Let You Design The Software: Do You Directly Create Douyin?

The night before the end of the "Xixi Knife" event.

Inside the Junzi Group.

"Fifty million."

"The number of users has exceeded 50 million."

"I didn't expect this Xixi knife-cutting activity to be so popular."

On the first floor of the group building responsible for Pin Xixi, Zhang Fan's excited voice couldn't help but keep ringing.

What was on the screen in front of him was the various data of Pin Xixi at the moment.

No one expected it.

Under Wang Mo's operation, Pinxixi's user base was able to reach the terrifying figure of 50 million in two months.

To know.

The current number of users of Douyin is only 70 million.

In just two months, the number of Pinxixi users has almost caught up with Douyin.

Listening to Zhang Fan's voice, Wang Mo also smiled.

"That's the power of money."

“When Penguin went all out to promote Weikan, it was able to reach 30 million users in a few days.”

Wang Mo looked at the data on the screen.

"But I didn't expect it."

"This kind of diffuse promotion can have such a big influence in such a short period of time."

"This is really in line with the old saying, once it is passed down, it will be passed down a hundred."

After Wang Mo finished speaking.

Qin Haisheng's voice also came to mind.

He is now the person in charge of Pin Xixi department.

"But two months after Pinxixi was launched, we have been losing money."

"In this one-month campaign, we even directly gave away one billion in cash."

“I’m worried that after this event ends, our user numbers will plummet like crazy.”

"It's just like the original Penguin Weikan video."

"Users who download software because of benefits will leave after the benefits disappear."

After Qin Haisheng finished speaking, Zhang Fan patted him on the shoulder.

"Have you not noticed the discussion about Pin Xixi on the Internet in the past two days?"

“These discussions have been almost entirely positive.”

"This has never happened before."

"Our Pinxixi brand has a high reputation in the hearts of users, and it is not easy for our users to plummet."

"After all, this time, we really spent real money to send red envelopes to users, and we gave out red envelopes as promised."

Just when Zhang Fan wanted to continue saying something.

Wang Mo on the side had slowly interrupted him.

"Actually, Hai Sheng is right."

"After this red envelope event has passed, our number of users will definitely drop."

"After all, there are really many people who download Pinxixi just to receive red envelopes."

"When the event is over, no matter how good Pin Xixi's reputation is, we won't be able to retain these people."

"so."

Wang Mo took a deep breath and paused.

"What we should do next is to minimize the number of users who fall."

"We can't completely prevent it, we can only reduce it."

Wang Mo's eyes stayed on the screen, and the red envelope-cutting event with a countdown of more than ten hours had entered.

And listening to Wang Mo's words, Zhang Fan was also a little worried.

"Then what should we do?"

"Is it possible that Pin Xixi will be like Wei Kan before?"

Listening to these words, Wang Mo and Qin Haisheng laughed at the same time.

"You are too underestimating our Pin Xixi. Now Pin Xixi's reputation is still very useful. It is not to the extent of looking down upon."

Wang Mo paused.

"We cannot retain some users who never shop, but some users who know how to shop online will consider whether to uninstall after the event."

"For these users, whether a shopping software is good or not has a very critical factor."

"And this factor happens to be something Pin Xixi doesn't have now."

"What factors." Zhang Fan scratched his head.

"Item quantity and content."

Wang Mo didn't speak, but Qin Haisheng on the side had already answered.

“Now Pinxixi’s product quantity is far from being comparable to Taobao.”

"And most importantly."

"Pinxixi's digital and technology products, as well as various high-end beauty products, etc., are extremely scarce."

"Previous market research has shown that first- and second-tier cities and young users like to buy this type of things most on shopping apps."

"Although our previous target was to sink the market, it is understandable that there are not many of these things."

"but now."

Qin Haisheng paused.

"Because of the increase in many young users and users in first- and second-tier cities."

"So the emergence of these products is necessary."

"We not only need to increase the products that these young users like, but also give them enough attractions to make them accustomed to buying these things on Pinxixi instead of Taobao."

Listen to the words of the two people.

Zhang Fan also scratched his head and began to think, because he heard something wrong from the words of the two people.

"The more I listen, the more I feel."

"It seems that you have anticipated this situation and are prepared for it?"

Zhang Fan looked at the two of them.

"Tell the truth, do you already have a plan to reduce user churn?"

"And it's ready to be launched in these two days."

After Zhang Fan finished speaking, Wang Mo and Qin Haisheng also looked at each other with a smile.

Then both of them nodded.

And Wang Mo also spoke slowly.

"This plan is called."

"Ten billions of subsidies."