King of Hollywood

In just three days, "Forrest Gump", which was released in theaters at home, took away tens of thousands of box office in North America, and easily squeezed out "Life and Death", which occupied the list before. Although such a result cannot be regarded as unprecedented But it can also be said to be unprecedented, compared to the original version in memory, there are too many.

Adrian thinks this is normal. From the very beginning, he has worked hard on publicity. Posters in various popular locations and advertisements in various media have used all the means available at present, not to mention that he still has A TV station, if the box office is not as good as the original version, then he can quit.

However, it is a pity that although the current Internet has basically taken shape, it is still very immature. Although Adrian also asked people to make the official website of the movie "Forrest Gump", he even posted a link on Yahoo! , but the repercussions it caused were not much more than traditional media. If it is a few years later, or even two years later, if this kind of publicity is made on the Internet, it will definitely increase the weekly box office by about 10,000.

Viral marketing is not a profound theory. There were similar methods before the advent of the Internet, but the spread of the Internet is several times faster than that of ordinary newspapers and TV stations, so it has such a name. For professional To the public, it's just a name change, and only ordinary people will think that it sounds amazing.

In any case, the movie theaters at the end of 1994 were completely dominated by "Forrest Gump". If the family went to see a movie after Christmas, it would definitely be the movie theater. Movie theaters across the United States often have to book tickets several days in advance. It depends on the situation, such a grand occasion can only be compared with the big ship and the space opera prequel a few years later.

Not to mention the one-sided critics, this is already a movie whose main theme is no longer the main theme. Even if you criticize it, you can only start from the shooting skills or the performance of the actors, but there are few attacks on the theme of the movie. Regardless of the mainstream media It was the same with the newspapers—although the newspapers were unscrupulous, they had to judge the situation. In the current environment, what Luan said would definitely attract siege. In that case, they would not only fail to attract attention, but would become street rats.

As for Glum Winston, who criticized so much before the release, he also became dumb at this time. Although this old man was stubborn to death, he was not a fool. I read it, but I didn't write any text targeting xìng. As a result, the second day was full of good articles, and almost no one accused the plot of being inconsistent with the original work, and it was even more impossible for the depressed Winston to write, not to mention that because the movie was warmly welcomed, the sales of the original work also increased a lot. Therefore, when a reporter from a newspaper approached him and asked him to write some harsh and critical articles, the old man reluctantly and resolutely refused.

"The main theme movies are always popular in the mainstream society, especially the main theme movies that are very well shot and know how to market." After getting the data, Adrian sighed and said something. He remembered a movie about " Forrest Gump's harsh brief commentary means: Follow the government and you will definitely have good results.

Thinking about it, it really seems like that, but following the government should be replaced by following the mainstream values, such as attending anti-war rallies or reporting the Watergate incident, etc. Knowing how to produce and publicize is different. Thinking about some Chinese movies in my memory, although there are many other factors, the sophistication of the production and the way of publicity are really embarrassing.

Well, aside from this, although "Forrest Gump" was released relatively late in the entire Christmas schedule, its popularity is unmatched by other movies, especially for those who grew up in the 1960s and 1970s and are now The Beat area, who got married and had children to make a living, has a special love for this movie.

"It brought back a lot of memories for me, those crazy experiences when I was young, those important historical events, very exciting." A couple with their children said in an interview with reporters on the street after watching the movie.

They are not as interested in the meaning behind the movie as film critics are, what impresses them is the things they know and have experienced that Forrest Gump participated in and influenced, and of course, the good qualities embodied in Forrest Gump.

Therefore, in just a little over two weeks, the movie passed the $100 million box office mark in North America, and it has always occupied the top box office list in North America. Faced with such a grand occasion, it is natural that some people are happy and some are worried, especially for several big companies, this is quite bad news.

As we all know, at this time of the end of the year, major companies not only have to fight for the box office, but also rack their brains for the honor of the Oscars. Countless films that are going for awards and honors are all selected to be released at the end of the year, in order to leave a deep impression on the judges of the Film Academy. After all, the judges will not watch every movie when they are selecting, so the comments of some well-known film critics will also affect their judgment. The more hype can be made at this time, the more impressive the judges will be. The more impression you have, the better your competition will be.

Therefore, even if many films are not released in time, they have to be screened in mainstream theaters for 7 days to win Oscar nomination tickets. This is the case with "The Woman" produced by Bosworth Films.

Most of the time, they use their own means to promote their own movies. Those works that are very likely to win the best movie as soon as they are released are very rare, such as last year's "Schindler's List" or... this year Forrest Gump

This is a headache for Hollywood film companies. "Forrest Gump" produced by Adrian is so in line with mainstream social values. Xìng probably won't be below, so what motivation do they have to fight for?

"Last year was "Schindler's List" and this year is "Forrest Gump". How could he do this?" The executives and producers of various film companies couldn't help lamenting and complaining like this.

But in comparison, they are not bad, and the situation facing Disney is even worse.

"I want to know why there is no news about the matter." In the large and minimalist conference room, Michael Eisner sat on the table and looked at his subordinates with a cold face.

"Their methods are too subtle, and it's hard for us to notice," a manager replied cautiously. "If they didn't take the initiative to announce it, I'm afraid it will take a long time for us to discover it."

"That's not a reason. If you were more careful, this situation would not have happened at all." Although Eisner's tone was cold, anyone could hear the suppressed anger in it.

"They have great advantages, otherwise they would not have chosen to publicly announce the acquisition at this time, and our energy is focused on negotiations, and we did not realize that these actions are normal." Terry Iger, sitting second from his left At this time, he said that he was Eisner's confidant, and he just came forward to calm the other party's anger at this time.

"So, now I need a countermeasure, what's your suggestion?" Eisner suppressed his temper, and asked after scanning the conference room.

In January 1995, "Forrest Gump" attracted the most attention in the film circle. This work that conformed to the mainstream social value and was produced quite well was not in the limelight for a while. The most eye-catching thing in the business circle is the public announcement by the media that they hope to acquire the news, which not only caught Disney by surprise, but also surprised many people.

It has only been about four years since Suansu Media was established, but it has grown into a company with the scale of a company that has only been in business for one or two decades. The successful acquisition of TBs is already amazing, but now it wants to acquire it again, and it is still with Dinisi fought, I really don't know where they got the confidence? Or was he dazzled by previous victories because of his youthful vigor?

"The guy who doesn't know the heights of the sky and the earth." Eisner snorted with disdain after returning to the office.

The meeting did not discuss any results, or it did not surprise him. It is not so easy to steal food from Disney. The media is still too young, its foundation is not so stable, and it has just acquired TBs before digesting it, and it wants to get involved again, and it is not afraid of internal problems-that's why Eisner is like this Disdain.

But this does not mean that Eisner despises the other party. On the contrary, he attaches great importance to the media, because they have an advantage that Disney cannot match, that is, the achievements made by the media after entering TBs are obvious to all. A "Millionaire" "'s variety show, immediately increased the ratings of TBs by a large margin, and almost entered the top three cable TV stations. The TV series produced are also very popular-"Friends", which is currently on the air, is also produced by Bosworth, a subsidiary of the media. It was produced by Sri Lanka Films, not to mention that there is also a net news website, these are great confusion for the couple.

Although Disney also has its own achievements, Eisner has successfully transformed Disney into today's scale. There are differences between cable television networks and wireless television networks, but there are some things that are consistent, such as the pursuit of ratings, So in this respect, Disney can't compete with bsp; but Disney also has advantages that the media does not have. The decades of experience alone are enough for careful consideration-if they are willing to sell. The capital contained in it is not something that a young company like the media can have. What's more, Eisner's business performance is also there, and Disney's funds are stronger than the other party. If they think that they have made some achievements on the TV network, they are qualified to get involved in bsp; Eisner's meditation was interrupted by a sudden knock on the door, and he immediately raised his head: "Please come in."

"Hey, Mike." In came the current Disney Michael Ovitz, who was also his friend.

But after the other party sat down, Eisner frowned slightly.

"What's the matter?" He controlled his emotions and asked in a calm tone.

"How do you think about my proposal?" Ovitz asked straight to the point.

"Proposal? Which proposal?" Eisner was a little confused.

"About the proposal to invest 100 million yuan to buy Yahoo shares." Ovitz immediately showed some dissatisfaction.

With Eisner's meticulous style of doing things, if he didn't intend to embarrass others, then he must have forgotten. And Ovitz was dug from CAA by him, so it will only be the latter situation, and it is natural for Ovitz to be dissatisfied.

"It turned out to be that one," Eisner showed a look of sudden realization, then shook his head, "I vetoed it."

"Rejected? Why? This is a once-in-a-lifetime opportunity." Ovitz became more dissatisfied, and his tone unconsciously carried a little questioning.

"Pay attention to your attitude, Mike," said Eisner, who was used to monopolizing power, and the tone made him unhappy. "The company's energy is now mainly focused on the acquisitions, not those websites."

"It may be a website now, but it will be hard to say in a few years. This is our entry into the IT industry..." Ovitz said differently, but was interrupted by the other party before he finished speaking: "Okay, Mike, I said In order not to consider it, you should put your energy on what should be put, you hardly said a word in the meeting just now."

It's all like this, what else can Ovitz say? He raised his hands helplessly, and then stood up: "Okay, I see, frankly speaking, I really don't think g, if we go all out."

After finishing speaking, Ovitz had gone out, looked at the closed door, and Eisner snorted heavily. Before working with him, he admired Ovitz very much, but after digging him, he found that he was not as good as he imagined. Last month, he spent nearly one million on travel, food and drink alone, and he spent almost ten thousand immediately after taking office. to decorate the office

Although Eisner didn't say anything, he was quite dissatisfied in his heart. Sometimes it's like this, when you don't have much contact with someone and you have a good impression when you meet them, you think this person is very good, but once you work together, you will find that everywhere is flawed. What's more, with Eisner's arbitrariness, he needs a puppet rather than a talent with his own ideas-this is why he poached his friends to come to Disney-if this is violated, he will definitely be very unhappy .

But now Ovitz's actions have not touched Eisner's bottom line, so even if he is a little dissatisfied, he quickly put it behind him, and then put his thoughts on the previous things.

Eisner from the media has met several times at different receptions. The only son of old Ron Reese is indeed a very capable young man. No wonder he can expand this new company to this scale in a short period of time. Enlis must have helped a lot in the back, but it wouldn't work without outstanding personal ability.

Of course, there is also his buddy, who is also the chairman of the media, the Hollywood miracle director Adrian Kewell. If this person hadn't invited him to start a business together, Claude might have worked in the old Ron Rees' company.

After thinking about it carefully, Eisner immediately put Adrian aside. Frankly speaking, this young man is indeed quite talented. Looking at the achievements he has made in the past five years, it is not an exaggeration to describe him as a genius. It is said that the popular variety show "Millionaire" on TBs, "Buffy the Vampire Slayer", which is popular among young people, and the most famous TV series "Friends" are not unrelated to him.

What's more, judging from this year's situation, he has a high chance of winning the Oscar for Best Director. How many young people can do this? Even if there are rumors that he has an affair with many female celebrities, what's the matter? Hollywood directors and producers, as long as they are not sexually indifferent and homosexual, which one has never had an affair with a female star. Eisner sometimes really regrets that if Adrian was brought into Disney, Disney would definitely have made a bigger leap in his own hands.

However, being talented in art does not mean that he has the same talent in business, otherwise Adrian would not have left all the media to Claude. It is reported that it is almost difficult for him to appear in the head office once. Most of the time I stay in its movies. Whenever he thinks of such news, Eisner will shake his head involuntarily. If it were him who did it, he would never do such a stupid thing. Delegating power is easy, but it is easy to keep yourself away from the center of power. No matter if it doesn't work, then you can't find your own position.

But then again, after all, Adrian is the godson of old Ron Rees, and he grew up with Claude—these are no secrets—plus he is more obsessed with film production, and he is not outstanding in business It is also understandable that such a delegation of authority should be done.

Therefore, what Eisner should pay attention to is only Claude and the old Ron Rees standing behind him. And even the old Ron Reese can only help his son indirectly. Could it be that he, Eisner, can't even deal with a young man?

"I let you take Miramax because I don't really need it, but if you just think that I am vulnerable, you will know what it means to regret it." Eisner took out a cigar from the box Come on, cut off the front end, put it in your mouth and lit it, "It's mine, so no one can take it away from your hands."

Ovitz's words are correct. If they have made a full-scale attack from the beginning, the media will lose even if they resist. Some methods are simple but very useful. The chairman of Disney's "Fighter" thought confidently.

It's just that sometimes some people are ignored because of certain things, and if you can't see the essence through the fog, you will pay a considerable price.

Just as Disney was trying to deal with the media that announced that it would join the ranks of the acquisition, the media was also discussing how to proceed to the next step, but they did not call all the responsible persons together for a meeting like Disney did. The place of discussion was in the office, and there were only two people involved in the discussion: Adrian and Claude.

This has always been Adrian's request. After discussing it in private, Claude will bring it to the meeting and talk about it, and he will be an accompanying guest when the time comes. Although Claude expressed his objection, he failed to convince Adrian because...