Let You Design The Software: Do You Directly Create Douyin?

Inside the Junzi Group.

Within the King's Department.

"It made me laugh. Originally, I was still thinking about how to break through Penguin's blockade and promote King on other Internet platforms. But as soon as the Wei Daxian incident came out, I didn't have to do anything."

Looking at the news about Wei Daxian on his mobile phone, Zhang Fan almost laughed out loud.

It has been two days since Wei Daxian's accident.

But the heat of the matter has not dissipated.

King is able to attract millions of new registered users every day.

And many of these registered users have never played any mobile games.

So this time.

It can be said that the king has completely made money by lying down.

And listening to Zhang Fan's laughter, Tian couldn't help but murmur.

"Even I didn't expect that the king's first appearance would come so quickly and be so exaggerated."

"I told you so."

"Excellent works will not be buried."

"Before, I planned to let the King develop slowly and continue to absorb the player base."

"But I didn't expect that I couldn't keep a low profile at all."

The two of them are now in Zhou Qiang's office in the King's Department.

Zhou Qiang also spoke.

"But I really didn't expect that our king would be so attractive to players."

"In the past two days, more than 80% of the users who downloaded King of Kings due to the Wei Daxian incident have stayed on King of Kings, and they all maintain an average of more than one hour of game time per day."

Compared with Zhang Fan and his two people’s focus on registration volume.

Zhou Qiang himself is much more pragmatic. He is concerned about whether these new users can stay in King.

Although the number of registered users of King was previously large, most of them have become daily active players of King.

But after all, the number of previous players was only a small number and could not represent a truly tens of millions of user groups.

but.

After these two days.

Zhou Qiang finally breathed a sigh of relief.

The player retention rate was much higher than he imagined.

In his opinion, if the King really wants to surpass Dota Mobile, two factors must exist.

That is to attract a large number of users to download and maintain a high retention rate.

And now.

King of Kings has just been in open beta for less than ten days, and it has already accomplished both of these things almost at the same time.

before this.

Zhou Qiang also has concerns about whether the King can surpass the Dota.

but now.

He is probably the only person other than Wang Mo who has the last confidence in the King.

And listening to 16 Zhou Qiang's words, Wang Mo also took a deep breath.

"Okay, since heaven has sent such a gift, we have to accept it."

"Next, we will increase our efforts in advertising for Kings, even though Penguin has blocked us in the game section of major Internet platforms.

“But we can put ads in other sections where there are many young people.”

Listening to Wang Mo's words, Zhou Qiang was a little worried.

"Mr. Wang, a game does not place ads in the game section, but places ads in other places. Is this effective?"

"This is equivalent to a cosmetics product not advertising on a beauty blogger, but instead finding a technology blogger to advertise cosmetics. This is a waste of money."

"Now Yanguo's mobile game player base is basically saturated. They are all in the game section of all major platforms and will not go to other sections."

After Zhou Qiang finished speaking, Zhang Fan was also a little worried.

"What Lao Zhou said is correct, Tuyin, are you sure you want to come like this?"

Facing the inquiries of the two people.

Wang Mo nodded slowly.

"My next target is not these mobile game players who have played mobile games."

"The current mobile game user market in Yanguo is only 50 to 60 million, which is still too small for me."

"What I want."

"Let more users who have never played mobile games become loyal players of King!"

Wang Ke remembers it very clearly.

The average number of daily active players in the previous kings was more than 100 million, and the highest one day even reached 150 million. This is only the daily active players, let alone the number of registrations and monthly active players.

So Wang Mo understands very well.

Yan Guo’s current mobile game player base of 50 to 60 million is far from enough.

There are still most potential mobile game players who have not yet surfaced.

This group of players, because they have never played mobile games before, naturally do not pay attention to the mobile game section. They can only be found on other sections of major platforms.

And Wang Mo is also very confident in the quality of Wangzhe.

he knows.

As long as you can attract this group of people to download King, you can make them stay.

In order to attract other players outside the current mobile game player group, it is necessary to go out of the circle, and first let this group of people know the name of the game King.

Wei Daxian's incident just gave him such an opening to get out of the circle.

Therefore, it is indeed the best time to promote King in other channels in the next period of time.

The key is.

If King is promoted in the game section, then Penguin will definitely take action and let Dota Mobile Games cover King with greater traffic in the same section.

But if it is other sectors.

Penguin Group will not take action.

Because in their eyes, the number of mobile game players in Yan Kingdom has been fixed. Even if King goes to other sectors to promote it, even if it attracts users to download, it will not be able to retain these people who have never played mobile games.

The reality is basically what Wang Mo expected.

When they began to launch King’s ads on a large scale in other channels, there was no movement within Penguin.

In the penguin's view.

This is the performance of King of Kings. Since you have blocked our advertising in the game section of all major platforms, then we will go elsewhere.

In the eyes of Penguin, this is a complete waste of money, so they will naturally not stop it.

But Penguin would never think of it.

Wang Mo is targeting many potential mobile game users who have not yet surfaced!

In a city in the north of the Yan Kingdom, a female dormitory in a university was occupied.

Xiaotuan, who was watching a beauty video, saw the advertisement for King.

After seeing this ad.

She suddenly thought of the incident on Weibo's hot search a few days ago and couldn't help but smile.

Then she spoke to several other people in the dormitory.

"Hey, have any of you ever played Honor of Kings? Is this game that fun?"

"I've played it before. This game is really fun. I've been playing it every day for the past two days." The dormitory manager said.

Xiao Tuan clicked his tongue.

"I also want to download this game and try it."

After listening to her words, the dormitory manager was stunned for a moment.

"Have you never played mobile games? Why are you interested in this game?"

Xiaotuan smiled.

"It's not because of the hot searches in the past two days. That Wei Daxian is so interesting."

"Sister, imagine what you will do if one day you find out that the son of a noodle shop owner is not eating noodles at home and has gone to another noodle shop to eat noodles.

“Even if you don’t usually like noodles, do you want to try the taste of this noodle shop?

Listen.

The dormitory manager smiled, as if this was indeed the case.

So she smiled.

"Okay, then you download it and I will show you how to play."

"But I still think that as a person who has never played mobile games, you will not be interested in this game.

A few hours later.

"I lost again. If it doesn't work, I want to try again."

"Sister, let's go eat first."

"No, no, no, the last one, the last one

Because of the impact of the Wei Daxian incident.

Therefore, the number of users of Wangzhe has been skyrocketing for several days in a row.

Although Wang Mo has begun to tap potential mobile game users, this matter cannot be completed immediately and will take a long time.

So now.

Most of King's user base still comes from previous Yanguo mobile game users.

There is a huge overlap between this group of users and the Dota mobile game.

A few days later, it was a week after the Wei Daxian incident.

The number of registered users of Wangzhe has finally exceeded 30 million!

Although this figure was achieved on the first day of the Dota mobile game, the influence of the two when they were first released in public beta was completely different after all.

Therefore, it is quite amazing that Wangzhe can create 30 million registered users in half a month.

And only those within the King know about it.

Among these 30 million registered users, how many groups have been converted into loyal players?

after.

At this point on the fifteenth day of the open beta of King.

Wangzhe also disclosed the information of 30 million registered users on Weibo.

And because the popularity of Wei Daxian still remains.

Therefore, this meager article quickly shot to the forefront of hot searches.

Although the influence is far less than that of the previous Wei Daxian incident, it should not be underestimated.

After this meager message is issued.

Many users also immediately understood that the king's ability to increase so many users in a short period of time was closely related to Wei Daxian.

we can even say.

Without Wei Daxian, I don’t know how long it will take for the King to reach this number of registrations.

But the No. 1 anchor of the Dota mobile game has advertised for King in vain.

So for a while.

This meager comment soon exceeded 100,000.

"Congratulations, I wonder if the king has any activities?"

"It made me laugh. Wei Daxian has not broadcast live since that incident. He was fired by Dousha, right? Dousha and Dota mobile games are both Penguin's industries."

"I think it's very possible. You, a Dota mobile game anchor, have brought tens of millions of users to competing games. If you don't fire who would you fire?"

"@伟大仙[大仙, what do you think?"

"The one upstairs is too damaged, but I like it."

For a while.

This meager comment by @伟大仙 has almost hit the screen.

This group of netizens who are watching the excitement and not taking it too seriously want to see what Wei Daxian is thinking at this moment.

But Wei Daxian remained silent and did not issue any statement.

at the same time.

When Wangzhe disclosed the number of registered users.

Within Penguin Group, in the mobile game department.

A meeting is being held.

Although there were only three people in the conference room, these three people were all senior executives of the Dota Mobile Game Department.

"This Great Immortal Wei, I really want to beat him to death."

"Originally, I had firmly stepped on the King in terms of marketing, but I didn't expect that he would come to me like this.

"Now the number of registrations for King has exceeded 30 million."

"Originally, the King didn't even have 10 million registrations."

The speaker was Zheng Haiti, who was also Zhou Qiang’s former immediate boss. He was responsible for marketing and promotion in the Dota mobile game department.

"Stop complaining, first think of a way to get back the lost users."

Li Wenqiu's voice also sounded.

But listening to his words, Ma Liuyun, the top person in charge of the Dota mobile game, shook his head.

"Now

The number of registrations for King of Kings is due to the temporary increase in popularity. As long as we maintain the operation of the Dota mobile game, the number of these lost players will come back. "

“The king cannot retain users.”

"Of these 30 million registered users, I estimate there are only less than 5 million active users."

Although the number of Wangzhe registrations has exceeded 30 million, Ma Liuyun still did not take Wangzhe seriously.

He has never even downloaded King to experience it.

It's not just him.

This is basically the case for most people in the Penguin mobile game department.

No one is optimistic about this game that challenges Penguin's core business.

But listening to Ma Liuyun's voice, Li Wenqiu frowned.

Among the three people present, only he had played against Wang Mo.

"I think we can no longer underestimate the king."

“The core and gameplay of King should be thoroughly studied to see if there are any merits.

"Wang Mo is not that simple."

After Li Wenqiu finished speaking, Ma Liuyun frowned.

"Let's study the core and gameplay of King of Kings? Do you mean that the Dota mobile game I led the development of can't compare to King of Kings?"

"That's not what I meant." Li Wenqiu shook his head.

And Ma Liuyun also sneered.

"Don't compare you with me. If I were responsible for Weikan, I would definitely be able to beat Douyin.

"This time Dota mobile game is under my responsibility, and there is no way it can be shaken by the king."

"Mr. Li, you are already old."

"Mr. Ma asked you to assist me, not to blow dry!"

Listening to Ma Liuyun's voice, Li Wenqiu shook his head and did not continue to say anything.

He was actually the only one among the few people present who had downloaded the King and experienced it.

After their legal team discovered that 393, King of Kings did not copy Dota at all and was completely independently developed.

He became curious about the King and downloaded and played a few games in the past two days.

Although I don't want to admit it.

But the playing experience of King of Kings is indeed better than that of Dota mobile game.

Unfortunately.

On the surface, he is now a senior executive in the Dota mobile game, but in fact he has no say at all.

Relying on his youth and having been responsible for several popular projects, Ma Liuyun has already been extremely conceited and inflated. He cannot hear any words from the outside world and will only follow his own ideas in everything.

Law comes.

Now he wanted to remind Ma Liuyun, but he was scolded back directly.

Li Wenqiu wanted to say something: You, a young man, have never been severely beaten by Wang Mo. You don’t know how powerful Wang Mo is. You will definitely regret it when the time comes.

But he knew that as long as he said so.

I'm afraid Ma Liuyun will remove himself from the Dota mobile game department soon.

And just when Li Wenqiu wanted to persuade the two of them to pay more attention to the king.

The door to the conference room was pushed open.

After seeing the person coming, Ma Liuyun restrained himself a lot.

"Mr. Ma."

The person coming was none other than Xiao Ma.

As soon as Xiao Ma entered the conference room, he immediately spoke.

"You should know that Wangzhe just announced the number of registered users, right?"

The three nodded.

"We all know this, but don't worry, Mr. Ma."

"This number seems high, but in fact it is only because of Wei Daxian that many users want to download King of Kings and try it.

"This game cannot retain users at all, and it is far inferior to our Dota mobile game."

"So these 30 million registered users only have 5 million daily active players at most, which is far from our Dota mobile game."

Ma Liuyun's voice sounded.

Xiao Ma did not continue to delve into this issue, he suddenly asked.

"What is the current daily activity of the Dota mobile game? Has it been affected?"

Listen.

Li Wenqiu opened his mouth and was about to say something, but Ma Liuyun stared back.

Ma Liuyun spoke hurriedly.

“Our daily activity is still over 40 million, and it’s still rising every day.”

Hearing these words, Xiao Ma snorted coldly.

Then he threw a document in his hand in front of several people.

"Shortly after Wangzhe publicly registered users, they disclosed their daily active users.

"This number is twenty-five million!"

After hearing these words, the expressions of the three people suddenly changed.

No one thought that King of Kings’ player retention rate would be so high!

And the pony's voice continued to sound.

“The current user groups of King of Kings and Dota mobile games are highly overlapping.”

“If the number of Dota mobile game users remains at 40 million, then King of Kings will not have 25 million daily active users.

"Let me ask one last question."

"What's the current daily activity of Dota mobile game!"

Listening to these words, Ma Liuyun's face became extremely pale.

After swallowing his saliva, he spoke slowly.

"this week."

“The daily active users of the Dota mobile game have dropped to 30 million.”.