Korean Entertainment: Little Umbrella of Happiness

The animation studio of SBS is also affiliated with the Film and Television Bureau. Of course, the work is handled by the entire company. For some animation broadcasts, the director and the animation studio jointly discuss it before broadcasting. Therefore, because of the last

The director of the SBS Film and Television Bureau also expressed his expectation for cooperation. Although it was a very official statement, Lin Dali felt relieved.

To be honest, there are indeed very few real commercial comics in Korea, especially original comics that are best suited to be adapted into TV series or movies. It is rare that a comic is adapted into a game. The overseas distribution is very popular, and the surrounding areas are very popular. Although SBS is curious.

, but you also need to read the comic story or the finished product before you can make your own judgment.

The reason why Lin Dali is not worried is that as long as there are no grievances between the two parties and the relationship is good, SBS will calmly evaluate whether "Attack on Titan" has commercial value. Lin Dali believes that after making an animated version of the MV,

In terms of all the drawings and the story itself, SBS's evaluation results are no different from mine. The only difference is that there is an extremely positive Li Huanhua in Happy.

In addition to the above two parties, the party chosen in the end is the most critical party, that is, it belongs to the official association, just like the Korean Film Promotion Association.

There are many animation organizations in Korea such as the Film Promotion Association, Seoul Animation Center, Korean Animation Association, Animation Producers Association, etc. These are organizations that have been established for some years. If you choose to cooperate, these are

Very good choice.

However, Lin Dali did not choose these two. Instead, he directly contacted the Korean Animation Producers Association. While looking for animation directors and producers, he directly contacted an organization that was established last year. That is the Korean Animation Industry Promotion Institute

.

In order to promote the systematic growth of the fragmented animation industry in Korea, the Ministry of Culture and Tourism of Korea, (management agency: Bucheon Manga Center), has established a unified management support system for animation planning, production, exhibition, and sales based on this base to strengthen the Korean animation industry.

international competitiveness.

The lack of commercialization of Korean original comics has always been an issue that the official department attaches great importance to.

South Korea is a rising star in the development of the animation industry. At present, the output value of animation products and its derivatives accounts for 30% of the global animation output value, second only to Japan in Asia.

However, development in the past few years has also entered a bottleneck period. This bottleneck period does not mean that the value created has begun to decrease, on the contrary, the value created has continued to increase. The animation industry has also become South Korea's third pillar industry.

But in reality, in the animation industry, South Korea's game industry provides huge bonus points. At the same time, the value created by Korean comics has become higher and higher in recent years, but the export value of comics has become lower and lower. On the contrary, it is derivative products, especially

It is easier for TV series adapted from comics to be exported. At the same time, many production studios still cooperate with overseas companies for outsourcing.

To put it simply, it is self-produced and digested very well. It has achieved great results domestically, but its commerciality is still insufficient, and its international competitiveness is naturally not high. Although in the field of niche comics, Korean cartoonists have many unique ideas.

But in terms of style and commerciality, it is destined not to attract the attention of the public like Japanese comics. The establishment of the Korea Animation Industry Promotion Institute not only makes the industry chain more professional, but also aims to open up the international market.

In South Korea, the government's support for the cultural industry is unambiguous at all, let alone an industry that is a pillar of the economy.

So after Lin Dali brought Li Zhihu and Jin Dongyi to the door with "Attack on Titan", he immediately received a warm welcome and attention.

As a professional in comics, the evaluation of the Korea Animation Industry Promotion Agency is more professional than any organization in South Korea. It is even more thorough than Li Huanhua himself.

To put it bluntly, if you have a capable team and a good comic story, you can apply for support from these associations in Korea. Although it is not free and a lot of benefits will be taken away, this will reduce the first

To put it bluntly, you newcomers only need to draw cartoons well, and the government will help you with the rest.

If you are lucky, it will be a win-win situation. The small team will make the first pot of gold and can embark on the path of independent development, and the Korean government will successfully support a comic production company and recover its investment.

Of course, there are both losses and gains, but overall, looking at the current development of the animation industry, we know that the existence of these organizations does make sense, and their role is irreplaceable.

So after three days of conversations and contacts, this morning the vice president of the Korea Animation Industry Promotion Agency and the inspection team went to Toonzip Animation Studio. You must know that after Lin Dali and three people came to the door, the receptionist in charge had not seen the work.

As soon as I got the painting style, I immediately informed the evaluation team. If the potential is represented by numbers, then the evaluation team's evaluation is S-level. In terms of storytelling, it is S-level. In terms of commerciality, it is also S-level potential. The only one is lower.

It’s just that the painting style is only B+.

With the support of Happy, the working environment of Happy Comics Studio is naturally good. In addition, Li Zhihu’s painting style is not realistic. Although the evaluation is average, when paired with such a story, it has great commercial value.

Among Korean comics, although there are many works with the same style as Japanese ones, except for innocent comics, it can be said that such original comics are not competitive at all in the international market. On the contrary, niche comics and painting styles are more popular.

favor.

This is the reason why the evaluation of Li Zhihu's painting style is slightly lower, but this does not affect the integrity of the work. After the senior management of the Promotion Institute reviewed it again, they immediately showed great interest.

But at the same time, it’s a little strange. It stands to reason that Li Huanxi’s company should not be short of funds, and it is in the entertainment industry. Apart from a few channel problems, other aspects should not be a problem. In addition, there are many hobbies in the Promotion Institute.

For those who like comics, I have also read Nine-Tailed Fox and logged into Happy Comics Station. After reading the manuscript, I naturally knew that this company has already started to promote Li Huanxi’s lyrics activities and the comic station’s Corps selection.

Lin Dali made it clear in the end that he wanted all-round cooperation with the Institute and all-round support.

Then after today's assessment, I saw an animated version that was nearly a minute long. Although there is no producer or director yet, toonzip is very capable and has cooperated with many overseas companies. After Li Huanhua's ugly split-shot script came out, and

After emphasizing the color and style rendering, the resulting product is indeed satisfying. The most important thing is that it is also paired with half of the op "Guren's Bow and Arrow".

The result is that the Korea Development Agency is moved, but at the same time it is considering the issue of interests. Although it is important to support the development of Korean comics, these cultural organizations do not really ask for nothing. The government’s support fund earns money through investment.

The development funds collected by the Institute are the main source of income of the Institute, so it is impossible for the Institute to provide help free of charge.

And this is the second year since the institute was founded, and there is no impressive record yet. However, the institute is not willing to give up the opportunity presented to them this time. Just when they are thinking about how to cooperate with Happy, Lin Dali

But he made an offer they couldn't refuse.

Lin Dali called Li Huanxi here just to tell him this and to inform him to sign the contract together the day after tomorrow.

Li Huanxi sat on the sofa, looked at Lin Dali, and asked helplessly: "Then why did you call me over? Just to see your zombie-like face?"

Lin Dali was too lazy to pay attention to his crazy words. He calmed down a little and sat upright and said: "Regarding the comic "Giant", I have already negotiated two aspects of external cooperation. One is the toonzip animation studio that you have already visited. If they choose

If you invest, you can get up to 15% of the profits after the first season of the anime TV show. I have already signed this contract with them!"

"Secondly, I have reached a cooperation agreement with the Animation Industry Promotion Agency. The contract will be signed the day after tomorrow. In this part, I will share a lot of interests. Only 15% will be given to the animation part. We will also share the online serialization of the comics.

Relying on the exclusive monopoly of Happy Comics Station, in terms of single books, the Institute will use channels, overseas promotion, publicity and production line investment to occupy 45%. As expected, we will not divide the rest, and in terms of peripherals, we will continue to do the same as above.

We are cooperating with the Institute of Technology, but this time only 15% will be allocated. The Institute will provide channels and we will find factories to produce the products ourselves!"

"In addition, there is also the TV station. After signing the contract with the Institute, I will go to SBS with the Institute's people. In principle, the cooperation with the TV station will allow SBS to invest in the animation part. I plan to allocate the maximum profit to SBS40

%, which means that for the animation part, we will only get 30% at most. Of course, these will only be signed for the first season of the animation. In addition, I will find a way to let SBS move the animation broadcast time, and it cannot be broadcast at the current animation time.

"Exactly, the ratings will not be too high during this time period, and the audience is too young, so it is definitely not suitable. If the time period arranged by SBS is not good, I will reduce this revenue part to 20-30%."

"In terms of these copyrights, the current consideration is to invest in shares, which means that in the future, even if they are not distributed through the Agency for Development and SBS overseas, they will be able to share so many benefits. However, in terms of animation, it is only the first quarter, but in the single-sex version of comics

, in terms of peripherals, the Institute's figures will not change. Of course, if it is distributed overseas, the income will change slightly based on actual conditions, but in principle, regardless of overseas issuers, we and the Institute will not change other income parts.

"

"At the same time, the Institute has agreed to our method of announcing cooperation at the product launch conference. Regarding this cooperation, it seems that they also want to make it bigger, so at the launch conference this will become the company's main focus in the second half of the year. The short name is

'Giant Project', if SBS is negotiated by then, it should be a major tripartite cooperation. Under such circumstances, I believe these media will no longer be able to calm down, and this media crisis can be easily solved!" (To be continued)