Let you invest, you support half of the entertainment industry?

July 30.

Seems like an ordinary day.

It's just that Jiaxing's people are exceptionally well-organized today.

Because the company's second project "Langya Bang" is about to go online.

Compared with "Tomb Raiders Notes", although it is not as meaningful, it is still very important.

It can be said that the following projects are all waiting for its good start.

"It's a pity that the producers are not here, otherwise we can witness together." Xu Jia regretted.

"They are still filming "The Pretender", but the producer said that today they will take a half-day off and bring the whole crew to watch the first episode to support the ratings." Zeng Jia laughed.

To be honest, even the people at Noon Sunshine couldn't figure out where Xu Jia's confidence in them came from, and they were even more convinced of the success of this project than they were.

You must know that when this project was launched, many people were not optimistic about it.

If it wasn't for Hou Hongliang's insistence on going his own way, it would be difficult to promote this big production of over 100 million yuan.

"The Pretender" was born under such circumstances.

At the beginning, this drama was to try to save the investment of "Langya Bang".

"It's hard work for the crew, so, remember to allocate funds and send a red envelope to each person, especially the main creators like the producers who are waiting to get a big one." Xu Jia reminded.

He throws money at the slightest disagreement, he is so arrogant, anyone who meets a cash cow that can help him make money will naturally not be stingy in fertilizing.

After all, compared to the bountiful fruits, what is invested now is just a drop in the bucket.

The only pity is that these two dramas are not suitable for the development of film and television peripherals.

But some earn well, so what kind of bicycle do you need?

When Lao Hu's singing sounded, the office immediately fell silent.

"Several volumes of changing winds and clouds

troubled times

blood is still on anyone's mind

Burning fire and peaceful wishes"

Speaking of which, I don't know when it started, but the dramas starring Lao Hu generally have a tradition.

That is the theme song belongs to him to sing.

At the peak of the year, even the label of singer was full of gold.

Perhaps this is what the main creators and actors of "Legend of Sword" have in common.

Liu Yifei's drama was well filmed, and she once wanted to develop in the music scene, and even went to Dongying to sing and hit the charts.

Not to mention big honey.

"The Offering of Love", the hottest song of the year in 2012.

It also created a popular meme that is well-known on the Internet, the offering of love, and then asking about suicide.

It's just that Xu Jia couldn't easily mention this song in front of Da Mimi, otherwise he would be stared at by death.

After all, now, people all over the country know that our sister Mi's singing is off tune.

"How do you feel?" Xu Jia asked.

"I can't see it for the time being, but I think the story is not bad from the beginning of the picture and rhythm." Zeng Jia replied after consideration.

What she meant was that the quality was good, but it was uncertain whether it would explode or not.

In the previous life, "Langya Bang" also started low and went high, and it was only after the layout spread out later that it attracted audience after audience.

But this life is different, Hu Ge is more famous than the same period in his previous life.

In terms of lineup, "Langya Bang" is also stronger.

As long as Hu Ge and Yang Yang cooperate again, Wu Xie and Zhang Qiling's cp reappearance is enough to attract a lot of enthusiasm.

"Increase investment in publicity, as long as there is positive feedback, don't be stingy."

As soon as Xu Jia said this, it was obvious that the publicity investment of "Langya Bang" was directly full.

Proves how bullish he is on the show's potential.

Even though Zeng Jia had doubts in her heart, she subconsciously carried out Xu Jia's order.

This is the prestige that Xu Jia has successfully established through time and time again.

The reason why he is not stingy with publicity expenses is because Xu Jia knows that the larger the base of this drama, the more people it will attract.

This is the charm of a good drama, which is far different from niche boutiques.

The performance of "Langya Bang" in the previous life also proves that it's not that the public doesn't like it, it's just that it was discovered later.

Tomato TV and Beijing TV, the two star channels in the afternoon prime-time simulcast.

The ratings can only be released the next day.

However, the data of Penguin Video came out very quickly. They were much later than Satellite TV, and they didn't go online until midnight.

Even in this time period.

An hour after the series was launched, the number of views exceeded 100 million.

It is more ferocious and cruel than the original "Tomb Raiders Notes".

Seeing this, other web dramas simply bowed their heads and surrendered.

Damn, your production can be called the king on Star TV, but you bully us on the online drama platform.

How can you fight with an airplane and a cannon, and a millet and a rifle at the same time?

Satellite TV is also happy.

After all, the popularity of online drama platforms can also boost the ratings of drama series.

It's very simple. The broadcast time of satellite TV is usually half a day earlier than that of the online drama platform. This time difference is enough to make many fans who follow the drama stay in front of the TV in advance.

Viewers who have not been in contact with before can also make up for what they have not watched through the online drama platform, or simply enter the pit from the online drama platform, and then jump to the embrace of satellite TV.

Online drama platforms are not at a loss either. The episodes on their platforms can be rewatched indefinitely, but satellite TV can’t. This is differentiated competition.

As long as arrangements are made, they can also complement each other.

...

the next day.

Not only did Zeng Jia stay up all night.

The same is true for people from Tomato TV and Beijing Satellite TV.

The price they paid for "Langya Bang" was not low at all.

Think about it, if the price wasn't high enough, how could Hou Hongliang not sell it to his old club, Shanying?

Of course, this is also the reason why Shanying usually broadcasts self-produced dramas.

"The ratings will be counted in ten minutes, but the popularity of "Langya Bang" has been relatively active since it was launched yesterday. There have been a few times when it was about to become a trending topic, but it was still a bit short of a breath. In view of the estimated production ratio, we have not promoted it for the time being." Zeng Jia said.

Everyone in the circle can see the enthusiasm brought by the bib hot search list, and the competition is quite fierce.

Not only companies in the circle want it, but companies outside the circle also want to advertise, which naturally creates a terrifying price.

General companies simply cannot afford the price of pushing it up.

Jiaxing can afford the money, but there is no need to do such a big wrong.

Even if it is pushed, it will only use the momentum to do more with less.

"Mobilize the fan base of Hu Ge and Yang Yang, and we can also attract another wave of "Tomb Raiders Notes" fans. These are the basics of our company, and we must make full use of this power."

Xu Jia tapped the table with his fingers, and said in a deep voice: "Including the main creative staff of the film crew, we have to spare a certain amount of time to go on the show and promote it. We need to create a momentum. As long as an audience sees that it is produced by Jiaxing, they will be happy." I think it’s a high-quality product.”

"And to create this atmosphere, "Langya Bang" must start off, and give me a good start at all costs!"

Xu Jia's determination was stronger than yesterday, and there was no turning back when he opened the bow.

In order for the follow-up projects to go smoothly, he must top up the audience's sense of expectation!