Legendary Hollywood Producer
Chapter 18: Manga cartoon
As a company that started from comics, Marvel (named Marvel Comics in 1961, and after being acquired by Baby Di Bao in 2009, it was called Marvel in Chinese.) was founded in 1939. It relied on tearing Hitler’s comic "Captain America" (anti- De Qixia) rises up, and takes this opportunity to stand side by side with DC comics and become two mountains that can't be surpassed by the beautiful manga. However, after the end of World War II, people did not need a spiritual hero. On the contrary, they began to boycott comics. The comic industry declined sharply and Marvel comics was on the verge of bankruptcy.
In this case, it was not until Ronald Perelman became the master of Marvel and started his capitalist approach.
Perelman is very good at financial operations. He is a speculator himself. After seeing Marvel's continued downturn, he decisively spent $82.5 million to acquire Marvel Entertainment, which was originally a New World Pictures company, in 1989. Immediately after Perelman began to lead Marvel to go public, the capitalist's routine was different from that of cartoonists. After the listing, Perelman focused on marketing and stock operations, and did not care about the quality of the creation and the readers' feelings.
Finally, from 1993 to 1996, the second winter of the comics industry came. During those years, comic sales fell by 70% and hundreds of comics retailers went bankrupt. At this time, Perelman decided to set up Marvel Pictures to enter the film and television industry to turn the tide. He first merged a toy company, ToyBiz, and merged the two companies into a larger company. But Marvel's shareholders are firmly opposed to this idea, because if they do, their own interests will be further weakened. Of course, Perelman, who was opposed, would not give up. He filed for bankruptcy protection so that he could bypass the board of directors and set up Marvel Pictures directly. The fooled shareholders united and filed a lawsuit against Perelman in court. In the end, the shareholders won the victory and Perelman was out.
But after this incident, Marvel really went bankrupt.
The bankrupt Marvel urgently needed a sum of funds to complete its self-salvation, so it began to sell its superheroes, but before that, Marvel, which had encountered financial difficulties, had already sold some superheroes.
In 1985, Marvel sold Spider-Man to Cannon Pictures, and later changed hands to Sony/Columbia several times. The copyrights of Spider-Man-related characters including Venom, Doctor Octopus, Mystery, etc. are also in Sony's hands.
In 1986, the Fantastic Four was sold to Constantine Pictures by Marvel, and then sold to Twentieth Century Fox.
In 1990, the Hulk was sold to Universal Pictures, and Iron Man was sold as a package. However, because Iron Man was not well-known at that time, Universal did not want the copyright of this character and sold it to Twentieth Century Fox. . But Fox didn't pay much attention to it, and was taken over by New Line Pictures.
In 1994, Marvel packaged and sold a series of X-Men copyrights to Twentieth Century Fox. This time it was sold thoroughly. Fox not only permanently owns the copyright of all X-Men characters, but also completely owns the word mutant. Concept, that is to say, if Marvel designs a mutant character again, it will automatically be regarded as Fox’s film and television copyright, and as long as Fox wants, he can create new mutant characters at will.
Even if it sold so many of its own sons, Marvel still hasn't turned over, and it still failed to complete its self-salvation. Because of Perelman's operation at that time, Marvel's financial situation was very bad and it was unable to repay the debt. , Money is not enough, the former huge comic empire is facing collapse.
But the new savior came forward. During this period, Avi Allard, the owner of ToyBiz, the toy company acquired by Marvel, used bank debts and a series of financial operations to cooperate with other institutions to acquire Marvel in one fell swoop and became a new appointment. CEO.
However, although Marvel did not go bankrupt, these years are still difficult, and heavy debts still hang over Marvel. So Avi-Allard also thought of what the ancestors did, selling his son.
Around 2000, Marvel reached an agreement with Artisan Entertainment to package and sell more than a dozen comic characters, including famous characters such as Captain America, Black Panther, Black Widow, Deadpool, Ant-Man, and Humanoids. According to the agreement, Artisan also had to shoot at least 15 characters into movies or TV series, but obviously Artisan Entertainment did not intend to comply. They were acquired by Lionsgate in 2003 and became a member of Lionsgate. , The copyright naturally goes to Lionsgate.
Roman was collecting information in New York two days ago, but Marvel's approach still shocked Roman, because almost a little famous superhero was sold by Marvel, which can be called frenzied. Fortunately, these people don't have the idea of film and television for superheroes, and Roman still has a chance.
The crew has been shooting for a week, and the set is very stable. When nothing happens, Roman will go around.
Several actors also performed very well, and everything went smoothly except that the union members were always bothering.
Roman went to New York again in the past few days and commissioned a law firm to help him investigate all the copyrights of Marvel's superheroes in order to prepare for the acquisition of copyrights.
After finishing all these things, Roman came down again. There was Rami watching on the set. He just had to go around, and Rami would call him if he had something to do. The company is also well organized under Schulman's management. After Schulman had dealt with some matters in the UK, he returned to Burbank with his wife Lina. However, they bought a house by themselves and no longer lived with Roman. After all, Shulman also had his own family.
The company still has more than 18 million working capital. It would be too wasteful not to develop it.
Roman took away 10 million U.S. dollars and invested it in the stock market. He entrusted a securities manager to help him purchase all of Apple's stock. Roman plans to hold it for a long time. Anyway, the future generations of Apple's stock prices are so high that there is no need to worry about it.
......
Time in the company flies quickly.
Deal with trivial things, read books, read newspapers, eat, and sleep.
Everything is proceeding smoothly, and the time has quietly arrived in March, and spring is almost over.
Los Angeles is the second largest financial center in the United States, second only to New York, and it is a seaside city on the west coast that has both metropolitan qualities and beautiful scenery. Here are the majestic Manhattan buildings, the prosperous Fifth Avenue, and the feasting Times Square. This is a paradise for the rich and a **** for the poor. Roman was enjoying afternoon tea at the SLS Hotel at this time. I heard that the afternoon tea here is said to be the most luxurious, so Roman came to see the evils of American capitalism.
While drinking a latte, Roman received a call from Lamy.
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