Let You Design The Software: Do You Directly Create Douyin?

In a dormitory of a university in Shanghai.

The third child was still lying on the bed sideways scrolling through Douyin as usual.

Originally, the videos recommended to him by Douyin were all content that interested him.

But today.

Not long after he started browsing Douyin, a new video was pushed to his homepage.

The title of this video is only a few words.

Do you know Singles' Day?

The content of the video is various promotions for Double Eleven Singles’ Day.

"November 11th is the date with the largest number of singles representing singles every year, so many people regard this day as Singles' Day."

"There are many Valentine's Days every year, and people always want to celebrate the holiday with the people they love, but there has never been a holiday that celebrates a person's life, as if being single is not worth celebrating."

"How about starting this year and make Singles' Day a holiday to celebrate singles."

While the video content copy continues to play, the background music is still a single love song, making it easy for people to be attracted to this video.

At the end of the video, there is this sentence.

"If you are not single this Singles' Day, just spend it by yourself."

"A person can also be happy."

After a while, the video finished playing.

The third child couldn't help but clicked his tongue and thought for a while, it seemed that there really wasn't any festival to celebrate being single every year.

There are festivals for relatives, and even more festivals for lovers, but there is no festival that one can celebrate alone.

Think of this.

The third child stuck his head out from the bed and looked down.

"Boss, do you know that Singles' Day is held on November 11th every year?"

. . .

at the same time.

Except for the third child.

In the past two days, countless people have seen videos about Singles’ Day on Douyin.

The copywriting of these videos are all different, but they basically promote Singles’ Day from all aspects.

Moreover, many major anchors who have signed contracts with Douyin have also mentioned Singles’ Day in their live broadcast rooms and videos, and invited fans to celebrate together.

Because of how popular Douyin is among young people now.

Therefore, the three words "Singles' Day" quickly became popular among young people.

The special time of Double Eleven is also deepening in the memory of many people, and it is bound to Singles' Day.

And as time continues to pass.

Just a few days later.

Many young people already know about the existence of Singles' Day, especially students in major universities.

And on the last day of October.

Hot searches related to Singles’ Day also shot up to the top of the meager hot searches.

The title of this hot search only has a few simple words.

"Double Eleven Singles' Day!"

This hot search is also a promotion for Double Eleven Singles’ Day.

at the same time.

Because Singles' Day has indeed touched the hearts of many single young people, the number of comments on this hot search has exceeded hundreds of thousands in a short period of time.

These comments are basically about people deciding to celebrate Singles’ Day.

"That's so thoughtful. Who suggested this Singles' Day? It hit my mark."

"It's really time to have a holiday just for yourself."

“The festival seems to have come out of Douyin in the first place.”

"It also has to be Douyin, which is to understand us young people."

"The whole world exudes the sour smell of love, but I am the only one who maintains the fragrance of being single."

“I watch all kinds of Valentine’s Days in Moments every day, and this year there is finally a holiday for singles.”

This trending search, which has been followed by many young people, has undoubtedly added fuel to the popularity of Singles’ Day on Double Eleven.

The reason why Douyin wants to vigorously promote Double Eleven is not for Douyin itself, but because of Pinxixi.

Because Wang Mo’s next plan for Pin Xixi is the Double Eleven Shopping Festival!

To know.

In this world, there is no such thing as an online shopping festival.

Only Eagle Sauce Country has an offline Black Friday shopping festival.

Although Taobao in this world has been developing in Yanguo for so many years, it has no idea of ​​launching a shopping festival.

That’s why Wang Mo plans to directly intercept Hu and prepare to launch the Double Eleven Shopping Festival event before Taobao realizes the potential of the shopping festival.

Wang Mo knows it very well.

How exaggerated was the potential of the Double Eleven Singles’ Day in the previous life, that is, the Double Eleven Shopping Festival.

After the first Double Eleven Shopping Festival in the current world was launched, it immediately detonated the entire network, with transaction volume dozens of times higher than usual.

Since then, the sales volume of each shopping festival has continued to soar. In just a few years, the single-day sales volume of the Double Eleven Shopping Festival has exceeded 100 billion.

At its most exaggerated.

In the previous life, the total Double Eleven transaction volume of Taobao, JD.com and other shopping platforms even exceeded one trillion!

This is enough to explain.

How exaggerated is the potential of the Double Eleven Shopping Festival?

And now.

With the huge help of Douyin, Wang Mo believes that the transaction volume of the world’s first Double Eleven Shopping Festival will shock everyone.

But now.

Wang Mo is still promoting Double Eleven Singles’ Day and has not labeled it as a shopping festival.

After all, there are still more than ten days until Double Eleven.

Such a move also resulted in no one being able to see what Wang Mo was thinking.

Taobao insiders are naturally aware of the two-day popular Singles' Day, and also know that Double Eleven has been a hot search topic.

But they didn't think this Singles' Day had anything to do with Pin Xixi, so they didn't take it seriously at all.

In their view.

No matter how hard it is, a festival cannot be related to online shopping.

Even Lao Ma didn't realize what Wang Mo wanted to do this time.

Now Taobao is thinking internally.

Or how to get the lost users back from Pin Xixi.