King of the Bay Area

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After talking a little bit about the "live" idea of ​​the press conference, Lu Ke condensed his expression and pondered for a moment, "Where did we just say? Yes, the press conference."

"We are refocusing our attention on Andema. It is my honor to be able to renew the contract with Andema; I am also very happy to be a member of the Andema family and I look forward to being able to become I The lucky charm of the beginning of the 2013 season is a shock to victory. Fortunately, Anderma is not Madden. "

The ridicule and vomiting from the hands made the audience laugh again.

"Madden Curse", every year offseason is worrying, no one knows who is the cover character of this year's Madden game, whether the new season may become the next "unlucky egg", either injury or distress The state of decline, this honor has almost become a "time bomb" in the drumming pass.

However, this year's Madden game has not yet been released, you need to wait for mid-August, and the cover characters have not yet been announced.

"Babi, be careful, maybe the cover character is you, Babi!" There were joking jokes from Logan and others next to the camera.

Lu Ke shrugged his shoulders and responded with a loud voice, "Jealous!" Then he quickly took back his eyes and continued to say right, "When Anderma proposed a live broadcast of the press conference, the first idea in my mind was : Scam. I mean, how can we know that it is a real live broadcast? Maybe, everything was just recorded in advance, and after repeated drills, even those accidents are the result of careful calculation. After all, we But in Hollywood, isn't it? "

He hacked Hollywood out of the blue, and "Chumen's World" has a sense of sight.

The reporters in the conference hall of the Hilton Hotel immediately reacted. Between the eyes, they couldn't help but have a smile of empathy, and now they finally understand the reason why this press conference is arranged-the real live broadcast! I have to admit, Andema is really too bold in this step, but ... beautiful job!

At this moment, An Dema's press conference is being broadcast live on the tubing, not just 500 reporters, but also thousands of netizens on the Internet.

Lu Ke took a step forward and took over his mobile phone. "It's better to do this. We are now communicating on social networks and starting conversations in real time. I think this is a very interesting thing. Because I live in The old man of the eighteenth century didn't really understand the ever-changing online world, maybe this could be an opportunity. "

Lu Ke paused for a moment, his words hesitated, "But ... er, I'm not sure if anyone is watching this press conference. If not, it would be embarrassing. Kevin, did you arrange it in advance? ? Oh, oh oh, someone has started asking questions now, great, don't worry. "

"The first question I saw: Bambi, do you think the design of the" Lu series "is really beautiful? Is n’t the design of Adi XX better?"

Lu Ke laughed happily, "I think this is a matter of opinion. Fashion styles are different from person to person. But objectively speaking, is there still room for improvement in the design of the" Lu series "? Of course, before me I also participated in the product design process. I know this is not an easy task. Let us look forward to LK-2 and LK-3 being more handsome. For now, LK-1 is my personal satisfaction. "

"Wait, Kevin, we still have LK-2, right?" Lu Ke looked at the camera again and asked again.

Amidst the chuckles on the scene, Kevin Plank raised his right hand high, gestured an "OK" gesture, and confirmed.

"Second question: Bambi, did you realize that your cold jokes are not funny?"

After Lu Ke read the question by himself, the people next to Logan, Watt and others began to echo with each other.

Lu Ke did not mind, spread his hands, and said seriously, "Yes, I know. But I am helpless and helpless, what else can I do? I promise, I will read more of the joke book in the future."

That serious look made everyone who was watching the live broadcast-inside and outside the camera, all exclaimed "don't", and suddenly realized that they seemed to open the Pandora's Box!

However, Lu Ke seemed to have no awareness of the waves he made, and continued to carry on the live broadcast on his own. "The third question is ..."

This is a very special press conference.

The absolute protagonist of the entire press conference was Lu Ke. The question was not only issued by journalists, but also by countless netizens on the Internet. There were a variety of questions, from praise to attack, from positive to negative. Yes, but Lu Ke is all comfortable, which has become a platform and way for everyone to learn more about Lu Ke.

Lu Ke's personal training habits, Lu Ke's friendship with other players in the league, Lu Ke's professional template, Lu Ke's celebration after the Super Bowl, Lu Ke's thoughts during the Super Bowl blackout, Lu Ke's mood at the last moment of the game , Lu Ke's advice and suggestions for the rookie ...

And so on.

In fact, the live broadcast of the entire press conference only lasted less than 20 minutes, but the waves created were far beyond imagination, and it attracted more than 10 million netizens to watch it just above the tubing; and after the live broadcast ended , The discussion topic easily broke through 50 million.

In any sports brand signing conference, this has set an incredible benchmark and pushed Lu Ke's renewal of Andema to a new peak! At the same time, it also brings a whole new inspiration to the entire advertising industry. Perhaps the live broadcast method can become a brand-new marketing method and bring the network characteristics to the extreme.

With the live broadcast effect and sky-high price contracts, Anderma exerted the influence of this renewal storm to the fullest, and soon received a generous return-

In the following six consecutive months, the sales of "Lu Series LK-1" shoes showed an upward curve! The most incredible thing is that it successfully topped the sales champion in September and broke the absolute rule of Nike and Adidas for the sneaker market with real sales figures. This is a crucial turning point for the North American sports brand market.

Under Armour can be described as famous in one battle!

Lu Ke's contract, for Nike, is just one of countless superstars, like a collectible; but for Anderma, it is a pearl above the crown, a unique existence!

But this is not all.

After Rolex and Mercedes-Benz, and after Andema, Lu Ke once again signed three endorsements, namely Gillette Razor, AB InBev and Burberry menswear.

Gillette razor bears the brunt.

As the home sponsor of the New England Patriots, they are always developing and stabilizing their markets, and they have always adhered to the principle of careful selection of spokespersons.

From Rio Messi and David Beckham in football to Manu-Ginobili in basketball, to Paul-Biedermann and Lane in swimming -Roch-Lochte, Roger Federer of tennis and Tiger-Woods of golf, etc. The strong star lineup is comparable to the top global brands like Nike.

Now, Lu Ke is added to the Gillette family.

The next is AB InBev.

This is one of the largest beer manufacturers in North America and one of the most unwavering partners in rugby. They are the biggest sponsors of advertising in the Super Bowl since the new century-their spending on the Super Bowl advertising space It is almost more than double the number two Pepsi.

Budweiser's advertising spokespersons have always been involved in everything from singers to actors to models and professional players. Among North America's natives, all are able to enter the Budweiser family. They are now top superstars, and now Lu Ke is also in this rank.

Finally, Burberry menswear.

In fact, it is more accurately Burberry men's clothing and men's perfume.

As the royal brand of the British royal family, Burberry has been established for more than 160 years. After entering the new century, it has revived and become the world's top luxury brand. Their choice of spokespersons will always be rather lacking, or they will refuse to use spokespersons. And just use the model, or use an elegant spokesperson that perfectly fits the brand image.

The cooperation between Lu Ke and Burberry includes the men's endorsement of the autumn and winter series this year and a new perfume endorsement that will be launched next spring. This is a seasonal endorsement. Whether or not to reach long-term cooperation in the future will also need to be decided according to market reactions; Nevertheless, it can still be seen that Burberry trusts and values ​​Lu Ke.

In just a few months, three endorsements!

From razors to beer to clothing, every endorsement is a well-deserved heavy industry!

According to a Forbes survey, only one year of income in 2013, Lu Ke can cover 85 million US dollars-a large part of the source is because the San Francisco 49 people's contract deposits have set a historical record. In the next three years, Lu Ke's income can also remain above 40 million. If he can continue to sign endorsement contracts, then his income will continue to increase.

Easily, Lu Ke surpassed Tom Brady, Payton Manning and Aron Rogers in one fell swoop and became the highest-paid player in the NFL!

Not only did salary income create new highs, business endorsement income also topped the list, and truly became the most marketable player in the entire league. The predictions of Roger Goodell and Lech Steinberg finally came true. Even better than Big Manning and Brady at their peak!

What's even more incredible is that this is the result of Lech's selection and selection. As long as he is willing to nod, Lu Ke can continue to sign a large number of commercial endorsements! However, Lech still did not rush, and methodically further built Lu Ke's brand image, which is now gradually taking shape.