Let You Build A Fuel-Efficient Car, You Build A Super Electric Car?
Chapter 34: The Chargeback Rate Exceeds 30%, And Kunlun Is At Stake? ?
"Boss, it's not good. According to the data from the marketing and sales department, a large number of car owners suddenly returned orders from Jade Bird..."
Chen Shuang hurriedly reported.
Li Ming who was sitting in the office was taken aback.
"What? Is there a model with strong product strength suddenly appearing at the same price?"
Li Ming couldn't help asking.
As the popularity of Jade Bird on the Internet decreases, orders will decrease slightly, which is also normal.
But suddenly there are a large number of chargebacks, which is unreasonable.
Could it be that the price of cars of the same class suddenly dropped sharply.
Or is it that "friends" suddenly released models with strong product strength to compete?
Logically speaking.
Jade Bird's product strength.
It is relatively invincible below 25w, who is so ruthless?
Li Ming was puzzled.
Chen Shuang bit her lips slightly and said:
"Boss, no, it's because the Chedi platform released a review video of our new car, in which there are many remarks aimed at and smearing us, and the rhythm of the electric car is deliberately compared with the gasoline car..."
Li Ming frowned: "Smear?"
He suddenly remembered.
The evaluations and impressions of car companies on the Internet, in addition to some well-known big Vs, also have a large part of the speech orientation, which comes from the car review platform.
earlier time.
The Internet was just developing.
Consumers don't understand cars, so some car reviewers and investors took the lead in establishing a car review platform and publishing information.
early days.
Many car critics are wild.
Not even culture.
But with the experience of driving more cars, I can also break something out.
Thus.
For blind consumers who want to buy a car, they have also established an understanding of different brands of cars.
The early "Car Home" and "Understanding Car Emperor" were all established in this way.
However, with the development of the economy.
Then it slowly changed.
Major car companies recharge their platforms for sales.
In addition, these car critics have no principles and morals.
Just top up.
This group of people can tell you that they are black.
Cows and horses can blow you into Tyrannosaurus rex.
developed to the present.
It has evolved to the fact that if you release a new car, if you don’t recharge me, I will hack you.
It's not okay to be black and white.
Then come in secret.
Use the evaluation as an excuse to beat the manufacturer.
It has become a dark force in the automotive industry.
Li Ming hated this phenomenon from the bottom of his heart.
as a car company.
Build the car well.
Speak with product power.
Sales will naturally go up.
Many people will feel that.
The recharge platform of car companies is a marketing behavior, and it does not affect consumers, it is nothing more than a look.
But think so.
That would be dead wrong.
Before selling a car, the car company will calculate all the costs of the new car before determining the selling price.
so.
The marketing cost of this large amount of recharge is naturally included in it.
originally.
You can buy this car for only 200,000.
But car companies love top-up marketing.
After the aggressive marketing, this cost will naturally be grafted on to consumers.
at last.
Every consumer is paying for these meaningless marketing costs.
Lie down and lose! !
some imported cars.
The configuration and product strength are similar to those made in China.
As a result, including marketing expenses and import taxes, the price has increased by more than 100,000 yuan.
...
"Let me see how it is evaluated in the video."
Li Ming said.
When Kunlun released the Blue Bird, it never recharged anyone.
Wait until the car show is over.
Orders have already begun to explode.
Naturally, there is no need to find anyone to brag about.
This kind of pointless behavior.
For such an excellent car as Jade Bird, it is not necessary at all!
But did not expect.
Just because he didn't pay the "protection fee", these platforms were hacked to him.
This thing is a little too much.
Click on the video.
Li Ming started from the comments at the beginning.
The frown became tighter and tighter.
Wait until the video ends.
The screen freezes at the scene of the battery exploding.
Li Ming's face was already a little angry.
Close the page with a snap.
"Boss, these people are so worthless... They are talking nonsense, how could we in Kunlun ignore the safety of consumers!!"
Chen Shuang gasped.
Although she has seen it once.
But still getting more and more angry.
The safety design and testing are all done by Li Ming himself.
Even in order to enhance the torsional rigidity of the body.
The entire chassis and frame of Jade Bird are made of high-strength aluminum alloy.
The torsional rigidity of Jade Bird's vehicle has even reached "34,000N·m/deg"! !
This data has already surpassed many 300,000 or so cars.
For some mainstream luxury cars, the torsional stiffness of the whole vehicle is between 20,000 and 30,000.
Not to mention the common "energy-absorbing design" of Japanese cars, the torsional rigidity only reaches 17,800.
If there is a collision with the blue bird, it is self-evident who is in danger.
Li Ming looked at the online comments with a frown.
Because of the rhythm of this video.
Already available on all major platforms.
Now not only under the video, but also on various forums and Weibo.
They are all discussing the various "disadvantages" of trams.
What "the tram has no soul", "battery is not good in winter", "what to do if the battery crashes and explodes"...
All kinds of remarks, mixed with many sunspots, were attacking their Kunlun tram unscrupulously.
"How many consumers have applied for a chargeback... Forget it, it's not easy to count, let the marketing department report the current chargeback rate."
Li Ming continued.
Follow his instructions.
The marketing department quickly counted the order data and quickly got an approximate number.
"Report to the boss, the chargeback rate for new cars has exceeded 30%..."
get the data.
Li Ming's complexion became a little ugly.
Thirty percent.
It shows that out of ten prospective car owners, three have returned orders.
Among the remaining prospective car owners, there may be two or three people who are vacillating.
"Boss, the tempo is so big this time. Apart from the car review platform, there seem to be some other manufacturers who are in the mix. If we don't fight back, I'm afraid the order will be affected..."
Chen Shuang said anxiously.
Even she could see it, Li Ming naturally noticed it at a glance.
Video can suddenly explode on all major platforms.
Definitely more than one pusher.
The sales of Jade Bird have moved the interests of many people.
"Don't worry, they want to provoke the confrontation between consumers and trams and create anxiety. Even if we clarify now, it won't have much effect..."
Li Ming said.
Chen Shuang was taken aback, "Ah? Then boss, what are you going to do?"
Li Ming was slightly silent, but sneered straight up! !
"Conflicts come from the masses, so we have to get rid of them. Since these unscrupulous brands and manufacturers have fired at our trams in Kunlun, don't blame me for being rude to oil trucks."
originally.
He wants to live in peace with these manufacturers.
Make a good car and speak with product power and sales.
Is that bad?
Did not expect now.
Some people deliberately provoke conflicts and make troubles.
Don't be a bad person who incites the masses.
In this case.
He didn't want to bear it any longer.
I think back then he was known as the "Nine-Duan Land Key Immortal" on the Internet! !
It's time for the world to feel the fear of being dominated by "Key Fairy"! ! !
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