Legendary Hollywood Producer

As the large amount of publicity costs went down, online and offline dual publicity was added. The news that Kim Carey's new comedy movie "The Hangover" will be released is also known to more people.

Film production is a high-risk and high-reward industry, and even Roman must be careful about it.

In the conference room of Western European Pictures, Roman called a meeting before the last film was released.

"How did the copy of the movie go?" Roman asked.

The movie will be released tomorrow, and Roman doesn't want to hear some unexpected news.

It was Schulman who was in charge of this matter. He stood up and replied: "We have contacted the printing factory, and the first 2,300 copies have been sent to the major theaters to ensure that there will be no mistakes."

The 2,300 film copies cost more than US$4 million. In addition to the transportation costs and other miscellaneous expenses, the investment in distribution alone amounts to about US$6 million. The high risk of movies is evident.

In the first week, the number of screen openings reached around 2,300.

One is because the projects produced by Manhai Entertainment have not failed in recent years, and the cooperation between the two parties is very happy. After all, do the theaters also have to eat well? Only by showing movies that are loved by the audience can make more money, right? Second, because of the recent publicity about the movie, the effect is still very good, and the theater owners have also paid attention to this matter.

According to the issuance contract between Western European Films and the theater, they adopted a 9010 split account model, rather than another guaranteed release method.

The 9010 model mentioned by the former, as the name suggests, is that the fixed capital of the specific theater agreed before has been deducted for the film shown in the cinema (this capital is related to the scale of the theater itself, the number of seats, the screen, and the facilities). Multiplying the box office by 90%, this part is the box office profit shared by the issuer and the producer. Moreover, this ratio is reduced by 10% every two weeks, which means that when the film is released in the third week, the distribution and production division achievements have become 80%. In fact, the longer it is released, the better it will be for the theater. Of course, if the profit is not enough for the theater to continue to support, they will immediately withdraw it.

However, it's not that the movie's box office performance is poor. The theater can simply withdraw if it doesn't make much profit. Because the issuer usually also requires the theater to guarantee a number of weeks for the theater, usually about 4 to 5 weeks, during this period, the specified number of screens cannot be less than what percentage (specifically, it must be negotiated with the theater).

This is the reason why many bad movies with a sluggish box office have not been abandoned by the theaters for a long time.

But, even though there are contract provisions, there are policies at the top and countermeasures at the bottom.

The theaters are not honest people, they will directly arrange the number of screens for this kind of movies that do not make much profit to some theaters with poor facilities and poor locations, and all the scheduled screenings will be available. Arrange to 6 o'clock in the morning and 3 o'clock in the evening, these time periods with little traffic, to reduce losses as much as possible.

The latter model with a guarantee basis is that the box office of the movie harvested by the theater that day is directly multiplied by a guarantee coefficient (usually between 60% or 70%) without deducting the basic operating expenses of the theater. ), get the profit that should be shared between the issuer and the producer. After that, it is also necessary to cut 10% of the profits every two weeks and give it to the cinema.

The final choice depends on the issuer's opinion which is more profitable. Anyway, whichever way you can get better treatment, you choose which way, it's a simple choice.

Western European Films chose the previous one this time, although it is a test of manpower and energy to talk to each theater about its own theater rental fees and basic expenses (even maintenance fees and cleaning money will be included). Things, but who makes this more beneficial to them.

Hearing Shulman’s answer, Roman nodded, complimented him, and then asked him, “Although the preliminary copying work has been completed, we still need to pay attention to it. If the box office of the movie "The Hangover" is strong in the first week The theater chain will also give greater support. At that time, the number of screen openings will also increase. We need to prepare a copy of the movie in advance." After Roman said, he thought of something and immediately asked: " Does it take long to copy and ship?"

Shulman answered the question calmly on his face, “Printing and copying is not a troublesome thing. We have already cooperated with those printing factories, and it won’t take much time to make more copies.” There was a pause. After giving Roman time to think about it, he then added: "For transportation, we can cooperate with FedEx. This time, more than 2,300 copies can be shipped in place within a week. They played a big role."

After answering Roman’s question, Shulman asked: "How many copies do I need to prepare in advance?"

If the film performed very well when it was released, it would be feasible to increase the number of screen openings to more than 3,000, Roman thought in his heart.

However, since copying and shipping will not take much time, don't be too impatient.

That's it, Roman said to Shulman: "Prepare 300 copies of the movie first. When the movie box office sells, more copies are needed. Hurry up and get the right number."

Although Manhai Entertainment’s finances are still very healthy, it is not Roman’s character to waste something.

"I know, I will be ready."

"Oh, by the way, what happened to the film critics?" Roman thought of another question.

These years, film critics are still very influential in the audience's selection of films, and Roman will not ignore the help brought by this force.

This matter is in charge of Bob Rich, the deputy director of the marketing department.

Hearing Roman's question, he stood up from his position and reported: "Those very well-known film critics have not yet agreed, saying that after seeing the movie, they will look at the situation and write a column to express their views. As for those two, The third-line film critics are very talkative. After we contacted them and gave them a red envelope, they said that they would recommend viewers to watch on the newspapers they contributed to on the day of the movie’s release."

This is nothing to say, they also need to live, to speak good things to the movie, recommend something, and do it without any pressure. Maybe when they become first-line film critics and have more opportunities for publication, they will really consider whether this film is worthy of their own heart, and sing praises for it, but well, that's all in the future. Up.