King of the Bay Area

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In the fourteenth week of the regular season, the game between San Francisco ’s 49ers and the Arizona Cardinals was originally a lot of highlights and splendid ones; and after the game, a series of topical focus was derived from the competitive duel itself, attracting all The attention of industry insiders and veteran fans all make this game stand in the spotlight and attract everyone's attention.

Now, the conflicts and controversies caused by the off-site competition have further put the topic under the microscope, triggering a tumultuous chain reaction. The leader of the West Coast media opinion, the Los Angeles Times, made the first speech, and then With the help of the San Francisco Chronicle, it immediately exploded its influence.

"Lu Ke-Skywalker" once again stood on the cusp of the storm; but this time it was a bit special, people seem to be as if maybe maybe ... only for the first time today I really realized that Lu Ke is a Chinese player .

This way of expression is quite weird, because when you first entered the league, the first wave of controversy surrounding the landing was about Chinese ethnicity and unsuccessful identity; but as Lech-Steinberg said, it was like The elephant in the room is average, everyone knows it exists objectively, but no one really cares until it is angry.

Until today.

The special report of the "Los Angeles Times", a rock arouses thousands of waves, instantly triggering an unimaginable tsunami. If it is said that behind this, there is no Leh figure, I am afraid that Lu Ke will never believe it.

...

Roger Goodell, only fifty-two years old this year, has become the most powerful first person in the entire American sports field.

Born in Goodall, New York, in 1952, the athlete was born. During high school, he was also the captain of the three teams of rugby, basketball and baseball, and was elected the school's best athlete of the year; unfortunately, at the age of seventeen, he received The serious knee injury ended the sports career.

In 1981, he graduated from Jefferson College in Washington with a bachelor's degree in economics. This is a starting point.

Although regretting to bid farewell to his sports career, Goodell always had a passion for football. He decided to realize his dream in another way; so he began to give the NFL office and the league 28 The team (later expanded to thirty-two) wrote a letter, hoping to find a "football-related job."

After receiving forty rejection letters, Goodell was able to enter the NFL office, became an administrative intern, and was responsible for dealing with the media. This is the second starting point.

Diligence, hard work, focus, pragmatism, and sincerity, Goodell's talent was quickly recognized, and the two previous presidents praised him and gave him diligent cultivation, which made him grow up quickly. In 1984, he became He became an assistant in the public relations department; in 2001, he became executive vice president and chief operating officer.

In 2006, the NFL faced a major historical record of the new and old. The former president Paul-Taliabue was hailed as the greatest alliance president in history. With an iron fist, he updated and refined the alliance rules. Supported the Super Bowl midfield show and reallocated the eight major divisions, which truly laid the foundation for the glory of the league and honorably chose to retire.

At that time, the five candidates were put into the competition for the presidential seat. Goodell was not the most popular one, but also the one with the most enemies. After five rounds of voting, he won 23 votes with thrills and hardships. ——The owners of thirty-two teams participate in the voting, and must take more than two-thirds to formally take office.

At the beginning of the NFL, the financial crisis around 2008 brought a devastating blow, followed by a tragic shutdown, not just rugby, other sports and even other social fields are bleak, which makes Goodell face Under tremendous pressure.

Under the tide of the times, some people annihilated them, while others became heroes.

Goodall belongs to the latter.

On the one hand, Goodell firmly grasped the live broadcast, broadcast and report of the game, making it a golden hen laying eggs, covering ESPN, CBS, NBC and Fox TV stations, and signed a nine-year broadcast. The contract is not only the longest rebroadcast contract since the establishment of the alliance, but also the one with the highest rebroadcast costs.

According to statistics, two-thirds of the top 25 TV programs in the United States are NFL games-by the way, this is the most direct manifestation of the commercial value of the night game. Thirty-two teams are not May give up the night game.

In addition, the diversified use of digital media and the steady growth of live audiences have become important achievements for Goodell to expand its influence on football, far ahead of the other three major professional leagues.

On the other hand, Goodell has further built the Super Bowl into a national carnival. Fans ’active input and attention to the Super Bowl and the generosity of the major companies across the game have generated the Super Bowl. Special economic entity. The two sets of data are the best proof.

First, around the 45th Super Bowl, which ended just earlier this year, the relevant economic industry chain has driven the flow of US $ 10 billion in capital.

Second, this year ’s 30-second advertising for the Super Bowl is priced at US $ 2.5 million. Thirty-two TV advertising seats can bring in 80 million in revenue; this is only the TV part. If all other advertising boards are counted There, then the revenue of the broadcaster will exceed 200 million US dollars.

The most important thing is that when Goodell just took over the position of NFL president, the annual revenue of the alliance was only 5 billion US dollars, which also passed the turmoil of the financial crisis, but now, the annual income of the alliance has exceeded 85 One hundred million, the growth rate is terrifying, and other professional leagues are not envious.

Just a few hundred words is simply not enough to outline Goodall ’s career and brilliant achievements.

In fact, Goodell is also one of the most unpopular presidents. His iron-handed treatment of players and the differential treatment of star players, his ambiguous treatment of negative news and ethical issues, and the supremacy of money and interests of businessmen, All of them have caused countless controversies.

However, after the owners of the thirty-two teams repeatedly struggled and hesitated, they chose to continue to support Goodall. Because of interests, and only because of interests.

As a bachelor of economics, Goodell is indeed a businessman; as an intern from a media operations officer, Goodell is also good at using the media-

The question of principle is never ambiguous, while the other minor questions are all negotiable.

Now, Goodell, who has experienced countless storms, is facing another difficult career.

It is not a challenge, it can only be regarded as another bump in the many twists and turns; but if you consider the global promotion strategy of rugby and the huge potential of the Chinese market, then the weight of this problem is quite different.

Since taking office, Goodall has never concealed his ambition to expand the world. Europe, South America, Oceania, Asia, except for Africa with too many uncertainties, these are all Goodall ’s goals. In his eyes, these The regions are all agglomerations of interests where gold coins are piled up.

Among the four major sports leagues in the United States, the NBA's overseas market promotion is undoubtedly a leader, and its market share in Europe and Asia is eye-catching.

In the past nine years, it was just a Yao / Ming, which has successfully made the NBA an unparalleled huge success in the Chinese market, which is enough to make the other three major leagues unmatched and envious; even indirectly affecting the top five European football league The introduction strategy for Asian players.

The lack of a mass base, the lack of star players, and the lack of historical precipitation have all made the promotion of rugby in the Asian region, especially in China, Taiwan, and the Mainland extremely difficult. Although Goodell took over the position of president and created countless miracles, but the clever women could not cook without rice, and the promotion work in Asia has been slow to achieve results.

Until this year, the appearance of Lu Ke became an important turning point.

Goodell knows that this is a beginning, or that it can be a beginning; but the question is, what kind of future can this beginning develop? What kind of story will this beginning tell?

During this week's game, the discriminatory remarks exploded by home fans of the Arizona Cardinals are far later than expected.

The number of black quarterbacks in the entire league is really not much, let alone Chinese quarterbacks, so when Lu Ke became the first quarterback of the San Francisco 49ers, Goodell had already predicted this day. The situation is so.

In fact, the 49ers in San Francisco were forced to help Lu Ke on the starting stage. In Goodall ’s opinion, they did not have the meaning of violent self-abandonment. If they lost the game, they could completely blame Lu Ke for A new coaching team and a new lineup of players decompressed, and then waited for the recovery of Alex Smith and Colin Kapnick.

In the entire league, Goodell is not the only one who holds such an idea.

Therefore, at the beginning of the season, the league expressed its welcome from an official standpoint, but it has not taken any further action. In fact, it is waiting for its changes. Similarly, commentators, commentators and industry insiders have not really opened their firepower, but even This ridiculous gesture looks at the whole thing as if it were a joke.

The same is true of fans.

The identity of "Chinese" has never been able to truly invade. Even if it is a three-game winning streak at the beginning of the season, it still has not been able to essentially change the fixed concept.

Later developments deviated from the track. Not only did Lu Ke gain a firm foothold in the league, but his outstanding performance was simply jaw-dropping. Under victory after victory, people were just immersed in shock. As for a moment, I forgot the impact of other additional factors.

Until the advent of the Arizona Cardinals, under the collision of various factors, the problem finally broke out. It's too late to arrive at the end of the season; so, what should we do now?