Let you invest, you support half of the entertainment industry?

"You have come to talk to me personally. Of course you will do whatever it takes to help you. Besides, we Dou Ying are also one of the shareholders. How can we just watch." Zhang Mingming said with a smile.

This was just a joke. To be honest, Byte didn't hold much of the shares in the streaming media company. Under such circumstances, he was unwilling to let him make a wedding dress for other companies.

But since it was Xu Jia who came forward, he was willing to make this opening. The main reason was that the projects that Xu Jia valued had never failed. He still had this trust in the other party. Since this was the case, the icing on the cake was naturally not as good as giving timely help. .

"Sure, that's right, we should focus our efforts on Tik Tok as much as possible. Jiaxing's reputation is still good in the domestic part, but overseas is where we need to develop." Xu Jia warned.

What he values ​​​​is the overseas traffic of ByteDance's Tik Tok. It can be said that Tik Tok has swept the world so far, and it is the leader of short videos in North America. If it works hard in this area, "Squid Game" may really be able to replicate the success of its previous life. .

"It's easy to say, but I'm sure I won't use too much force on the surface. After all, you know that we are being investigated very strictly over there. It may take time for people to see that it is not good for you and me." Zhang Yiyi said.

He is still very confident in the achievements of his group's software, and Xu Jia's guidance is indispensable, so this matter cannot be shied away from.

"Thank you very much." Xu Jia raised his tea cup and clinked it with the latter.

…

September 30th.

A trailer for a TV series on Tik Tok suddenly circulated on the Internet. Many entertainment bloggers issued comments, either praising or criticizing, but without exception, they added a lot of popularity to the TV series.

Although this method of promoting TV series through short videos is already common in China, it is still relatively new overseas.

At first, many people did not see that this was a hidden advertisement, but they really became interested in this TV series. Plus, with the word "Produced by Warner Bros.", they gained some trust.

"You don't have to look for movie stars and singers from around the world to recommend them. There are Disney and Netflix. The cost of attracting them is too high. Focus on being close to the people and mobilize more bloggers with high fan stickiness. Don't just look at them. The number of fans, that’s useless.”

Xu Jia began to direct the people in the publicity department. This was the first time since the establishment of the streaming media company that his work was released globally. Whether it can get off to a good start depends on the results of "Squid Game".

Because of this matter, many participating groups such as Penguin and Wanda also sent representatives to pay attention. All of them are coveting the vast global market.

Even in their eyes, the profitability of "Squid Game" and whether other games such as "Aquaman" make money are secondary. What is important is whether they can open channels through the global market and seize the next part of the market share and voice.

If they can seize it, they can use this springboard to try to promote their business to the global market. It is precisely because of this that those with vested interests who already own the cake in overseas markets will do everything possible to block this channel. .

"Yes, we are all in contact. Warner is also actively contacting various bloggers and reaching cooperation in this regard." Yang Tianzhen said immediately.

As the person in charge, she is personally watching this situation. In the future, facing overseas publicity, in her opinion, it may become the norm, and she cannot be left behind.

"Well, what about the situation in China? How is the audience's acceptance?" Xu Jia said casually.

In fact, he didn't pay much attention to the domestic response. After all, this film is aimed at overseas exports. Many perspectives are specifically for Westerners to watch. If domestic audiences watch it, it will inevitably feel awkward in some parts.

"It's okay. People generally give it good reviews. Although it's not as popular as "Crazy", the response is not small. It is considered a popular drama. There is also feedback from +Video, and the number of new members has increased a lot." Yang Tianzhen reported road.

"Continue to maintain it, just to raise Duan Yihong's popularity in China. He has been taking root in the domestic film industry recently, but his awareness at the public level is not high." Xu Jia nodded, and then said: "Here I'll leave it to you to keep an eye on it. "Changjin Lake" will premiere tomorrow. I have to go and take a look. Just remember one thing. For overseas markets, it is to increase the fan base at all costs and spend money to attract them. I know the name Jiaxing."

Even if he clearly knows that in the face of overseas markets, promotional funds may be a bottomless pit, he is not false at all. Who allows streaming media to have so many participants.

As long as these guys see the possibility of opening up overseas channels, each one will give up more money than the other.

Just say that this time "Squid Game" was released, CJ Entertainment and Toho Co., Ltd., which had been holding each other back before, made their efforts at the same time and spent a lot of money on promotion, even though they knew that most of their efforts might have to be paid to Jiaxing makes wedding clothes.

Because they knew very well that without Xu Jia, they would not even have a chance to spend money.

The day passed in a flash.

Xu Jia appeared at Jiaxing Restaurant. It is said that this place rarely holds the premiere ceremony of Jiaxing movies anymore.

After all, Jiaxing has co-produced many projects with other parties. Considering the feelings of the partners, it usually changes to a more grand and luxurious venue, and it also gives Wanda face by putting it in their cinema.

However, "Changjin Lake" is Jiaxing's sole proprietorship project. After repeated discussions, it was finally chosen to be staged in Jiaxing Restaurant, and Xu Jia was happy to stroll over from the company.

Guarding the door were Zhang Yi and Zeng Jia, who were responsible for receiving guests. Since "Changjin Lake" is a National Day gift film, the people Jiaxing invited to watch were mainly insiders, with only a small number of people invited to watch. It was given to fans through a lottery.

"How about it, Director Zhang, are you ready to teach the younger generations in the film industry a lesson? Let them see how easy it is for you to make a big production." Xu Jia said with a smile.

In fact, Zhang Yi's control over large-scale productions is not bad. It's just that these veteran directors were fine before they became famous. Later, they became more stubborn and stubborn, which resulted in the production of movies that highlighted the parts they were good at and the parts they were not good at. Part of it stretches my crotch a lot.

"You are flattering me. Why are you in class? I am handing in my homework."

Zhang Yimou and Xu Jia were now familiar with each other. He waved his hand to drive this guy away and said, "Go in quickly. Mr. Han and the others are waiting for you inside to entertain you."

"Okay, then I'll go over first. You guys should take your seats when it's time. Compared to this complicated part, what really wins applause is the movie itself." Xu Jia said and walked leisurely into the hall.