Let You Design The Software: Do You Directly Create Douyin?

Three days after Wangzhe announced that its daily active users exceeded 100 million.

Inside the Penguin Group

Ma Liuyun and several Dota mobile game executives just knocked on the door of Xiaoma's office.

"Enter.

Pony's voice rang in the office.

Then everyone entered, and the leader, Ma Liuyun, held the stack of documents in his hand and looked very excited.

"Is there a problem?"

Looking at the people who suddenly came to find him, Xiao Ma was also confused.

"Mr. Ma."

"We're here for the Dota mobile game."

Ma Liuyun's tone seemed quite excited and peaceful.

But listening to these words, Xiao Ma couldn't help but frown.

"Didn't I already say that?"

"You don't need to worry about the Dota mobile game. Anyway, the users of this game will soon be lost to the king."

"I have already issued your order."

"Why did you come to me suddenly again?"

Listening to Xiao Ma's voice, Ma Liuyun hurriedly placed the document in his hand in front of Xiao Ma.

"Mr. Ma."

"still have a chance."

"What's the chance?" Xiao Ma frowned.

"There is still a chance for Dota mobile games.

"Although I also understand that we cannot stop the rise of Honor of Kings, and we will no longer be able to compete with it for the position of the No. 1 player in MOBA mobile games."

"But Dota mobile games don't necessarily only have the option of closing the server."

"I have a way to make the Dota mobile game survive. Although the number of users will definitely never be comparable to the king, I can at least retain 20 to 30 million users.

"I know this doesn't make much sense, but at least we can continue to disgust the king and stop the king from monopolizing the MOBA game cake.

Ma Liuyun's voice sounded particularly excited.

He just didn't want the king to have an easy time.

"Mr. Ma."

"You actually don't want to see [Honor of Kings] simply become the only MOBA mobile game on the market."

"As long as the Dota mobile game can survive, no matter what updates and activities King of Kings launches in the future, we will plagiarize them unchanged and we will definitely make King of Kings sick all the time."

"They want to be the only moba mobile game on the market, so we have to do it."

After listening to what Ma Liuyun said.

Xiao Ma was also silent for a moment.

He looked up at Ma Liuyun.

"The idea you mentioned is indeed very interesting."

"As long as we copy the Honor of Kings update every time and make some small changes, the King will not be able to do anything to us and will be disgusted by us."

"But do you know?"

"It's actually quite difficult to do this."

Pony took a deep breath.

"After the changes in Dota Mobile, there is not much difference between the genres of Dota Mobile and King of Kings. There is no reason for players to choose Dota Mobile instead of King of Kings."

"The number of users of the Dota mobile game has been decreasing faster and faster in the past two days."

"No matter what we do, we can't slow down the rate of user loss, let alone retain 20 to 30 million users."

"It's impossible even if we make any more changes to the game."

Listen to this.

Ma Liuyun shook his head directly.

"The method I'm talking about to retain players has nothing to do with changing the game."

Ma Liuyun pointed to the document he placed in front of Xiao Ma.

Then continued.

In the past, our biggest advantage has always been QQ.

"But our use of KouKou is actually only the simplest promotion of games, and does not really bind KouKou users with Dota mobile games."

"In the past two days, an overseas game company has made an extremely successful attempt. He completely transplanted and bound the social attributes of a chat software to another game. In the end, this game relied on this method , almost brought it back to life.

"I have found someone to conduct research on QQ and the domestic market, and have come up with a binding plan that is extremely suitable for the domestic market."

After listening to Ma Liuyun's explanation.

Xiao Ma also slowly opened the folder in front of him.

in this world.

The idea of ​​embedding social attributes into games is just an idea, and no game company has ever successfully implemented it.

In the previous Yan Kingdom, because KuoKou and Penguin Empire were the dominant players, Penguin had never thought of binding KuoKou’s social attributes to its own games.

And now.

Because of the success of a foreign game company in this regard.

So Ma Liuyun quickly seized this opportunity.

Although he was at a disadvantage in the fight with the king, Ma Liuyun's eyes were still quite terrifying.

At this time, while Xiao Ma was reading the file, his voice continued to sound.

"I looked at the operation plan of this foreign game company before, and finally found that embedding social attributes in the game is actually the most suitable for Yanguo and us."

"Mr. Ma."

Ma Liuyun swallowed excitedly.

"The 20 to 30 million users I just mentioned is just the smallest estimate."

"If we can really succeed and deeply bind the social attributes of Dota mobile game to QQ, then maybe we really have the last hope of defeating the king.

After hearing what Ma Liuyun said.

Xiao Ma also took a deep breath. He had already heard from Ma Liuyun that this plan would probably bring major changes to the Penguin Group's gaming empire.

If this plan is successfully implemented in the Dota mobile game.

Then other Penguin Empire games may be able to add a layer of social attributes.

After all, Koukou is the only large-scale chat software in the Yan Kingdom.

For chat software developed by other small companies, if the number of users can exceed hundreds of thousands, it is already good. "It cannot be compared with activating your QQ by maximizing the number of active users.

Realizing the importance of Ma Liuyun's plan.

So Xiao Ma immediately started reading it in detail.

Ma Liuyun's efficiency must be said to be quite high. After he discovered that foreign game companies became popular through social attributes, in just one day he obtained the other party's detailed operation plan and changed it into a localization suitable for Yanguo. deal with.

So Xiaoma got the folder in his hand.

In fact, it is already a quite complete plan.

"Manager Ma, Junzi Group has shocked Yanguo's Internet so many times. I'm afraid it's our turn this time."

Behind Ma Liuyun, Zheng Haidi's voice rang out.

Ma Liuyun also nodded excitedly.

"In the previous Yanguo Internet industry, whether two similar software can coexist, in fact, differentiation is the key."

“Take Junzi Group’s software as an example.”

"Weikan and Douyin are exactly the same, with almost no differentiation, so one of them must die in the end, and Weikan without big data will naturally be the one to die."

"As for Pinxixi and Taobao, the difference between the two is actually very big. Pinxixi's main direction from the beginning was to sink the market, which is the opposite of Taobao. Therefore, Pinxixi did not continue to take action after taking the lead on Taobao. Because the two softwares are so different, there is room for coexistence, and even if you try to completely eliminate Taobao, you can’t do it.”

"As for the King of Kings and Dota mobile games."

Ma Liuyun paused and his expression became much more serious.

"There was originally differentiation, but because of our changes, the differentiation disappeared."

"Judging from previous experience, only one of these two software can survive in the end, and the software that ends up being shut down is our Dota mobile game from now on."

"But this time."

Ma Liuyun looked at Xiao Ma, who was looking at the documents carefully.

"Perhaps we can really make a similar game that is no different from King of Kings gain a firm foothold in the market!"

"And I always feel it."

"The potential of in-game social attributes is far beyond our imagination."

"The battle between the King and the Dota mobile game is not over yet!"

at the same time.

As the two people finished speaking, the entire office fell into silence.

Xiao Ma was still looking at the documents submitted by Ma Liuyun in detail page by page.

Time is also slowly passing forward.

Half an hour later.

Xiaoma [finally raised his head] after reading the entire document completely.

Watch the pony's movements.

Ma Liuyun and others on the chairs also hurriedly raised their heads and looked at Xiao Ma.

"Mr. Ma."

"How about it?"

Xiao Ma adjusted his glasses.

"It's indeed quite creative and better implementable, but the conditions are very low."

"KouKou friend circle, intimacy, intimacy, KouKou interface display and so on.

"This plan is equivalent to binding KouKou and Dota mobile games together."

"Before, the connection between the two software was not close. At most, you only needed to use KouKou to log in to the Dota mobile game."

"But according to your design, after this function is launched, the difference between friends in the game and friends on the game will gradually blur, and the two will even merge into one."

"Other functions are also crazy complements to social attributes."

“This plan is indeed quite suitable for our Penguin Group.

Pony paused.

"we can even say."

"Within the Yan Kingdom."

“The only company that can deeply bind social attributes to games is Penguin.”

Listen to this.

Ma Liuyun stood up immediately with excitement.

"Then Mr. Ma."

"This plan?"

Pony nodded.

"You can give it a try."

"good!"

Ma Liuyun nodded, and then prepared to turn around and leave.

"I'll go down and do it right away."

"Wait a minute." Xiao Ma stopped Ma Liuyun.

"How long will it take for this plan to be implemented in the Dota mobile game?"

"One month."

Ma Liuyun's voice rang out.

"The development of social attributes is actually not difficult. After all, it is based on the existence of KuaKou, and our engineers on KuaKou are among the best in the world."

"So it only takes a month for the social attributes deeply bound to KouKou to be updated in the Dota mobile game!"

Listening to Ma Liuyun's voice, Xiao Ma nodded slowly.

"A month is not long."

"only."

"According to the current rate of user loss, I'm afraid there won't be many users of the Dota mobile game in a month."

"To know."

“The king of these two days is frantically wooing Dota mobile game users through various activities.

"Originally, because the Dota mobile game was abandoned internally, we did not take any measures, which resulted in users going crazy towards Honor of Kings."

After listening to Xiao Ma's words, Ma Liuyun also thought about it.

"I know this too."

“Currently, the number of users of the Dota mobile game is less than 30 million.”

"If we do nothing and let the king attract

Our player base may not even reach 10 million in one month.

"But it's not too late for us to do something now. We can launch some activities and the like to slow down the flow of users."

"In this way, one month later, our number of users should still be maintained at around 20 million."

Listen.

Pony nodded.

"Then let's do it."

"I'm also looking forward to seeing what the Dota mobile game will look like after it successfully binds social attributes."

After Xiao Ma finished speaking.

Ma Liuyun finally turned around and left Xiao Ma's office.

But before he left, Xiao Ma still reminded him at his back.

"Don't forget the Wuzhen Summit in a few days."

Penguin's efficiency is indeed quite exaggerated.

The day after it was determined that social attributes would be embedded within the mobile game.

Dota Mobile has launched a series of activities to slow down the loss of users.

Look at this behavior of the penguin.

Many people don't quite understand.

After all, no matter which direction you look at it, the destruction of Dota mobile games is completely doomed.

For a game whose ending is destined to be shut down, it is completely meaningless to launch various activities.

Even in the eyes of many other game manufacturers, Penguin's move is a waste of money.

To know.

King of Kings just launched a large-scale event a few days ago, preparing to seize Dota mobile game users.

But these activities of the king can really attract users and bring huge profits.

But the actions of the Dota mobile game are completely confusing.

Even within the Junzi Group, many people were surprised by Penguin's behavior.

"Boss."

"What on earth is this penguin thinking?"

“Now Dota mobile games are like this, and he also launches various activities.

"Even among these activities, several are long-term activities that last for a month.

"Don't Xiaoma understand that the Dota mobile game is destined not to last long?"

In Wang Mo's office.

Zhang Fan was facing a Wang Mo car and asked his question in confusion.

Zhou Qiang was also next to Zhang Fan.

He also didn't understand the actions of the Dota mobile game.

Penguin (Hao Nuo's) must have his thoughts behind this move. "

"And the scale of these activities is very large, so they must be approved by Xiaoma."

“Penguin never does anything in vain, and their move must be to prepare for the update to be launched some day after the users are retained.

Facing Zhang Fan's doubts, Wang Xi said slowly.

Zhang Fan scratched his head.

"The Dota mobile game has already been sentenced to death, so what update is so important?"

"Isn't it all dead anyway?"

Zhang Fan really couldn't understand it.

But Wang Mo fell silent.

Actually.

A few days ago, he had roughly anticipated Penguin's move, but he didn't expect Penguin to move so quickly and without any hesitation.

When Ma Liuyun saw the popularity of overseas game companies through social attributes, Wang Mo naturally also paid attention to this information.

Because of the memory of past lives.

So he knows how important social attributes are to a game, especially a mobile game.

Originally, he thought that people in this world would not discover the importance of social attributes in games so early, but now it seems that Penguin has noticed it.

And Wang Mo.

There are already ways to deal with it.

He patted Zhang Fan on the shoulder and smiled slowly.

“Don’t worry about what Dota Mobile will do next.”

"If he really does something wrong, we will know about it then.

"No matter how they attack, we will catch them."

Seeing Wang Mo say this, Zhang Fan had no choice but to nod.

Although he is now very curious about Penguin's internal actions, what the boss said is fine after all. They can't be sure what Penguin is doing internally, so they might as well wait for Penguin to take action.

That’s it.

Finally, Zhang Fan and Zhou Qiang also left Wang Mo's office.

Not long after the two left.

The secretary sent an invitation letter.

This is the invitation letter for this year’s Wuzhen Internet Conference.

This time.

As the main guest, Wang Mo finally got real attention. .