Let You Design The Software: Do You Directly Create Douyin?

Weixin was discussed within the Penguin Group and was preparing to launch the voice chat function as well.

Weixin is currently being promoted on Douyin to middle-aged and elderly users.

After Douyin has developed for such a long time, the current range of user groups has become extremely exaggerated, and there is no fixed age group.

Many middle-aged people who know how to use smartphones are active users of Douyin.

so.

Douyin is very suitable to be used as the first publicity platform for Weixin.

Wang Mo also knew very well that it would be quite difficult for Weixin to confront Koukou head-on at the first opportunity.

After all, as a communication software, the most important thing is the number of users. Even if someone downloads Weixin, but there is no one else around to use it, Weixin will not remain in that person's phone.

so.

Wang Mo still plans to accumulate the number of users first.

Because Weixin and Koukou are very different, as long as the number of "237" users starts to increase, there will basically be no loss.

It is not time to increase the number of young users.

And after Weixin was launched.

Because of Wang Mo's previous speech, Weixin has indeed received a lot of attention in a short period of time, and the number of downloads has also continued to increase.

But among the users who downloaded Weixin.

Most of them are because of Wang Mo’s previous speech, so I want to see what’s special about Weixin.

So after the popularity subsided in the first few days, Weixin's downloads have entered a stage of slower growth.

The average number of new users per day is only a few hundred thousand.

This number is already a pretty good result for a chat software that dares to challenge QQ.

After all, smartphone users who know how to use chat software basically use QQ and will not download an additional chat software.

From this aspect, it actually seems a bit strange that Weixin’s downloads are increasing by hundreds of thousands every day.

The outside world doesn't even know where these user numbers come from.

Only the inside of the Junzi Group knows this.

These increased user groups are basically middle-aged and elderly smartphone users that Kuukou cannot accommodate.

but.

In order to avoid being detained as soon as possible, he discovered the direction of his announcement.

Weixin's promotion in the middle-aged and elderly market is done very carefully.

In addition to advertising on Douyin and local promotion in second- and third-tier cities, there is almost no presence in any other channels.

Such a move.

Although it prevented Penguin Group from discovering Weixin's intentions at the first time, user growth was also relatively slow.

But the good thing is.

A big difference between chat software and game software is that users of chat software rarely uninstall it suddenly after registering an account.

But mobile games are different.

Many times, perhaps just one or two losses will cause users to uninstall the game directly.

The user retention of communication software is almost the highest among all types of software.

And with the official launch of Weixin.

After the hustle and bustle of the past few days, everything has returned to calm.

When it was discovered that Wei Xin did not seem to be able to cause a huge sensation, a lot of extra attention was directed away.

Most of the young users who were watching did not consider downloading Weixin.

After all, the current Weixin still has too few functions.

There are not many features that can attract young users.

Originally, after calming down, Wei Xin should not attract too much attention in a short period of time.

But the strange thing is.

A week after the launch of Weixin.

A hot search related to Weixin suddenly appeared on the meager hot search list.

This hot search only contains a few simple words.

"Is Weixin a little overestimating his abilities?"

This hot search is obviously a black hot search bought by Penguin Group for Weixin.

The hot searches are basically about Weixin’s inability to compare with Koukou.

Basically, few of the comments below are optimistic about Weixin.

"I also downloaded this software and gave it a try. Although it is indeed easier to use and simpler, the key is that no one else around me uses it, and it doesn't make sense for me to use it alone.

"This is the difficulty of making new chat software. If the user base is not large, then the software will be useless no matter how good it is."

"However, voice chat and mobile phone number registration are quite convenient. Although no one around me uses it, my mother and father have all downloaded Weixin.

"This time, I'm afraid the Junzi Group will really suffer."

"If there are any new features that haven't been launched yet, don't hide them."

Among the countless comments, even the official blog of KouKou weighed in.

"The voice chat function of your software is indeed very good. It reminds us that we will launch the voice function soon."

As soon as this comment appeared, it instantly became the comment with the highest number of likes.

Many users ridiculed it below...

"It's indeed the Penguin Group. I saw you right."

"Is it so fast? This time Weixin has only been on the shelves for a week, and you have already started drafting it?"

“Weixin’s two biggest advantages over Koukou now are that it’s easy to register, and the other is voice chat. When Koukou launches voice chat, I’m afraid Weixin will really be in danger.

“When Junzi Group decided to challenge Koukou, it was already destined that this software would not be able to develop stably.

Although many people are scolding Penguin for being shameless, they are still not optimistic about Wei Xin's future.

Under various restrictions, it is almost difficult for Weixin to develop into a large-scale chat software.

Even this time.

Many users already feel that the final outcome of Weixin should be the same as YY Chat, which had previously challenged Koukou, becoming a niche software.

but.

After this hot search appeared, many users suddenly discovered it.

It seems that Weixin did not make any large-scale announcements during the week after its launch.

Except for the occasional hot search, it seems that Weixin has not been announced through any other channels.

And this point was naturally noticed by Penguin.

If it were other software, Penguin might be wary now and try to find out why the Junzi Group did not publicize Weixin on a large scale.

But the point is.

After all, this is a chat software similar to QQ.

In the eyes of Penguin Group, this software will never threaten the status of QQ.

so.

Even 3.0 had doubts about this issue, but the entire Penguin Group did not take it seriously.

And as time passes again.

Time quickly came to a week later.

This time is just half a month after Weiwei was officially launched on the shelves.

on this day.

KouKou has launched an update that adds a voice chat function to the mobile version of KouKou.

Although this function is still relatively immature and has many bugs, it does not even have the voice-to-text function of Weixin.

But when this feature appeared, many people felt that Weixin really had no advantages.

And at this time.

Within the Junzi Group.

After discovering that QQ also launched voice chat.

The first major update of Weixin is coming soon.

Update this time.

It will greatly increase Weixin’s social attributes. .