theaters.

"Hiss!" Li Li took a deep breath, his heart beat a lot faster, and he murmured secretly: "Is Alibaba Pictures out of their minds? Why are they doing all this?

Are you still buying a black man’s house? It's fine now, has it been retribution? Feiyue Film and Television, which owns the largest theater chain in the country, will directly kill your movie schedule! Are you dumbfounded now? "

Li Li was muttering, but at Alibaba Pictures, many senior executives were as if they were in mourning!

Especially the manager of the distribution department, whose face was full of resentment.

Pan-Asia Cinemas and Wanda Cinemas cut the film schedule of "Three Lives Three Worlds" to the lowest level without any reason. He went to negotiate, but they only said it was a "flexible adjustment" and ignored him at all.

If this continues, the movie may not last even half a month and will be finished.

He was full of resentment in his heart, but he couldn't express it. After all, this was Zhang Hao's personal order, which led to today's situation.

"What is the current total box office of "Three Lives, Three Worlds, Ten Miles of Peach Blossom"?"

After listening to the leader's words, the distribution manager responded angrily: "It just exceeded 450 million."

Zhang Hao's face changed for a while, and he turned to look at the public relations manager again, and asked in a deep voice: "How is the situation at "Zhu Xian"?"

"After a large number of online trolls, the film's reputation and ratings have dropped below the passing line. What can be guaranteed is that all viewers and fans who buy tickets online will definitely carefully consider whether to go after seeing this data. Buy tickets to watch…”

Zhang Hao felt relieved: "Okay, keep going, never stop. We must ensure that by this Saturday and Sunday, the reputation of this movie will completely collapse!"

"Yes, Director Zhang."

You know, the most critical period for a movie is the week before its release. This is the most critical period for competing for the box office.

As a film released on Friday, the most critical dates are undoubtedly Saturday and Sunday!

If you can't get a high box office within these two days, it will be nothing more than wishful thinking to continue to make money!

And the way Zhang Hao thought of was to contain the throat of "Zhu Xian" at this critical moment!

In this way, the opponent's failure undoubtedly reflects his own success, and at the same time, he is not considered a loser in this bet.

However, before he could be happy for too long, there was a sudden rush of footsteps outside the office!

The next second, the door was pushed open, and the secretary rushed in with a panicked face, saying: "Mr. Zhang, it's not good!"

Zhang Ye suddenly stood up from the office chair and asked in a deep voice: "What's wrong?"

"A large number of exposure posts suddenly appeared on the Internet, claiming that we were engaging in malicious competition and deliberately discrediting other companies' films. There are pictures and the truth... Some of the troll leaders who spread rumors and slandered actors on the Internet were found out and directly Arrested by the local police..."

"What! How could this happen?"

The panic on Zhang Hao's face has been replaced by confusion.

After following Ma Yun on the Internet for so many years, this was the first time he heard that the leader of the internet trolls who spread rumors was arrested by the police.

How is this possible?

"Take a quick look at the public opinion on the Internet, you can't control it..."

Hearing this, Zhang Hao immediately moved the mouse and opened Weibo.

Looking around, the first item on the hot search list is exactly - "A letter of apology to the movie "Zhu Xian"!"

The content is thousands of words long. Zhang Hao did not read it all, but selected the key points and looked at it.

The publisher of the apology letter is a self-proclaimed "troll leader". He said that he has dozens of QQ group chats under his control, all of which are "internet idlers."

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After receiving the task of "smearing the movie "Zhu Xian"", he immediately spread the task to the group chat, and used friends to spread negative comments compiled in advance on a large scale on the Internet, and posted negative comments on major rating websites. The movie received a low score, and at the same time, it also conducted personal attacks and deliberately smeared several of the film's leading actors.

After being arrested, he deeply felt the mistake of what he had done, and immediately wrote an apology letter and posted it online.

When he saw this, Zhang Hao's face was so gloomy that he was about to shed tears.

What made him despair was that there was not only one letter of apology, but one after another...

Moreover, it is not only troll leaders from various places who have issued apology letters, but also film critics, marketing accounts, media, entertainment newspaper screenwriters and many other Internet practitioners!

However, in just ten minutes, all the negative reviews about "Zhu Xian" and Feiyue Film and Television on the Weibo hot search list have disappeared, replaced by a large number of apology letters and even an apology video recorded by the rumor monger himself.

Seeing this, Zhang Hao turned his head and stared at the public relations manager in confusion.

He almost roared and asked: "I want to ask you, how were these people discovered?"

"It doesn't make sense? It shouldn't be? How is this possible?"

The PR manager scratched his head and pondered for a long time, when suddenly an idea flashed in his mind!

"I know! I know!"

After attracting the attention of everyone in the office, he said categorically: "Every user of Weibo, Tieba, Maoyan, and Douyin platform actually has an IP address serial number in the background. It is very easy for the platform to locate its location through this IP...

But! This behavior is illegal! If the user does not agree, this is the platform infringing on the user's privacy! It is absolutely not allowed!

Therefore, Feiyue Film and Television's operation of locking the location of the marketing account by locating the IP is illegal. They are finished, and the public opinion of netizens will definitely overwhelm them! Hahahaha..."

The laughter was very loud at first, but it suddenly stopped.

The PR manager looked at the foolish looks of the people around him with a blank face, and subconsciously asked: "Why... why are you looking at me like that?"

The distribution manager in the office put down his phone and sighed: "Look at the latest reports on the Internet. The "Zhu Xian" film crew and all the actors who were slandered by the Internet trolls have called the police.

The major platforms cooperated very well and opened up some of their database permissions to the police, thus successfully locking down the locations of those rumor makers."

"What? How is this possible? How can the platform open up data with just one sentence? There are many procedures and permissions involved!"

"So what if the bosses of these actors who were slandered and rumored are also major shareholders of the major platforms?"

Hearing this, the PR manager was struck by lightning!

He quickly took out his phone and looked around, and saw a very "fantasy, magical, and dream-like" scene on the Internet!

Douyin, Kuaishou, Weibo, Tieba, Toutiao, QQ, Douban, Maoyan, these platforms that usually compete with each other and almost beat their brains out, actually cooperated together and launched a "clean network operation" with the police.

All the behaviors and operations that spread rumors, disturbed public order, spread false information, and caused defamation were cleaned up.

When detention, fines, control, detention and other means were used together, those "black mice" who lived on the Internet and never dared to see the light of day were like meeting a cat, and they were so well-behaved!

Seeing this, the public relations manager immediately understood that the smearing, rumor-mongering, and bad reviews against "Zhu Xian" were completely failed.

Not only that, these behaviors made "Zhu Xian" soar in popularity! And it also verified the quality and success of this movie from the side.

After all, how could a bad movie be attacked and smeared by so many bad competitors?

And the most important thing is that as the mastermind behind the scenes, Alibaba Pictures will also suffer.

Last time, because of helping "No Other Love" and Daley Ren escape punishment, the higher-ups had warned Alibaba Pictures once, and also forced them to sell more than half of their Weibo shares, causing them to lose a lot of online voice.

Now, in the matter of "Zhu Xian", they actually repeated the same trick and were caught again!

No need to guess, they will definitely not be able to escape easily this time!

"Dinglingling!"

The piercing phone ring suddenly rang, Zhang Qi picked up the phone and looked at it, his face suddenly changed.

He trembled and pressed the answer button, resisting fear, and asked aloud: "Hello? Mr. Ma?"

"You are in the company, right?"

In the "Kung Fu" crew, Ma Yun held the phone, and the surrounding staff hid far away, not daring to approach, just because the strong aura and cold atmosphere made everyone very uncomfortable!

"I'm... I'm..." Zhang Qi responded repeatedly.

Without waiting for him to say anything else, Ma Yun ordered forcefully: "Then you wait in the company. Fan Luyuan, president of the Alipay business group of Ant Financial Group, will come to your office in half an hour. You should hand over your work to him."

"Mr. Ma..."

Zhang Qi wanted to say something, but the phone was hung up.

Listening to the busy tone, his right hand fell down weakly, his face full of despair and confusion.

Obviously, because of failures again and again, he was officially dismissed!

…

This Saturday and Sunday passed very quickly.

When the time came to August 14, many films that received much attention during the summer vacation had once again achieved new gains and achievements in box office performance!

"18 days after release! The top military-themed masterpiece "Wolf Warrior 2" produced by Feiyue Film and Television has grossed a total of 4.704 billion yuan!"

"As of today, a new box office record has been born in the history of Chinese-language films! "Wolf Warrior 2" has successfully surpassed the box office of "Operation Red Sea" with a box office of 4.658 billion yuan, and topped the Chinese-language film history box office rankings!"

"The fantasy-themed film "Zhu Xian" produced by Feiyue Film and Television and starring Hu Ge, Liu Shishi, Tang Yan, and Mao Xiaotong has grossed a total of 523 million yuan in box office in 3 days."

"The fantasy love-themed film "Three Lives, Three Worlds, Ten Miles of Peach Blossoms" produced by Ali Pictures and directed by Zhao Xiaoding has been forced to be removed from the theaters due to the exhaustion of its box office potential.

The film has been released for 11 days, with a total box office of 457 million yuan, and a net loss of up to 150 million yuan!"

The entire film and television industry, entertainment industry, and even the entire Internet were completely shocked today!

"Wolf Warrior 2" broke a new box office record in Chinese film history, "Zhu Xian" earned 520 million in three days after its release, and "Three Lives, Three Worlds, Ten Miles of Peach Blossom" was forced to be withdrawn after 11 days of release...

This situation is full of "drama", which makes netizens so excited that they can't suppress their desire to "eat melon"!

Many people immediately went to the official website and official blog of Alibaba Pictures. There were no other random comments. Looking around, there was only one sentence:

"Did the bet fail? Come on, stand up and admit defeat like a man!"

…

(ps: Third update, please vote for me!!!)