Japanese big things

Chapter 355 Scale

Time swayed forward, like a gurgling stream in a mountain stream. It spanned a long period of time quietly and arrived at April 21st.

There is still almost a week until the release of the movie "Model Student", but the pre-sale of movie tickets has already started in advance on the relevant websites of major theater chains.

Due to the continuous high-intensity marketing and publicity, the popularity of the movie "Model Student" has been extremely widely spread, covering a large number of movie-watching groups.

According to the survey statistics of TBS TV station, more than 90% of the respondents said they knew about the movie "Model Student" and were very interested in the movie.

When asked the question "Are they willing to go to the cinema to buy tickets to watch?", as many as 70% of the respondents gave a positive answer.

What's more, he directly showed the reporter on the spot a screenshot of the website ticket purchase on the mobile interface, which was the premiere of the movie "Model Student".

Obviously, the general public is more concerned and optimistic about the first commercial work of famous director Masahiro Nakamura.

On the one hand, the movie "Model Student" has been heavily promoted, and various marketing campaigns over a long period of time have successfully aroused strong curiosity among the public.

Just the few promotional short films that were released left a very deep impression on people: the tense rhythm of the movie is heart-stirring. It is obviously a youth-themed campus movie, but it looks as exciting as a spy movie.

On the other hand, Masahiro Nakamura won the Silver Bear Award at the Berlin Film Festival, and his work "One Long Day" not only performed well at the box office, but also received widespread critical acclaim.

The combination of these factors gives the audience a strong confidence in buying tickets, and they don’t have to worry about buying tickets to watch a terrible movie.

After all, movie ticket prices in Japan are quite high, and their price level is considered to be the highest in the world. Even if the income of Japanese people is not low, buying tickets to watch movies is a more prudent choice.

Especially for mainstream movie-watching groups, such as young people such as students and newcomers to the workplace, they often need to think twice before making a decision to buy a movie ticket.

According to Toho's statistics, on the day the movie "Model Student" opened for pre-sale, the number of ticket buyers successfully exceeded 100,000.

If calculated based on the common ticket price of 1,800 yen, the pre-sale box office of "Model Student" had already reached 180 million yen on the day the movie started pre-sale.

However, due to factors such as membership and discounts, as well as the impact of price differences among different groups of people, the actual pre-sale results of the movie are definitely not that high.

According to the judgment of the relevant departments of Dongbao Company, the pre-sale box office results will not be too high on the day the pre-sale starts, and the ticket buying boom should occur in the following days.

After all, watching movies is just a way of entertainment, not a strong need. After all, there are only a few people who always pay attention to the pre-sale time of movies.

"Nakamura-san, welcome..."

Masahiro Nakamura had just arrived at the distribution department of Toho Company, and Director Shibata, who had been waiting for a long time, immediately welcomed him into the office.

"Sorry to bother you..."

Before he finished his polite words, Minister Shibata interrupted with a smile: "No, Nakamura-san can come, it's because of Pengpi Shenghui, how can it be an intrusion."

"Shibata-san, I'm here this time because I want to know about the scale of the theaters that will be released..."

After a brief exchange of pleasantries, Nakamura Masahiro started to get straight to the point: Originally, Ojo Shoji should be responsible for this matter, but he recently went to the other side, so Nakamura Masahiro could only take the time to handle it personally.

Although Mika Ito, who took over the position of assistant, worked very hard, her identity as a woman was naturally at a disadvantage in the workplace, and it was difficult for her to gain the attention of her partners.

If it weren't for the support of a famous supervisor like Nakamura Masahiro, even ordinary employees of Toho Company, let alone Director Shibata, would not be able to buy into Mika Ito's account.

"According to the cooperation agreement we reached, Toho will provide the greatest support..."

Minister Shibata answered patiently: "The number of theaters where it will be shown will be 30, and the number of screens will be about 320."

"Shibata-san, other theaters should also have arrangements, right?"

Nakamura Masahiro frowned. He was not very satisfied with the number of theaters and screens arranged by Toho Company, but he couldn't say much.

Don't look at the fact that the number of theaters arranged by Toho is only 30, and the number of screens is only 320, but it is basically the maximum scope of Toho's capabilities.

Even if a popular Hollywood blockbuster comes to the Japanese market, the screening treatment that Toho can provide is this.

If compared with the scale of theaters on the other side of the Taiwan Strait, the support given by Dongho is certainly not worth mentioning: even some low-cost productions on the other side of the Taiwan Strait can get treatment from theaters that far exceed this scale.

After all, the scale of the theater chains on the other side is much stronger than that of Japan. The number of screens alone is as high as 15,000, which is several times that of Japan's theater chains.

Even if the number of theaters showing the film is small, the overall scale is such that it can easily get a good screening treatment.

In the memory fragments of Nakamura Masahiro, he vaguely remembered that the number of theaters on the other side seemed to have exceeded 20,000, and the number of screens was as high as 100,000.

Whether it is the number of theater chains or the number of screens, the other side has completely defeated Japan's domestic market.

"Of course, there must be arrangements for other theater chains..."

Minister Shibata nodded slightly, paused for a moment, and then continued: "However, at the beginning, other theater chains were more conservative and were only willing to give out part of the screen."

Hearing this, Nakamura Masahiro subconsciously curled his lips, smiled noncommittally, and then continued to listen to Minister Shibata's explanation.

Regarding the current popularity and influence of "Model Student", other theaters cannot say how much they are following it, but their attitude is definitely not conservative.

This chapter is not over yet, please click on the next page to continue reading! The reason why we are only willing to give out a part of the screen does not need to be studied in detail. Masahiro Nakamura can guess the reason: in all likelihood, Toho has not really reached an agreement with them.

It is not difficult to understand that on the one hand, Toho Company definitely did not satisfy their interests, and on the other hand, they had already planned to release the film.

For example, Shochiku, Toei, Kadokawa, etc., they also produce their own films, so of course they will give priority to supporting the films they invest and shoot.

"Aeon Cinemas currently has 20 theaters and 300 screens... Lawson has 10 theaters and 110 screens."

"Shochiku Cinema has 5 buildings and 38 screens... Tokyu's 109 Cinema is similar, with 3 buildings and 26 screens."

"Toei is slightly larger, with 8 halls and 106 screens... Corona World and Sasaki Kogyo have a combined total of 7 halls and 66 screens."

Obviously, Minister Shibata is very familiar with the data on these theaters, and he can just repeat it directly without looking at it.

"If the movie performs well at the box office, the screening can be expanded in the future..."

Well, this is a common operation for popular movies. If the movie is not successful, the end result is to reduce the scale of the movie's release.

Nakamura Masahiro pursed his lips and made a mental calculation. The total number of data obtained from Minister Shibata was 83 halls and 966 screens.

Although the release scale of the movie "Model Student" cannot be compared with that of movies from the other side, in Japan, it is already treated as a popular movie.

In particular, the theater chain owned by Toho Corporation does not have a large number of theaters, but because they are all located in popular business districts in Tokyo, the movies they produce account for a high proportion of box office.

Of course, if compared with Masahiro Nakamura's previous film "A Long Day" when it was released, the movie "Model Student" is definitely far ahead in terms of its current release reception.

"Shibata-san, I remember that Aeon seemed to want to acquire Warner's theater shares..."

Nakamura Masahiro reached out and rubbed his forehead, thought for a moment, and suddenly said: "Warner is also a member of the film's production committee. Ask them to come forward to communicate with Aeon and increase the number of theaters and screens...

."

"I have communicated with Warner before about what you are talking about. At this stage, Aeon can only give so much..."

Looking at Masahiro Nakamura with a slightly surprised look, Minister Shibata did not expect that Masahiro Nakamura would be able to inquire about the deal between Warner Corporation and Aeon Cinemas.

"The follow-up movie "Model Student" did well at the box office, so they will naturally expand the scale of screenings."

Seeing Masahiro Nakamura frowning and thinking, Minister Shibata further explained: "Aeon Cinemas releases more movies, so at the beginning, they won't give too many movies..."

In fact, Aeon Cinemas gave the movie "Model Student" a very high screening treatment, which is considered to be a screening scale for a popular movie.

However, it is human nature to be obsessed with Shu, and Masahiro Nakamura is no exception. He is also counting on the commercial film "Model Student" to help him gain a foothold in the mainstream film industry.

Anyone who works in the film industry naturally yearns for the high-profile mainstream film industry. No one wants to remain on the fringes and be casually looked down upon.

"All right...."

After thinking about it, Nakamura Masahiro reluctantly accepted the reality. The theaters had already considered the film schedule and would not make changes easily.

Unless Masahiro Nakamura acquires a theater chain one day and becomes the president or executive of the theater chain, he can make arbitrary arrangements.

After chatting about business, Nakamura Masahiro and Minister Shibata switched the topic to the competitors of the same period of the movie "Model Student".

"Before the release of "Model Student", Toho's current focus is on the movie "Our Existence (Part 2)", and the film schedule is also a priority..."

Director Shibata introduced Toho's current priorities and arrangements in detail to Nakamura Masahiro. He said: "Because the previous film performed well at the box office, the sequel is also worth looking forward to."

In the Japanese film market, films about pure love have always had a large audience, especially those students who have not experienced social beatings.

As long as the movie can be successfully shot, it will be sought after by many people. The upper limit of the box office may not be very high, but compared to the low investment cost, the income is also very considerable.

After all, most pure love movies are adapted from popular anime or novels, and the original works are already very popular and have a wide fan base.

"However, after the fans' enthusiasm is exhausted, it will be almost time for the film "Our Existence (Part 2)" to be completed..."

A trace of regret appeared on Minister Shibata's face. This kind of pure love movie is the favorite of many production companies, but the low box office limit makes them very helpless.

Generally speaking, after a movie is released, once it has passed the peak stage of popularity, the box office curve will show a free-fall motion like diving, and it is impossible to watch it.

"Nakamura-san, your biggest opponent is actually the film "Roman Baths"..."

Seeing Nakamura Masahiro's curious look, Director Shibata said seriously: "Except for the films assigned to you, the other screens in the Toho Cinema Line are basically given to "The Roman Baths"."

"However, your competition shouldn't be too big. "The Roman Baths" is a comic book adaptation, so its impact on "The Model Student" is relatively limited."

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