Japanese big things

The midsummer season has long gone. The fiery sun still hangs high in the sky, but the scorching high temperature has completely disappeared. Even if the sun shines freely everywhere, there is no longer the illusion of heat, as if it has faded away.

It's like a bluff, leaving people with only the comfort of the warm sun.

The trees on the roadside stand like sentinels, holding on to their posts tenaciously. The originally lush branches and leaves have lost their former vitality, and the few remaining leaves remain on the trunks. A breeze blows, and the withered yellow leaves blow.

Turning downward and falling.

Pedestrians on the street are still bustling with people, and everyone is in a hurry, rushing to get to where they are. Whether it is hot midsummer or cool late autumn, there does not seem to be much change. Well, it cannot be said that there is no change.

In terms of clothing, it is quite thick.

For example, Masahiro Nakamura put on a coat to make up for the lack of single clothes. However, because the air conditioner was on in the store, Nakamura Masahiro felt a sweltering heat after a little longer.

Reaching out and slightly tugging on his coat, Nakamura Masahiro adjusted his position slightly so that the feeling of stuffiness could be alleviated. Due to etiquette, he did not dare to move too much, so that the effect was minimal.

The person sitting opposite Masahiro Nakamura is Tsunayoshi Umemoto, the store manager of Shibafune Kode. At this moment, he is looking at the laptop on the table with concentration. A new advertisement produced by Masahiro Nakamura for Shibafune Kode is playing on the screen.

There is no complicated and brain-burning plot, and there are no beautiful or handsome actors. The content of the advertisement is very simple. It shows the products of Chaizhou Koide from all angles, using bright colors and elegant atmosphere to create a tall and tall character.

texture.

As long as you watch this advertisement, you will have the illusion of value for money, and your desire to buy buried in your heart will be inadvertently aroused. Many people may hold back, but there are always those who follow their true intentions.

The buyer appears.

The commercial was not long, just over a minute, so it finished playing quickly. After closing the laptop, Umemoto Tsunayoshi reached out and pushed it back to Nakamura Masahiro. He closed his eyes and tapped lightly with his fingers.

He looked at the desktop and fell into a state of thinking.

Time seems to have stopped flowing, and this world seems to have fallen into a strange quiet atmosphere. There is only the slight sound of fingers tapping on the table, which is rhythmic and sounds from time to time, so that it feels a little depressing.

Nakamura Masahiro looked at Umemoto Tsunayoshi with a little curiosity. He felt strange about his reaction and was a little unsure for a moment. Whether advertising is good or bad is very simple. What is worth thinking about?

"Nakamura-san, I'm very satisfied with the advertisement."

The movement of tapping his fingers on the table stopped abruptly. Umemoto Tsunali suddenly opened his eyes, pursed his lips and hesitated again, and then he said: "Although it looks very simple, it feels very impactful."

Power."

"Well, maybe we shouldn't use the word impact this time, but should use the word temptation..."

After a pause for two seconds, Umemoto Tsuna showed a look of embarrassment on his face, as if he was a little embarrassed. However, he quickly spoke again: "Can I ask a question?"

"Hey, please tell me."

Looking at Umemoto Tsunayoshi with some astonishment, Nakamura Masahiro was a little baffled by his question, and he couldn't help complaining: I don't know what happened to him. It would be fine if he just accepted the advertisement. Where did he come from so many problems?

?

"The advertisement looks very simple, and the shooting doesn't seem to be very difficult. Why does it feel so special?"

With the permission of Masahiro Nakamura, Umemoto Tsunayoshi truthfully expressed his inner doubts. This advertisement looks very simple, and it seems not difficult to shoot, but this kind of seductive appeal is difficult to imitate.
Well, yes, since the last recruitment advertisement became so popular, Umemoto Tsunayoshi initially wanted to find someone to copy and shoot it. In his opinion, it was just an advertisement. If creativity is difficult to imitate, then this

Display ads with simple content are relatively easy to copy.

However, it turns out that his idea was a bit too naive. Although the advertisement he hired someone to copy and shoot looked okay, the seductive appeal inside was nowhere to be seen, and it was completely unable to arouse people's impulse to buy.

This is what makes him most confused and strange, especially after seeing the new advertisement produced by Masahiro Nakamura, this feeling becomes stronger. Why is there such a big gap in the same advertisement with simple content?

"Well, how should I put it, it's probably talent, or ability."

After pondering for a while, Nakamura Masahiro could only give this answer. Even if he told Umemoto Tsunayoshi in detail, he would probably not understand. What's more, Nakamura Masahiro didn't know from which aspect he should explain it?
Although advertisements seem ordinary, it is actually quite difficult to produce them well. Whether it is techniques and colors, angles or renderings, etc., each producer has different thoughts and ideas, so the effect will be different.

The difference is huge.

For example, there has been a "one book, two pictures" cooperation between China and South Korea. To put it bluntly, it is the same script or the same story outline, and then localized modifications are made according to the national conditions and cultural backgrounds of different countries.

Filming and production were carried out in two countries at the same time, and then released at the same time, in order to arouse an upsurge of attention and achieve the effect of '1+1>2'.

The movie made in South Korea is "The Job", which successfully topped the Korean box office list. The movie made in China is "The Lobster Detective", which has a Douban rating of 4.8. It's obviously the same script, so why is there such a big difference?

Why is it so big? Since there is no problem with the script, it can only mean that there is something wrong with the people.

Just like writing an essay, if the same topic requirement is placed among different students, the final essays they write are also very different. Some can get high scores or even full marks, while others can only get low scores or even make no sense.

.Well, even nonsense compositions have their own characteristics.

This chapter is not over yet, please click on the next page to continue reading!

"Okay, let's not talk about this."

Umemoto Tsunryo frowned subconsciously, somewhat noncommittal to Nakamura Masahiro's remarks. However, he had no choice. If it were so easy to copy, he wouldn't rush to find Nakamura Masahiro to cooperate.

p>

"Here, this is the reward you deserve."

Heaving a long sigh of relief, Umemoto Tsunayoshi turned sideways, grabbed the briefcase from the side, and put it on the table in front of him. He skillfully opened the briefcase and took out the check that he had prepared long ago.

He handed it to Nakamura Masahiro smoothly.

"Thank you."

Picking up the check that he deserved, Masahiro Nakamura took a closer look at it. After confirming that the number on it was correct, he put it away with satisfaction. After all, Shiba Fune Koide is also a big local brand, so there is no need to worry about what will happen.

Basket.

After chatting for a while, Masahiro Nakamura and Tsunayoshi Umemoto ended the meeting. Masahiro Nakamura got the reward, and Tsunayoshi Umemoto got the produced advertisement. This is probably the so-called win-win cooperation.

Right.

Stepping out of the store, he switched from the warm indoors to the cool outdoors. The sudden change in temperature was so strong that Nakamura Masahiro couldn't help but shudder. He subconsciously shrank his head, and Nakamura Masahiro stretched out his hands to tighten his tights.

jacket.

Walking along the street, Nakamura Masahiro wandered to the intersection. The pedestrians in line stood quietly in place, and the constant flow of vehicles rushed past, and the honking sound from time to time was like noise, which was annoying.<

/p>

After a while, as the green light for passage came on, the long-awaited group of people began to cross the street in an aggressive manner. The rushing posture was as if the reservoir had begun to release floods, and they were swarming forward.

After arriving at the opposite side, the large group of people quickly dispersed and ran towards different streets and alleys. After a while, the noisy crowd that was surrounding Nakamura Masahiro just now became scattered in an instant.<

/p>

As he was walking, Nakamura Masahiro suddenly felt a little thirsty, so he turned his head and glanced around the street. A nearby convenience store caught his attention, and after locking the target, Nakamura Masahiro walked directly over.

p>

"Welcome, may I help you?"

As soon as he stepped into the convenience store, Nakamura Masahiro was looking for a drink in the area when a uniformed clerk approached him. He had a formulaic smile on his face, an impeccable polite attitude, and blurted out welcome words.

"Simi Marseille, where are the drinks?"

Since the clerk could provide help, it saved Masahiro Nakamura the trouble of finding drinks, so of course he was happy to accept it. So he responded politely, and Masahiro Nakamura truthfully stated his needs.

"Drinks? Oh, over here, please follow me."

After reaching out and signaling, the clerk turned around and moved forward, taking Masahiro Nakamura to the beverage area. Well, it was actually very close to Masahiro Nakamura, but because of the angle, Masahiro Nakamura didn't see it just now.

"Please come over and sign for it. This is the latest issue of the photo magazine, which has been delivered."

There was a sudden sound at the door of the store, and Nakamura Masahiro and the clerk subconsciously turned their heads and looked over. They saw a middle-aged man in a straight suit standing at the door of the convenience store, speaking while flipping through the notebook in his hand.

.

"Sorry, I have to go over and take care of it."

Nodding to Nakamura Masahiro, the clerk left him as a customer and trotted over and said: "Here he comes, he comes."

When they got closer, the clerk and the middle-aged man communicated quietly for a while. Soon, the middle-aged man exited the convenience store. After a while, he picked up two more packages of goods from outside and delivered them to the counter. Well, probably

This is the photo magazine he calls it.