Korean Entertainment: Little Umbrella of Happiness

Lin Dali did not answer Li Huanxi's question directly, but said seriously: "I didn't find it out a few days ago, but since yesterday it is difficult to see news related to happy on major entertainment websites, whether it is the scandal between you and Han Jiaren

, it’s still the news about Han Ga-in’s half-life. Although the attention has indeed dropped, the news value has not completely disappeared. At the beginning, it was not clear because there was no attention, but I found out the reason after receiving the news from Kim Ran-sook today!”

"What's going on?" Li Huanhua couldn't guess what was going on, so he could only ask.

Lin Dali suddenly showed a wry smile and said: "It seems that I am used to going smoothly with you. I really thought that as long as I made a thorough plan, everything could develop in the direction I expected. But now I understand that our actions these days are still...

The usual style is broken!"

"Collapsed?" Li Huanhuan looked at Lin Dali in shock, not knowing what this meant.

"We think we can control public opinion, but in fact, the company's strength is not yet to the point where we can completely ignore the media, the Internet, and our partners. The conflict between you and Daum was so big at the beginning. Although it has subsided, Daum has also been there for a long time.

There was no movement, but our company’s news was restricted on the company engine and website. I thought this was revenge, but now I know it was too naive!”

"Although it is not completely certain, the current situation should be that Daum has reached an agreement with a number of online media to temporarily block us. Although the time is uncertain, they will not publish too much news about our company in the next period of time. Even so.

It’s also difficult to publish in a prominent position!”

"What!! No way?" Li Huanhua exclaimed in shock. This news really surprised him. He never thought that such a situation would happen.

Seeing everyone's frowning expressions, Li Huanxi showed the same expression.

Lin Dali continued: "This is the news that is being circulated within the online media. It should have been brought up by Daum. There are many responses from other media. A large part of the reason is that our company basically only cooperates with Naver to provide exclusive news, and

Your attitude towards the media is also one of the problems. In addition, the company's hype method

Daum always plays directly and does not communicate with the media. Simply wanting to manipulate and manipulate public opinion will naturally cause dissatisfaction from other companies over time. Judging from the news obtained by Minister Kim Dong-il, it took a long time for Daum to contact the media this time.

It took a lot of time, and the preliminary agreement reached only four days ago was implemented two days ago!"

Jin Dongyi continued: "My friend at the magazine said that some physical newspapers have also received this proposal. Although Daum will not contact the three major newspaper groups, some small and medium-sized newspapers have received this news and said

It's Daum, rather it's an employee who resigned from Daum,

However, he seems to be the son of a small shareholder. Although he left Daum, everyone knows that this is Daum's intention. Daum is just afraid that if he is exposed, he can find someone to take the blame. But in fact, some senior officials finally passed it.

It was decided by phone call and video conference!”

The entertainment industry naturally includes the media, and there is absolutely no way around it. It can be said that the relationship between media and entertainment companies is like fish and water. Neither can survive without the other.

Li Huanhua always thinks that as long as he can do something newsworthy enough, the media will definitely report it, even if they don't want to. But in fact, this is his misunderstanding. What news reports must extract is of course the greatest value.

Potential secrets, truths, etc.

Just like this time, Happy Comic Station’s selection of three corps has aroused the curiosity of many comic lovers. To be honest, this is good news. Of course, the general media can also report it, but how to report it?

Ten of the ten media outlets are just like ordinary netizens. They don't know any inside story at all, and even naver doesn't know. Playing in such a mysterious way will naturally make people dissatisfied if you come again and again.

Coupled with the way Li Huanxi treats the media, and the fact that except for Jin Dongyi's contact with some media, Happy has not particularly developed relationships with the media and reporters. This is the biggest mistake for an entertainment company.

It was also because the company was going so smoothly and he was working too much at the same time that Lin Dali neglected a lot of things while busy. Coupled with Li Huanxi's frequent sudden behavior, he only came back to his senses when he heard the news.

A small country like South Korea is different from the United States. If you really want to ban an artist or a company, there are many forces with such ability. For example, the three major TV stations have the ability to ban a company. Although the entertainment media has not completely banned a company.

ability, but it has the ability to reduce a company's exposure to a minimum. Although it is not a complete ban, it is a different kind of ban.

Naver occupies 70 to 80 percent of the market share, but it is comprehensive. In the entertainment media field, there are naturally many other strong players.

Without reports from other entertainment media, the attention on the Internet will naturally decrease. Once the popularity drops, it will naturally not be found on search engines. This is a very intuitive connection.

To put it bluntly, Li Huanxi is very prosperous now, and the company is developing very well, but Happy’s attitude towards the media is too official. To put it bluntly, it’s like I am developing my own, and I invite you when it’s time to invite, and then...no

Then.

In the past, many media outlets were very fond of Happy, and there were a lot of positive news, but Li Huanxi had a hard time even inviting an exclusive interview. It is strange that people continue to kneel down and lick her.

What the two said was going back and forth in Li Huanhua's mind. It took him a while to digest it, and his expression became more serious. At this moment, he deeply realized that the shopping mall was not that simple a place.

"This is not the most important thing. What is important is that if the media ban lasts for half a year, then our company will really face a terrible disaster!"

Lin Dali said with some worry. Compared with banning, the consequences of banning are the most terrifying. Although Li Huanhua is a layman about business, he is not an idiot. He can understand what Lin Dali said.

For movies produced by the company now, if the media does not cooperate with the promotion, the theater chain will definitely take the opportunity to lower the price. If possible, they will even refuse or postpone the release. Even if the relevant government departments will intervene, the final revenue will be huge losses.

There are also safe advertising movies, comics to be released, and singers. Taken together, if they are banned in the past six months, the company will not only be hurt.

Although this is the worst-case scenario, it might happen.

Li Huanxi also has a headache at the moment. He really doesn't know how to solve such a problem. To be honest, Li Huanxi also feels how painful it is to have no background. If it is an entertainment company controlled by a large enterprise, the situation is completely different.

Already.

Of course, Li Huanxi had no idea of ​​letting others get involved. After thinking about it, at least for now... wait, naver?

"Could it be that... Naver also means this?" Li Huanhua remembered that Lin Dali said just now that Jin Lanshu informed him of the news first, and then Jin Dongyi asked his friends to inquire. Now he thinks that Naver will be the savior at this time?

Don't be kidding, Jin Lanshu probably heard some news too.

Lin Dali sighed and said helplessly: "What I just said was the first unlucky thing. The second thing was that at four o'clock in the afternoon, the director of Naver Entertainment Department called me and wanted to meet me to discuss cooperation.

What he said was that it was a pleasure to cooperate in the entertainment media field, so he was also very optimistic about Happy's comic site. The head of the Naver comics department wanted everyone to meet and talk to see if there were any opportunities for cooperation. If I was wrong

If it goes well, Naver will be interested in our company, but it doesn't seem too anxious, but it is already ready to take action through this opportunity, and the comic department, which is half-baked now, is a good target!"

"Sure enough, it's still here!" Li Huanhua sighed as he leaned on the sofa. It seemed that his strength had disappeared a lot, and his expression changed from serious to helpless.

There are some things that need not be stated explicitly. If the second ancestor calls and threatens to invest, it can only mean that he has met the stupid second ancestor. Injecting capital cannot be said to be a bad thing in the first place. Most Korean entertainment companies hope that investors will come to their door.

, Generally speaking, investors are the masters.

Of course, there are companies with good development prospects, such as Li Huanxi. There are many people who want to invest, but if Li Huanxi doesn't accept it, no one will say anything. Unless it is really a relative of the president who wants to invest, no one will threaten him.

Just show your identity and introduce yourself seriously. This is the biggest threat.

Just like a smile hides a knife, Naver's invitation was just a signal. Li Huanhua even thought, 'Naver was too slow to see Happy, so he revealed some information to Jin Lanshu.'

However, Li Huanhua had already guessed that such a day would come, so he arranged for Lin Dali to carefully support some of Ms. Park's appeals, especially for some charity appeals. Recently, Happy has donated money to some people in need, especially women and children.

I spent more than 300 million, but because I needed to be careful not to be too obvious, I was relatively restrained in my actions and did not deliberately seek out the media. Ms. Park even mentioned Li Huanxi and Happy in an interview, representing the people who received help.

Expressed thanks.

In fact, Ms. Park doesn't have the momentum to run for election yet. At least no one would think that Li Huanhua and Happy were just hugging each other.

Li Huanhua originally thought that external pressure would come at least until next year after all the projects were successful this year. Someone would be jealous and couldn't help but start to put pressure. But he didn't expect it to come so quickly. Daum probably didn't expect that this simple counterattack would become

This is the best time for Naver to take action.

There was no pressure from the storm. Just such a simple message and a phone call made everyone's faces darken. This was a very beautiful opportunity to add insult to injury. (To be continued)