Let You Design The Software: Do You Directly Create Douyin?

Weikan’s access to big data information did not affect Wang Mo’s layout of Douyin.

He knows it very well.

I am afraid that within a few days, Weikan will be able to detect the gap between the two big data internally.

In this world where technological capabilities are several levels lower than in previous generations, no one can create other big data comparable to Douyin’s big data.

In fact.

Weikan big data is indeed many levels different from Douyin big data.

In the previous Weikan, all video and advertisement recommendations were completely random.

Now that big data is connected, the situation is only a little better.

Although female users will not see too much content that men are interested in, the specific segmentation is still not enough.

for example.

A female user who has just graduated from high school will not be able to view razor ads, but she will be able to view maternal and child information, which is still content that she is not interested in.

If you are on Douyin.

So what this prospective college student who just graduated will see will be videos about how to relax during the summer vacation of the senior year of high school, what is in college, and what to prepare for military training.

The gap between the two is not huge.

but.

Although the current Weikan still has many problems, this basic big data has slowly stabilized its foothold and stopped the decline in user numbers.

After reducing the unit price of advertising, this basic big data promotion still attracted many merchants.

It can be said.

After the battle between the two softwares in the past few months, both Weikan and Douyin have entered a smooth transition period again.

at the same time.

Because of Penguin’s crazy promotion of Weikan.

Weikaan’s user base is still ahead of Douyin’s for the time being.

Both parties are waiting for the next stage to begin.

Now that both softwares have stabilized, the next step is to make the two softwares really come out of the circle.

And this cannot be achieved simply by advertising on the Internet.

It requires a huge impact of traffic and huge discussion to truly break out of the circle.

And there is a very simple way to do this.

That is to bet on variety shows for sponsorship!

And Wang Mo also remembers it very clearly.

In the previous life of Douyin, after it was initially known to young people through various cross-dressing and dancing videos, the next thing it did was to successfully sponsor a top hit variety show.

After sponsoring this variety show.

In the previous life, the daily activity of Douyin directly increased to tens of millions!

.

One month later.

Outside the gate of the company that has been renamed Junzi Group.

Zhang Fan walked towards Wang Mo's office with a stack of documents.

As soon as he walked to the door, he saw a familiar figure on TV in Wang Mo's office.

"Mr. Wang, thank you so much for this investment. Without your investment, I'm afraid I would have to sell my house to make this movie."

"Don't worry, I'm very confident in this movie and it will definitely make you money."

The person speaking in Wang Mo's office at this time was Wu Jin, who was preparing to start filming Wolf Warrior 2.

After a few more polite words, Wu Jin turned around and left Wang Mo's office.

"Boss, have you invested in a movie?" Zhang Fan walked into the office.

And Wang Mo also nodded.

"Pitched some."

Wang Mo said a number.

Hearing this number, Zhang Fan was stunned.

Because the funds Wang Mo invested in this film are almost 80% of their current company's available assets.

"Boss, are you serious?"

"If the movie doesn't do well at the box office, you will suffer a huge loss."

Wang Mo smiled.

"I trust my own vision."

"are you looking for me?"

Zhang Fan nodded.

"I just got the news that in the coming summer, Weikan is going to be the exclusive sponsor of an S-level variety show. I am a big singer."

"Boss, you should know what S-level variety shows represent. Before each variety show is broadcast, the market will make preliminary evaluations based on these variety shows."

"S-level variety shows are the best among them, and they have the potential to become an absolute hit. Every S-level variety show means that there is no opponent at all when this variety show is launched."

“This kind of exclusive naming will bring huge traffic benefits to merchants.”

"I speculate that I Am a Big Singer, an S-level variety show, can at least double the number of Weikan users."

"I think we on Douyin can't sit still and wait, so I went to collect some information about variety shows that will be launched next."

While talking.

Zhang Fan put the information about different variety shows in front of Wang Mo.

"Because we don't have enough assets to sponsor S-level variety shows, I chose some A-level variety shows."

"But many A-level variety shows seem to have secretly contacted Penguin and directly refused our sponsorship."

"This is part of what's left."

When he said this, Zhang Fan looked a little angry.

Because Weikan belongs to Penguin, they will naturally not consider Penguin Video’s variety shows.

But he didn't expect that the other two A-level variety shows on video software were unwilling to contact Douyin. This was obviously because they had some weird deal with Penguin secretly.

"But there is a problem. Boss, you have just invested most of the funds in the movie, and the company's funds are no longer enough."

"So to invest in these A-level variety shows, we may have to expand the access ports for advertising again, otherwise we won't have enough money."

"Furthermore, the cost of exclusive sponsorship for an A-level variety show is exaggerated. We should only be able to buy the second sponsorship spot."

Zhang Fan said.

But listening to Zhang Fan's words, Wang Mo made no move to flip through these variety show files.

he laughed.

"About sponsoring variety shows, I have indeed thought of this for a long time."

"And we have signed an exclusive naming contract with a variety show."

Wang Mo slowly took out a document from the cabinet behind him and handed it to Zhang Fan.

This variety show was a key node in the rise of Douyin in the previous life.

And this variety show.

It can be said that it was the first music genre in the Yan Kingdom in the previous life, and it was also one of the few truly super popular variety shows.

No one would have expected the impact of this variety show before it aired, but after it aired, no one did not know the name of this variety show.

And a few sentences circulated in this variety show have become popular all over the Internet.

More importantly.

Because no one noticed the potential of this variety show before it was aired, it was only rated as a B-level variety show.

I only spent a very small amount of money to obtain the exclusive naming rights for the entire season!

And Zhang Fan took the document from Wang Mo.

I hurriedly opened the variety show file in front of me, which was exclusively titled by Douyin.

On the first page of the document, the name of this variety show appeared directly.

“Yanguo has hip-hop!”