King of Stage

Who the hell is Scott Scooter Braun (-""-Braun)?

Scott, who was born in 1981, is only 31 years old this year. Among the 50-year-old Wall Street tycoons, he is definitely a rising star. He doesn't look like the owner of a successful record company at all. Like those young people in Silicon Valley who came to the Internet to start a business and seek gold——

For example, Mark Zuckerberg, born in 1984, founded "Facebook" when he was twenty years old.

However, this young man nicknamed "Little Motor" Scooter is a hero who can occupy a place that cannot be ignored in the American music industry.

Scooter founded and managed several entertainment companies and record companies, including Justin Bieber, Ariana-Grande, Hilary-Duff, Demi- Demi-Lovato, etc., who won a Grammy nomination and was named "Time" magazine's person of the year, while also trying to break into the TV industry, is definitely an ambitious figure.

As a freshman at Emory University in Atlanta, Scooter has shrewdly launched his career.

Atlanta is home to countless East Coast hip-hop and rap leaders, and has also cultivated a large number of new generation hip-hop and rap stars. Scooter, who is good at making money, quickly opened up contacts through a personal network. In 2002, He successfully organized celebration parties for top rappers Ludacris and Eminem.

After that, Scooter was introduced to become an assistant to the big-name hip-hop producer Jeimaine-Dupri (Jeimaine-Dupri), and followed the producer all the way up, and later Jeremiah-Dupri As the president of a top hip-hop record label, Scooter, who has not yet graduated, has been able to contact countless high-level figures.

In 2003, Scooter took over hosting the NBA All-Star Game celebration party; in 2004, Scooter worked behind the scenes on Britney-Spears' national tour before leaving His own Jeremiah Dupree, officially on his own.

At this time, Scout was only twenty-three years old.

Relying on the first pot of money won by working with Ludacris, Scooter set up his own studio and immediately discovered 12-year-old Justin Bieber on the fledgling YouTube.

Scooter came forward in person, persuaded Justin Bieber's mother with his three-inch tongue, completed the contract as an unknown person, and relied on his own contacts to contact the industry's top boss Usher (Usher) ) and Justin Timberlake (Justin-), then directed and acted in a wonderful commercial fight, and finally Usher came forward to convince Universal Music President Antonio Reid (-L.A.-Reid, commonly known as L.A. Reid ) signed Justin Bieber.

Through the business case of Justin Bieber, Scooter and Usher established Raymond Braun Media Company, and more importantly, he entered Universal Music's Island Records (-Def-Jam ), really leaned on the big tree, and then he signed a number of entertainers, including comedian Kevin-Hart (Kevin-Hart).

In 2007, Scooter officially established his own company "S/B Group (-Braun-Group)", and then established a record company, a brokerage company, and a publishing company; Kurt reached a business agreement with Universal Music to share some music resources, and the development was really on the right track.

From graduation to this step, it only took three years.

And from 2007 to the distant 2020, during the thirteen years, Scooter started his own business.

First, Scooter lifted Justin Bieber to the top and became the first YouTube superstar of the Internet era, and then after a long slump, he successfully revived the teenage star to make his second peak. During this period, from the album to the movie to the world tour, and the endorsement contract with Calvin-Klein (Calvin-Klein), all are Scooter's masterpieces.

Interestingly, after Scooter successfully managed Justin Bieber to endorse Calvin Klein, he noticed the conflict between Kanye-West (Kanye-West) and Adidas, so he successfully intervened to mediate the interests of both parties , took advantage of the opportunity to get Kanye's brokerage contract.

Secondly, Scooter allowed Ariana Grande, Kevin Hart and others to successfully reach the pinnacle of their careers and truly rank among the top tier.

Finally, Scooter has also produced TV series and movies, and the American drama "Scorpio" is his production; then, Scooter also acquired Big-Machine Records (Big-Machine) in June 2019, and successfully won Taylor- Swift (Taylor-Swift) copyright of the first six albums.

Before he turned 40, Scooter had already become a leader in the entire North American entertainment industry.

In fact, looking back on Scooter’s entire rising career, he was good at building connections at a young age. Although his talents, talents, and personal abilities were mediocre, and he didn’t have much music production ability, his business sense, marketing methods, and negotiation skills were absolutely outstanding. It can be called the top of the top, relying on its own drilling ability, step by step to create its own business empire.

Justin Bieber and Ariana Grande are two of the best examples of Scooter's business sense, truly on the pulse of pop culture.

By the way, as a manager, Scooter can also list his artists:

Psy, who became popular throughout North America with the song "Gangnam Style", later became the world's top 100 DJs for three consecutive years. Martin-Garrix (Martin-Garrix), Black Eyed Peas (-Eyed-Peas), super Karlie-Kloss, plus pop rock and indie rock bands The-Wanted, Sheppard, Rixton.

Simply put, Scooter is an agent who is very good at business operations, and he is very good at grasping the context of pop culture and business models.

As Maxim said, if Scooter is interested, he can indeed open up the situation at the commercial level and win the opportunity to show himself.

At this moment in 2012, Scooter is far from the peak he later became, and he is far from being a big shot now, but no one can deny his strong network. A year ago, Justin Bieber had just nominated Grammy Newcomer of the Year, which has officially changed the way entertainment is done in the internet age --

Previously, "American Idol" was the best way for grassroots singers to realize their dreams; but now, YouTube, which is more popular and simpler, has become a new way. The birth of Justin Bieber has inspired countless young boys and girls , has become a phenomenon.

Since Scooter has always been interested in indie bands, there is nothing wrong with saying that he came to the Full Moon party to enjoy the show and scout the band.

No wonder, the bands are all scrambling to adjust the performance time, and this is probably the time to compete for contacts and inside information.