Legend of Yi Emperor Rebirth

Chapter 186: Signature shoes and advertising shooting

There is an old saying.

You can't satisfy everyone, there will always be guys who pick you up.

Since the start of the 08~09 season, after Yi Jianlian has played a variety of surprising performances and completed various shocking goals, his reputation is getting better and better. This has been for him from "" Writing a letter of commendation can show that his performance is getting more and more people's recognition, and those who questioned him in the past and those who doubted him have gradually disappeared.

There are even some black fans who have changed their attitudes and started to be licking dogs.

For example, Big Mouth Barkley, now when explaining the Bucks game, he will no longer deliberately belittle Yi Jianlian, but will evaluate Yi Jianlian very realistically.

It's just that when this kind of public opinion situation is biased towards him, some people are willing to face the difficulties and have to be a different kind.

Bill Simmons is the latest "famous easy black"!

I have given Yi Jianlian a low evaluation in public more than once, but because of various reasons, he has not been able to set off any storms. After all, after this "round table meeting", he got a more exposed opportunity to explain him. "So, I can only say that Hua Xia Yi is just like this. For all the topics about him, let’s wait for his career to be longer! I’m afraid you won’t even want to discuss him when I think about it, because Greg and Kevin will show even better abilities than him!"

Talking endlessly, Bill Simmons didn't notice at all. The other four experts looked at him like a silly b.

Yi Jianlian, who has only entered the league in his second year, can already average 25 plus 5 plus 5 per game. Such a player is definitely the peak of his debut. As long as he is not affected by injuries, will he lack topics? Will there be a day when I don’t want to discuss it? LeBron has been discussing for so many years, isn't he still discussing it!

What did Bill Simmons eat for breakfast, and how did he feel his mind blocked?

"Yao is recuperating. Bill has nothing to do. He can only find some topics like this to attract attention!"

"This big mouth just likes to squirt casually, especially for Chinese players. Yao Dianfeng's 25 plus 9 stats can be said to be worthless by him. This guy can really talk nonsense!"

"I shouldn't watch this roundtable, forgive me God, I wasted fifteen minutes of my life."

From the one-sided comments of netizens, it can be seen that not only the experts can not stand him, but basically all the fans can not stand him.

"I don't need anyone to agree with my point of view, as long as I know it myself, my point of view will be confirmed one day!"

But what no one thought was that in the general public opinion that he was deliberately talking nonsense, he still believed that his views were not wrong, and time would prove everything.

"I'm afraid this is not a fool? Brothers, let's send him some medicine! If you have good English, remember to write down the daily dosage so that he will get better soon!"

When this incident spread to the country, it naturally caused a lot of complaints.

***

Yi Jianlian did not notice this incident. He was busy with other things. After about 6 months, the first generation of signature shoes specially made by Nike was finally completed. The release date was initially set on February 18. Just two days after the All-Star Game.

Seeing that it was already December, he had to cooperate with Nike to shoot the special advertisements.

Nike obviously has been researched. The Bucks vs. Magic was the focus of the battle. Yi Jianlian also deducted Howard on the court. The attention of the two days must be very high.

Reporting news about Yi Jianlian at this time, even if he used a napkin for meals, he could get huge page views.

Not to mention the shooting of signature shoe ads. When the time comes, just hang up a video of Yi Jianlian's ad shooting process, and it will achieve a very good publicity effect.

And after playing the Magic, the Bucks will return to the home court. Before the next game, they have two days of rest time, which can be used to shoot commercials.

It can be said that it has really been studied.

When Yi Jianlian went to the shooting scene, he saw his first signature boot.

The overall upper is mainly white, not much green, only there is a grass green 9 on the left and right sides of the upper. The tongue, the inner wall of the shoe and the laces are all grass green, and a number 4 is written on the inside of the tongue.

There is also English for Best Rookie on the heel of the shoe.

...

Looking at it as a whole, this first-generation boot belonging to Yi Jianlian has many details.

White and grass green are the colors of the Bucks’ home uniforms;

4 refers to his draft pick;

9 is his number used by the Bucks;

There is also the best rookie of the 07-08 season.

It can be said that all his major footprints in the league in the past year are included in this pair of signature shoes.

The entire shoe uses Nike’s current cutting-edge technology, instead of AIRzoom air cushions, replaced by full-palm Airmar air cushions, which greatly improves the cushioning performance.

In addition, the foam material is very protective for the entire foot~www.wuxiaspot.com~ Yi Jianlian tried it after putting it on, or how could it be an exclusive signature shoe! This shoe specially designed for one's soles just feels more comfortable to wear.

He himself is quite satisfied.

The whole theme of Nike's publicity advertisement for him is to break the doubt, which is also in line with Yi Jianlian's rookie season, and he rushed out of the doubt.

The action requirements of the entire advertisement are not complicated, just need Yi Jianlian to stand with the ball, close his eyes and lower his head, and then complete a tomahawk-style split button.

Since the whole action is really very simple, even if the filming director requested a dozen re-shoots, it only took half an hour.

That's how the entire promotional advertisement was filmed.

Yi Jianlian took a few more posters and left directly.

That night, Nike first disclosed a video of Yi Jianlian's shooting of the advertisement on Twitter, with the text: A historic moment!

There is no precedent in Nike's history for designing signature shoes for Chinese players. It was Yao Ming who almost broke this history. However, due to their wrong decision at the time, Yao Ming was angered and this record has been maintained until now.

Yi Jianlian forwarded it, and within a short while, the comments in the comment section below had already exceeded 1,000:

"Wow, Yi, are they your signature shoes? Can I bring these shoes to ask for your signature?"

"Looking forward to the first pair of Nike signature shoes belonging to Milwaukee, Yi, you have completed history again!"

"Tomorrow at home to play the Nets, will you wear these signature shoes to play?"

It can be seen from the reaction of fans that the sales of this pair of Yi Jianlian's first signature shoes will be very objective!

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