King of Industry
Chapter 984 Elite Design Concept
In the restaurant, after listening to Zhao Guoyang's narration, Schultz was astonished.
He didn't. It's amazing that Chairman Zhao has such a deep understanding of Nordic luxury brands.
After Zhao Guoyang finished speaking, he saw Schultz opened his mouth wide and did not speak, so he asked with a smile: "Mr. Schultz, what I just said is definitely not in your eyes, please correct me one or two .”
"No, no, Chairman Zhao, you are too modest!"
Hearing this, Schultz waved his hands again and again, sighed and said: "Chairman Zhao, the characteristics of the two luxury brands in our Nordic region that you just mentioned are really in place, which is amazing!"
"I think you are familiar with the J.Lindeberg brand. I don't want to bother you, so please explain it to me and Ms. Bairou!"
After Zhao Guoyang heard the words, he didn't refuse, so he said "uh" and said, "Okay, Mr. Schultz, then I will talk about my knowledge of this 'J.Lindeberg' brand!"
"In my opinion, the biggest feature of this brand should be simplicity and innovation. In addition, many of its designs combine the concepts of fashion and sports. In today's fashion field, it can be regarded as a very advanced design concept."
"In addition, 'J.Lindeberg' brand men's clothing is more famous than women's clothing. There are more styles of men's clothing than women's clothing. This is also a major feature of this brand!"
Listening to Zhao Guoyang's eloquent talk, Schultz was full of praise.
He shook his head and sighed: "Chairman Zhao, you are really amazing. As far as your evaluation just now is concerned, it can be used as a model essay and published directly in fashion journals."
To Schultz's admiration, Zhao Guoyang just smiled reservedly.
To say that he knows a lot about these luxury brands in Northern Europe.
Before being reborn, Zhao Guoyang once went to work in Norway in Northern Europe for a period of time.
Therefore, he has studied the luxury brands and styles that were popular in Northern Europe in his previous life.
Now it is really easy to use it to fool Mr. Schultz.
After some exchanges, Schultz has fully believed that Zhao Guoyang and Bai Rou's "Rongguang Co., Ltd." has the ability to gain a foothold in the Nordic luxury market.
Regardless of the craftsmanship of this company's products, Chairman Zhao's understanding of the word fashion surpasses many designers.
Luxury goods are different from mechanical products. Its design does not need to be rigorous, and it depends more on a designer's comprehension and understanding of fashion.
From Zhao Guoyang's speech and behavior just now, Schultz can clearly feel that the other party is very accomplished in this area.
Therefore, he is also very optimistic about the "Rongguang Co., Ltd." founded by Zhao Guoyang.
Bai Rou on the side had long been prepared for Zhao Guoyang's "turning the tide" again.
At this time, when Schultz was full of praise for his chairman, Bai Rou and Mu Yiyi looked at each other and smiled, with the look of "it should be so" in their eyes.
After chatting for a few more words, Schultz extended the topic to the design concept of Nordic luxury goods.
He looked at Zhao Guoyang seriously, and said bluntly, "Mr. Zhao, after listening to your story just now, I am 100% sure that you are definitely at the elite level in the design of luxury goods."
"I would like to hear, Mr. Zhao, what do you think of the design concepts and characteristics of our Nordic luxury brands..."
After listening to Schultz's question, Zhao Guoyang touched his nose and said calmly: "Mr. Schultz, I am not a designer. Regarding the question you asked, I can only talk about my personal A little bit of opinion, but it’s not true!”
Schultz heard the words, and said repeatedly: "Mr. Zhao, you are too modest! Don't worry, I will definitely keep the evaluation you said today a secret, and it will not be spread outside..."
Seeing that Schultz was quite understanding, Zhao Guoyang smiled at him and thanked him for his understanding.
After pondering for a moment, Zhao Guoyang slowly explained his design concepts for several Nordic luxury brands.
"In my personal opinion, the designs of these Nordic luxury brands have a common feature, that is, they all advocate the perfect combination of function and beauty."
Zhao Guoyang touched his chin and said slowly: "In the eyes of many consumers, many designs of Nordic luxury brands look very simple, and they seem a bit unpretentious."
"But actually, it's a very nice innovation that combines art and practicality."
"This design advocates the perfect combination of function and beauty, without too many cumbersome decorations. However, its functions are very prominent, forming a unique modern design style."
Listening to Zhao Guoyang's eloquent talk, Schultz just nodded repeatedly.
In fact, Zhao Guoyang has agents for the Nordic luxury brands mentioned just now.
Among them, the "J.Lindeberg" brand is one that he himself likes very much.
At this time, listening to Zhao Guoyang's pertinent evaluation of the Nordic luxury brand, Schultz felt a little "proud".
Zhao Guoyang paused for a moment, then continued: "Under the influence of the extremely simple style of Nordic luxury brands, the two styles of 'minimalism' and 'post-modernism' appeared in the global art world, which greatly broadened the scope of designers. The idea of makes good works emerge in endlessly!"
"From this point of view, these Nordic luxury brands are absolutely indispensable."
After Zhao Guoyang finished this paragraph, Schultz couldn't help nodding his head in agreement: "Yes, yes, Chairman Zhao said it very well."
"In fact, compared with luxury brands in countries such as France and Apennines, which are known as the source of fashion, our Nordic fashion brands are often much more low-key and restrained."
"We don't have brands comparable to first-line luxury goods such as GUCCI, Louis Vuitton, and PRADA, and Copenhagen Fashion Week, which is a prosperous Nordic fashion trend, can't squeeze into the world's four famous fashion weeks like London, Paris, and Milan. The column of the week..."
"However, Scandinavian fashion brands known for their simplicity and beauty of lines have an unshakable position in the entire fashion industry."
"On this point, I, an agent who has represented several luxury brands for several years, still have a certain right to speak."
Hearing Schultz's heartfelt words, Zhao Guoyang nodded in agreement and said, "Yes, I completely agree with Mr. Schultz's point of view."
"In fact, the 'Fashion beauty' series of our 'Rongguang Co., Ltd.' is, to some extent, very similar to the Nordic style."
"The reason why I say this is based on two points."
Zhao Guoyang stretched out two fingers and explained: "First of all, the design purpose of our 'Fashion beauty' series jewelry is simple but not simple. This point coincides with the design concept of Nordic luxury brands! "
"Another point is that our 'Fashion beauty' series also pays great attention to the beauty of the lines of the products. In this regard, we will ask Mr. Bai to take us to visit the production workshop later, and Mr. Schultz will be able to see it with his own eyes!"
After hearing this, Schultz let out a "huh" and said with great interest: "Chairman Zhao said yes! There is a saying in your country called 'hearing is believing, seeing is believing'! Only seeing with your own eyes Only when you arrive can you make an evaluation of a thing!"
Having said that, Schultz turned his gaze to Bai Rou who was smiling and listening.
"Miss Bai, I'm almost finished eating here, do you think it's convenient now? Can you show me your company's production line?"
"Of course, if Miss Bai Rou allows me to visit your technical department and design department, that would be great..."
After Schultz finished speaking, his eyes subconsciously glanced at Zhao Guoyang.
Obviously, he knew that Bai Rou, the vice president, definitely did not have the right to make a decision on this matter. In the end, it would depend on the opinion of the chairman, Zhao Guoyang.
Noticing Schultz's hopeful gaze, Zhao Guoyang let out an "uh" and nodded slightly to Bai Rou.
Seeing his subtle movements, Bai Rou naturally knew it.
She turned her head to look at Schultz with a smile and said: "Mr. Schultz is too polite! You are a guest from afar, and we at 'Rongguang Co., Ltd.' will naturally do our best to satisfy your wishes!"
Schultz was overjoyed when he heard this, he thanked Zhao Guoyang and Bai Rou again and again, and said impatiently: "Since Miss Bai Rou agreed, let's end this meal first and go to visit? Chairman Zhao, what do you think?"
Of course, Zhao Guoyang agreed to Mr. Schultz's request.
Speaking of which, the meeting with this big agent today was really fruitful for Zhao Guoyang.
Through the cooperation with the other party, Zhao Guoyang not only has a new way out in construction machinery and other industries.
In terms of market expansion of this "Fashion beauty" luxury brand, there may be a leap forward.
In view of this, Zhao Guoyang must of course be more polite to this Mr. Schultz.
After agreeing on the next itinerary, Mu Yiyi was the first to stand up, standing by the side and waiting for Zhao Guoyang's orders.
Zhao Guoyang stood up, made a "please" gesture with Schultz, and then walked forward together under the leadership of Bai Rou.
When passing by Mu Yiyi, Zhao Guoyang naturally saw her meticulous appearance, so he couldn't help but take another look at her.
Noticing Zhao Guoyang's gaze, Mu Yiyi's heart felt sweet.
Speaking of which, the happy days between her and Zhao Guoyang are getting closer and closer, and she will officially become Mrs. Zhao soon.
Although Mu Yiyi hadn't asked about Zhao Guoyang's thoughts, he still had a rough guess.
She was thinking that after Zhao Guoyang married herself, there was a high probability that she would continue to work.
After all, he is very open-minded, and he doesn't have the old-school idea of a man leading the outside and a woman leading the inside.
Zhao Guoyang's arrangement was absolutely wishful thinking for a girl like Mu Yiyi who was very ambitious.
From the bottom of her heart, Mu Yiyi also very much hoped to make some achievements for Zhao Guoyang to see.
Therefore, it is not difficult to understand her meticulousness now.
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