Let You Design The Software: Do You Directly Create Douyin?

Douyin chose to release update instructions at this time.

It was obviously aimed at fighting sharks.

If you plan to copy my live broadcast pk, then I will launch new features immediately.

And this function.

Another type of live broadcast that has never appeared before.

So after Douyin posted this meager comment.

Soon a hot search hit the top three.

This hot search only contains a simple sentence.

“Dousha and Douyin are on!”

The content of this hot search is that while Dousha has just announced that it will launch a live broadcast of PK in the evening, Douyin will also launch a new live broadcast function at the same time.

Below this hot search is a group of users who are joining in the fun.

“Interesting, has Dousha finally realized the threat of Douyin and is going to fight back?”

"But Dousha is indeed a bit shameless. The Douyin Live PK has just been launched a few days ago, and Dousha has already copied it."

“Douyin’s live streaming of goods seems to be essentially advertising.”

"Isn't it a very common thing to do live broadcast advertising? What does the live broadcast specially launched by Douyin mean to carry goods? Is there any difference?"

"Although I like Douyin Live Broadcast very much, I am not very optimistic about this function. How can an advertiser do anything?"

Under this hot search.

People with similar good deeds have @Douyin and Dousha.

However, Douyin has not made any response to the upcoming product delivery function.

On the contrary, the official blog of Dousha Live responded to users while not forgetting to belittle this so-called live broadcast.

"Users, please rest assured that the duration of advertisements by our Dousha anchors will never exceed one-tenth of the normal live broadcast duration, only occasional clips of a few minutes."

"The so-called live streaming of goods by other live streaming platforms is just a disguised way of saying live advertising."

After this Weibo post on Douyin was posted.

Almost all users believe that this so-called live streaming is just a form of live advertising.

Even Dousha internally did not pay attention to this so-called live broadcast.

To know.

A few days ago, Doushake was severely kicked by Douyin's PK, but even so, they still did not pay attention to live streaming and selling goods, which shows that this new feature of Douyin is indeed not optimistic.

And at this time.

Within the Junzi Group shortly after issuing a meager amount.

Zhang Fan is in final discussions with some anchors who are about to start live streaming.

These first batch of live streamers are all contracted anchors with Douyin.

There are several live broadcast locations, even within the Junzi Group.

Now, after such a long period of development, Wang Mo's company has directly rented two floors of this building, which has an extremely spacious space.

At this time, Wang Mo was also in a certain room looking at the anchor who was preparing the goods in front of him.

Regarding live streaming to bring goods, Wang Mo knows very well that the potential of this type of live streaming is also quite exaggerated.

we can even say.

The potential of live streaming far exceeds their previously updated live streaming PK.

In the previous life, Taobao's live broadcast sales directly set a terrifying record of more than 10 billion sales in a single game!

In this world, although there is Taobao, Taobao has never launched any live broadcast or product delivery functions.

So Wang Mo is not worried about any competition.

The most important thing is.

Live streaming is completely different from advertising in the ordinary sense. Douyin will take a commission from items sold in Douyin’s live streaming room.

The commission ratio is ten percent.

Calculated based on Taobao’s sales record of 10 billion in the previous life, Douyin can directly take a cut of 1 billion!

This can directly bring huge benefits to Douyin.

And because the function of carrying goods is to be launched, Douyin has naturally connected to the little yellow car.

The goods on hand can be purchased directly from the yellow cart.

After the launch of live broadcast with goods, Douyin live broadcast can be regarded as a truly complete entity.

"Boss is almost done, these live broadcast rooms with goods can be opened in half a minute."

After taking a look at the time, Zhang Fan came to Wang Mo's side.

The anchors carrying goods not far from them were also ready.

"But boss."

"I always thought that the live broadcast you mentioned was advertising, but I didn't expect that this so-called live broadcast actually involves selling goods throughout the live broadcast."

"That is to say."

"In these two hours, all the anchors carrying goods are advertising."

"Does anyone really watch a one- or two-hour commercial?"

There was unstoppable worry in Zhang Fan's eyes.

In ordinary live broadcast rooms, when the anchor advertises something, the number of users will generally decrease, so the anchor will only advertise to the sponsor for a few minutes at most.

But in the current situation.

The entire live broadcast with goods was filled with advertisements.

That's why Zhang Fan was a little worried about this situation.

Faced with Zhang Fan's inquiry, Wang Mo smiled.

"Most anchors are indeed not suitable for live broadcasts to bring goods, and it really makes no sense to let them advertise for a long time."

"But there are a group of anchors who are born to live-stream and bring goods. The live-streaming in their hands is much more interesting than normal live-streaming."

Wang Mo was looking at the anchor not far away.

He has memories of his past life and knows very well who the top first-line anchors are.

So when Douyin Live was first launched, he found these top anchors to sign exclusive contracts.

And before the product-carrying function is launched, they have been given product-carrying training so that they can more quickly integrate into their popular characters.

certainly.

Wang Mo did not sign contracts with some anchors who had committed illegal acts in their previous lives. The ones he signed were all legal citizens.

Listening to Wang Mo's words, Zhang Fangang wanted to ask a few more questions.

He was interrupted by the clock chiming eight o'clock.

at this point.

Dousha Live PK function and Douyin Live Delivery function are launched at the same time!