King of the Bay Area

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During the offseason, the free market and draft news were flying, and the 32 teams were very busy. The 49ers in San Francisco were no exception. The players in the bench and sparring team changed very frequently, and they were very poor. It can be heard that before the official training camp of the preseason begins, I am afraid it will continue for some time.

At the same time, heavy news outside the stadium continued.

The Hilton Hotel in Beverly Hills is undoubtedly one of the many pearls of this angel city. Even in the star-studded Hollywood, it is still a landmark worth mentioning. Every year the Golden Globe Awards ceremony is here Held, every mid-January, the popular stars of the whole Hollywood gathered together, with their clothes and shadows intertwined, among the paper fans, enjoying the annual joyous party celebration.

During the awards season, the building is always bathed in gorgeous and hot spotlights, becoming the focus of much attention; the same is true today, Hilton Hotel once again attracted the attention of the United States.

Jay Fox arrived at the lobby on the first floor of the Hilton Hotel two hours in advance. He thought he was early enough, but when he came to the conference hall on the second floor, he slowed down involuntarily and could hardly believe his eye--

Just out of the elevator, before turning, you can see the bustling crowd coming and going in the corridor. The endless and noisy scene is like the Golden Globe Awards ceremony is being held, which makes Jay completely dumbfounded. , Not sure if he came to the right place.

Hesitantly, he walked around the corner in uncertain footsteps, and walked to the conference hall among the crowd of shoulders, and then the dense crowd of people like a magnificent picture scroll, magnificently spread out in the field of vision Here, the scorching heat wave came like this, and the swearing jumped out involuntarily.

"What the **** ..."

But he did n’t even have time to finish speaking. He was stuck in the middle of the position, and the second half disappeared like this, and then stood dumbfounded, not knowing whether he should go forward or back, or even where he was. For a moment, there was nothing in the brain.

The conference hall, which can accommodate 500 people, has no extra space at this time. Visually, the number of people on the site should have exceeded the upper limit of capacity, which caused the overflow of people in the corridor; and now the reporters are all Looking for work space-they need a table to place their laptop.

However, just beside Jay, there are journalists arguing, "I was invited. I am a personal media on the invitation list. I have now lowered the requirement, but I need to be able to stay on the spot without a table. Does it have anything to do with the chair? I just have to stand behind and listen. This is my right! "

It's hard to imagine that this was just for a press conference.

But if this press conference may involve Lu Ke, then the situation is bound to be different.

In fact, this is an Andema press conference. In the email to inform the reporter, Andema only emphasized that this is an important conference about the future development of the company. In addition, it did not mention anything at all. Specific questions or specific characters, but the first figure that appears in everyone's mind is Lu Ke.

this is not fair.

Because there are still many possibilities, maybe a press conference for the new product line of Under Armour, maybe a press conference for the autumn and winter market adjustment, maybe a press conference for signing a professional basketball player as a spokesperson, and so on. It must be closely related to Lu Ke.

However, the first name that appeared in the minds of sports reporters was "Lu Ke", on the one hand, it proved that Lu Ke's unparalleled topicality and appeal in the North American market, even journalists are no exception; on the other hand, Explained the super high degree of attention to Lu Ke's endorsement.

In the past three months, Andema has fierce and head-on competition with Nike and Adidas. They all hope to win Lu Ke's shoe sponsorship contract. They have tried their best to fight for this one. The Chinese-American quarterback's sneaker contract, the lively rumors broke the news after a gap, like the eight-point drama, it has attracted countless attention.

This is very rare among football leagues.

In fact, because of the particularity and professionalism of sneakers, apart from basketball, football, baseball, and ice hockey contracts are not always top-notch, and even relatively unpopular, even Tom Brady and Payton Manning. For such top players, the shoe contract can only be said to be an unimportant endorsement.

But Lu Ke changed this status quo.

In January of this year, An Dema and Lu Ke launched the "Lu series" shoes, including rugby shoes, board shoes, canvas shoes and running shoes.

As soon as the "Lu Series" was launched, sales ignited the fans' buying frenzy, and the upward momentum was so fierce that it appeared in the March issue of "People" magazine, and made a positive report in a special form. For three consecutive months, it has become the fastest-growing sports brand in North America, and has even begun to threaten the leading positions of Nike, Adidas, Puma and other giants.

Prior to this, Andema's upward momentum has slowed down. For a year, it has been unable to find more breakthroughs, especially the sneaker market. It is completely a few top companies such as Nike, Adidas and Puma. Under the condition of control, Andema could not even find the entrance.

But now, first Stephen Curry, then Lu Ke, through the strong appeal of two young players, Anderma finally seized his place in the unbreakable North American market!

The most interesting part is that the sales volume of the "Lu series" in states and cities with a leading proportion of the Chinese population has far exceeded expectations.

Originally, there is nothing strange about it. Underma just assumes that the Chinese market is opening its doors, and its amazing potential has exploded; however, after research by the marketing department, it was discovered that a kind of "shopping" has appeared "Occupation-they are responsible for buying" Lu series "sneakers in North America, and then mailing them across the ocean and shipping them back to China's mainland mainland. This is the reason behind the skyrocketing sales.

Now the "Lu series" has just been on the market for three months, and the sales figures of "Purchasing" are still far from comparable to those in North America, but this small phenomenon has given the market more inspiration: Roger Goodell ’s The idea is correct. With Lu Ke as the outpost, the Asian market is gradually opening its doors. Just as when Yao / Ming landed in the NBA, this sense of identity and participation continued from the game field to the commercial market, creating an infinite Endless potential.

It's just a small flame at the moment, but who knows that a spark can't catch fire?

More importantly, after Rolex and Mercedes-Benz signed Lu Ke successively, the two sponsors showed great affirmation in many aspects. The posters and TV advertisements they filmed for Lu Ke also went online one after another. With positive feedback, this is undoubtedly encouraging!

Lu Ke's market potential has clearly been recognized.

Andema noticed this, and Nike and Adidas naturally noticed this. The entire North American market is discussing this point enthusiastically. Someone once strongly doubted that the relevant data was deliberately released by Lech-Steinberg. , But because there is no evidence to support it, the guess is still at the guess stage, and it cannot be confirmed.

In any case, Lu Ke's sneaker contract has become the focus of attention.

After creating the highest salary in the alliance, Lu Ke's commercial value has also become the focus. Under such a background, Anderma announced the holding of a press conference. The first reaction of the reporters is to connect two things together: Is it Nike? Haven't competed with Adidas against Under Armour? Both of them lost this endorsement contract?

Just to make up for it, the reporters began to boil.

Jay thought so, obviously he was not the only one, so the grand occasion in front of him was born.

Standing at the door of the news hall, Jay was a little stunned. At the beginning of the Rolex signing conference at Staples Stadium, he thought that scene was exaggerated enough. Unexpectedly, there was a mountain and a mountain, the real peak was in front of me, and it instantly reminded me of the pre-match news of the Super Bowl Press conference.

"Jay, Jay, will Bambi appear today?" An acquaintance reporter from the New York Post quickly trot over and slapped Jay heavily on the shoulder.

Jay still hasn't looked back, but he blurted out subconsciously, "No."

After speaking out, Jay regretted it: Oops, what did he say?

But now that it was too late, the reporter immediately asked, "Why? What's going on? So, it's really related to Bambi today? What's going on specifically? What do you know about the inside story?"

Jay's smile bitterly.

After receiving the invitation letter from Andema, Jay immediately contacted Lu Ke for verification; Lu Ke did not deny and readily admitted his renewal of Andema, but Andema hopes to make news It ’s best to keep it sensational, "I think, after I tell you, you will definitely talk about the leak. I will talk to Anderma in advance. My best friend seems to have leaked the wind."

At the time, Jay felt that he was Fei Xue in June, and he could not express his grievances, "Injustice, Bambi, injustice!"

but now……

However, Jay thought about the signing numbers revealed by Lu Ke, which is absolutely ridiculous, which also means that today ’s press conference is not about contract renewal but contract numbers. Now Jay can imagine The reporters' jaws were dislocated. He felt that the scene must be very spectacular.

"There is no insider. It's just that before I came over, Banbi was still training at UCLA, so I might have nothing to do with the press conference." Jay said.