legendary broker

Puma is going to take a roundabout way.

We need to surround the cities with rural areas.

And the important thing is that the sponsorship fees for stars in these places are cheap.

If you are a superstar, then the price Puma has to pay is too high. Not only will it not have much effect, but those superstars will not choose a brand like Puma.

The Puma brand today is much worse than it was in the 1980s.

Or are players like Nedved and Boboski more effective.

"Three years."

Riester raised three fingers and said to Jochen Leitz: "Three years, three years is good for me and for Puma. You can't spend much money in three years. If my players don't perform well,

Then you can terminate the cooperation after three years. This way the losses to you can be minimized."

"And during these three years, if my players perform well, then I can increase the endorsement fee after three years. In this way, I will not lose anything."

Jochen Leitz wants to sign a one-time five-year endorsement contract.

But Lister disagreed.

Boboskirist is not sure yet, but Nedved's performance is getting better and better.

Three years of Riester is too much.

Nedved will be one of Lazio's leading stars in three years. Three years from now, his fame will be far greater than it is now.

His current worth and his worth three years from now are completely different.

Five years?

The loss is too great.

Lister can accept a contract of up to three years.

"Three years is indeed a good time."

Jochen Leitz only persisted for a while before agreeing with Lister's opinion.

In fact, Jochen Leitz never thought about signing for five years.

The risk is too great.

As Riester said, if the two of them performed poorly in three years and ignored everyone, then all Puma's investment would be wasted.

Of course, investing has risks.

But now that Puma is in a bad situation, Jochen Letts has to count every money he spends.

But this is the most important step in Puma's changing style.

Jochen Leitz was very cautious.

Three years.

Lister thought about Nedved and Boboski. Both of them are very home-loving people. Nedved goes home except for training, while Boboski's favorite place is a quiet place.

So he smiled and said: "Mr. Leitz, actually I think you can develop casual sportswear. That is to comprehensively package my players, from clothes to shoes, and let them endorse them."

"Let them wear Puma clothes all the time."

This is all a joke.

Lister did not study corporate management or sales knowledge. He was not professional in the development of a large company like Puma.

List has also been preparing to find sponsorship for his players.

But I always look at information from big companies like Adidas, Nike, and Reebok.

I have limited knowledge about Puma.

But Jochen Leitz's eyes lit up.

What Lister said is really a good idea, but no one has ever done it this way, so I didn't think of it.

good idea.

But Jochen Leitz showed no sign of it.

Because if a good idea wants to become a reality, it requires the efforts of countless people to realize it. Jochen Leitz will not talk about things that have disappeared.

Riester didn't notice it at all.

The two people quickly talked about the specific endorsement fees.

Low.

Nedved and Bobosky's reputations are too low now.

Puma's step is an important strategic step for them, but they are still unwilling to pay a big price for Nedved and Boboski.

Three years and three hundred thousand.

One hundred thousand a year, this is their quotation.

But Riester never let go.

Lister had never advertised, nor had he been in contact with any of these big companies. But Lister had a keen grasp of one point based on his previous investigations and today's chat with Jochen Leitz.

That's a whole strategy change for Puma.

It's a strategic adjustment.

It's not a tactical issue.

Even if Adidas and Nike don't find this star, they can still find another star. There are many choices.

But Puma is different this time.

It's obvious that Nedvěd and Boboski are an attempt on their part.

That's why Lister felt confident.

Of course, Lister didn't go too far. Lister's request was very simple.

Two hundred thousand a year.

However, as the CEO of Puma, Jochen Leitz kept bargaining with Lister for this small amount of money.

very funny.

The two of them dragged on for more than forty minutes.

Just for this question.

In the end, Lister looked at it for too long, so he deliberately looked at his watch in front of Jochen Leitz, and then said slowly: "Mr. Leitz, I think my players are fully qualified to get the money. Since 200,000

You think it’s expensive, half a million for three years. I think you should show your courage. You have to understand that once my players perform well, the benefits Puma will receive are not hundreds of thousands or millions, but millions.

An income of tens of millions or even tens of millions. Are you reluctant to part with even half a million?"

Jochen Leitz saw Lister's impatience.

It's not that Jochen Leitz has no other options. But now, the sudden rise of Czech football is the most suitable. And among the Czech national team, Boboski shines the most.

That's why Jochen Leitz approached Riester.

After thinking for a moment, he suddenly laughed.

Then he nodded vigorously and said: "Mr. Cherny, you are right. You should be cautious and you should be decisive. Three years, five hundred thousand. But Mr. Cherny, don't let them become more famous after three years."

It would be bad if you immediately switch to someone else."

Jochen Leitz was decisive.

Five hundred thousand in three years.

It's not a lot of money.

"Mr. Leitz, I hope we can be mutually beneficial. The Puma brand gets better and better, and my players and I make more money."

"Of course. Our cooperation is mutually beneficial cooperation."

Jochen Leitz is satisfied.

After all, this is part of a change in their company's strategy.

Riester was also satisfied.

Five hundred thousand in three years is not much, but it is a start.

For Nedved and Bobosky, hundreds of thousands a year is actually not small money.

"In this case, Mr. Leitz. Do you want to sign a contract in Germany, or do you want to go to the Czech Republic? Or do you want to sign a contract with me directly, or do you want to hold a press conference."

"Czech Republic. I hope to hold a big press conference in Prague."

Czech market.

Although it cannot be compared with large markets such as Germany, the United Kingdom, and France, it is still a very important market for Puma.

If it develops well, tens of millions of dollars a year will not be a problem at all.

This is also the first attempt.

If it goes well, Jochen Leitz will continue to adjust Puma's development direction.

…………

Jochen Leitz was very satisfied with this cooperation, so he invited Lister to have a meal.

The two of them finished eating.

Riester declined Jochen Leitz's offer to stay and prepared to leave Germany and return to the Czech Republic.

This is a good thing.

List hopes to tell Nedved and Boboski the good news, but of course he also needs them to return to Prague to cooperate with Puma's publicity campaign.

But before I even got to the airport, I got a call.

"Zdenek, what do you want from me?"

It was Nehoda, who had just arrived at List Company, who made the call.

"Rister, what's going on with Puma?"

Lister was a little surprised.

It seems that this matter has nothing to do with Nehoda's work, but Rist still said in a normal tone: "The negotiation was very good, and I helped Pavel and Karel win an endorsement contract."

"Liester, it's not me who has something to do. Do you know that there is a person named Pavel Merkley in the Czech Football Association?"

Riester frowned slightly.

After thinking for a moment, I slowly remembered Barwell Merkley.

It seems that he was once a professional player, but he did not have any outstanding achievements. Later he joined the Czech Football Association. Many people in the Czech football world think that he is a young and promising person in the Football Association.

After thinking about it slowly, Lister began to remember.

There seems to be such a person.

"I've heard of it, but I've never seen it."

"He knows that you are negotiating with Puma, and he hopes that I can help contact you. He wants to help the Czech national team and get sponsorship, and wants to ask you if Puma can sponsor the Czech national team."

Sponsor a national team?

It is common for sports brands to sponsor national teams.

It's just that Czechoslovakia was different in the past few years. The political situation was turbulent and the results were not good. And few people were optimistic about the Czech team, so sponsorship of the Czech national team was also a big problem.

It turns out someone is paying attention here.

Puma?

"Zdenek, ask Pavel Merkley to call me."