Let You Design The Software: Do You Directly Create Douyin?

In a residential area of ​​Shu City.

Xiao Zhou sat in front of the sofa early today and prepared to watch I Am a Big Singer, which he had been looking forward to.

He is a fan of every season of Big Singer, so he has always loved this show.

As the hour approaches eight o'clock in the evening.

I'm a big singer and it starts on time on the TV station.

Along with the program logo and transition, the host appeared on the screen.

"Welcome to this season of I'm a Big Singer. This show is exclusively sponsored by Weikan short video. Watch the video on Weikan. Everything you want to see is here."

"Today's first singer program, we welcomed seven singers..."

As the show started to play, singers one after another began to perform on the stage, and there was always a download link from Weikan in the lower right corner of the screen.

An hour later.

The program is halfway through and has entered a two-minute commercial break.

After seeing the advertisement, Xiao Zhou stretched out his waist and took a drink of water, then picked up the remote control panel and pressed it casually.

Although he likes big singers very much, he doesn't like waiting for advertisements.

Just as he pressed the remote control panel casually, the programs on the screen were constantly changing.

At this moment, Xiao Zhou didn't know which program he had pressed, and suddenly heard a sentence.

"I eat hot pot and you eat the hot pot base."

Xiao Zhou was stunned for a moment after hearing these words.

"What the hell? What is this?"

"Why do I have to eat hot pot base?"

Xiao Zhou put down the remote control panel and wanted to see what he just heard.

As soon as he looked at it, all his attention was attracted by the program on the screen.

He had never been exposed to this kind of program before, and he had never heard of hip-hop.

So almost instantly, his attention was attracted by this novel TV program.

I even forgot to look back at I Am a Big Singer.

After all, he is also a college student and can easily accept new things.

And when he saw it.

I just watched it for more than an hour and reached the end of this issue.

The format of this show is different from all previous shows in Yanguo.

Just as the first episode of Hip Hop was about to finish, he received a call.

"Xiao Zhou, you lost. Zi Qi, the great singer, was not the first in the first round."

"Really? I didn't watch The Big Singer."

Hearing these words, the person on the other end of the phone was stunned for a moment.

"Aren't you a fan of big singers and have been looking forward to this variety show? Why did you stop watching it when it aired?"

"I found a more interesting variety show. This variety show is so fun. Have you heard of hip-hop?"

"There is actually a variety show that can make you, a big singer fan, stop watching the singer. Come on, tell me the name of this variety show. I want to see if this variety show has this magic power."

And after hanging up the phone.

Xiao Zhou was still recalling some lyrics from the audition, but because the audition broadcast was incomplete and each contestant's song was edited, he wanted to see the complete version.

And just then.

The hip-hop deejay's voice boomed across the screen.

“This program is exclusively titled and broadcast by Douyin, and each contestant’s complete audition video will be broadcast exclusively on Douyin.”

Listen to this.

Xiao Zhou took out his mobile phone and searched for Douyin to start downloading.

.

"It's the foggy city."

"Can you freestyle?"

"skysky."

In a dormitory of a university in Shanghai, strange demonic sounds always come from the upper bunk.

"I said, Third Brother, what have you been talking about over there?"

"Yo yo, skysky."

"Second brother, don't worry about third child. He seems to be watching some variety show called "Hip-Hop". He is obsessed with it."

"Is this show so interesting? I'll go and watch it tomorrow too."

.

On this day, the two programs were launched on different TV stations and video platforms at the same time, less than half an hour apart.

Employees inside Douyin and Wekan are paying close attention to the ratings and playback volume of the two programs in real time.

Inside.

Only Wang Mo seemed to be aloof from the incident and didn't care at all about the ratings of hip-hop and big singers.

Because he knows it very well.

Hip Hop is not a show that became a hit from the first episode.

It relied on the various magical lyrics in it. After two or three episodes, it slowly became a hit on the entire Internet and became a super hit variety show.

Among young people, the influence of hip-hop is completely unmatched by big singers.

The ratings of the two programs on the first day after they were aired were indeed quite different.

The ratings of major singers exceeded 3, while the ratings of hip-hop were only 0.5.

Seeing this situation, everyone inside Weikan cheered. In their opinion, after these two programs are played, Weikan’s user base will completely surpass Douyin.

The influence of big singers was indeed reflected the next day. Two hot searches related to big singers directly ranked fourth and fifth on the meager hot searches.

But what no one expected was.

Just two days later.

A hot search for Yan Guo's hip-hop directly detonated the entire Internet, reaching the top of the hot search list.