Let you take charge of the military academy, the world's number one university?

Early November.

A hot search related to blue sky students suddenly swept the whole Internet.

The hot search content is "Business Wizards! Blue Sky students have a net worth of more than 10 billion! 》

This gimmick-filled title.

It immediately attracted the attention of netizens.

The news content is like this.

Xue Shuai is a sophomore at Blue Sky Military University and a non-military cadet.

Freshman year.

Xue Shuai received 500,000 yuan from the Blue Sky Military University Entrepreneurship Assistance Association for college students to start their own businesses.

He founded a business called Blue Tick.

The brand is engaged in the production, wholesale and sales of electronic atomization equipment, electronic atomizers, and their parts.

To put it simply, it is an electronic cigarette.

Compared to traditional cigarettes.

The flavors of e-cigarettes are varied, pineapple, watermelon, blueberry, mint and so on.

Back in 2003.

Electronic cigarettes have appeared, but there has never been a large-scale epidemic.

The reason why Xue Shuai chose e-cigarettes to start a business is that he feels that major cities have increased restrictions on smoking in public.

And the words of electronic cigarettes.

Secretly take a few puffs, others can't feel it at all.

For this reason, he feels that the future of the e-cigarette market is very bright.

So...

Xue Shuai took 500,000 yuan of funds and resolutely devoted himself to the e-cigarette market.

After a year of development.

Blue engraved electronic cigarettes, in the skirt of young people, are highly praised.

Word of mouth.

Blue engraving instantly became a "fashion" belonging to young people.

For more than a year.

Blue Tick is favored by capital.

When raising funds in an angel round.

Blue Sky Investment Co., Ltd., spending 38 million yuan, became an angel investor of Blue Mark, occupying 20 shares. 700

AThe when financing.

Blue Sky Investment Co., Ltd., spent 50 million US dollars, financed the shares of Blue Signature 25.

Just last month.

When raising money in Series B.

Sequoia Capital, Source Code Capital, and IDG Capital spent a total of $1 billion to raise shares of Blue Signature 15.

The current investment market.

The latest valuation of blue engraved electronic cigarettes has reached $6.6 billion.

Xue Shuai owns the shares of Blue Seal Electronic Cigarette 45, with a net worth of up to 2.97 billion US dollars, equivalent to 18.7 billion yuan.

At a time when most of their peers are still worried about the cost of living.

Xue Shuai, born in 1996, has achieved wealth freedom at the age of 19!

......

Hot search comment area.

Netizens instantly fry the pan.

"Groove?! The net worth of 19 years old exceeded 10 billion?! "

"It turns out that the blue engraved electronic cigarette was created by him?"

"Too awesome, right? Became a billionaire in his sophomore year? "

"I am a user of blue engraved electronic cigarettes, this electronic cigarette is indeed excellent!"

"I was 19 years old and addicted to games all day, but people have already broken out of their own world!"

"Hey... Comparisons are odious! The young people of the present are really excellent! "

......

Blue Sky Military University.

Inside the campus TV station.

The female host Yang Meng is interviewing Xue Shuai.

She interviewed: "Xue Shuai, some netizens from the outside world say that you are a post-95 entrepreneurial leader, what do you think?" "

"It's just luck!"

Xue Shuai said modestly: "I just happened to encounter the (AHDG) outlet of electronic cigarettes.

If there is no student union entrepreneurship aid will be funded by 500,000 yuan.

Nor can I achieve what I have achieved. "

Yang Meng said with a smile: "Being able to seize opportunities is part of the ability.

Xue, can you tell me in detail.

Why did you create a blue e-cigarette brand? "

Xue Shuai recalled: "At that time, I saw a short video on the Internet.

In the video picture, after more than a dozen men get off the high-speed train, they brush and light cigarettes in unison, and their movements are neat.

Then I thought that in recent years, the relevant national policies have been introduced, making it clear that smoking in public is not allowed.

But with so many smokers across the country, what should they do?

Therefore, I conducted a detailed investigation of the e-cigarette market.

According to the data, Xia Guo is the world's largest tobacco market, with more than 280 million smokers.

But...... E-cigarettes are among smokers, and the penetration rate is very low.

Therefore, I think Xia Guo is the world's largest potential market for e-cigarettes.

It happens that the Student Union Entrepreneurship Aid Association provides 20 entrepreneurship assistance places for students.

Have the mindset of giving it a try. (Read violent novels, just go to Feilu Fiction Network!) ）

I made a detailed business plan and got 500,000 yuan in startup funding. "

Yang Meng nodded and asked again, "Student Xue, have you ever thought that starting a business will fail?"

After all...... Electronic cigarettes have always been tepid in China.

If you rush into the e-cigarette industry, the risk of failure will be high. "

"Of course I thought about it!"

Xue Shuai said bluntly: "When I started my business, I actually studied the success experience of blue sky shared bicycles.

I found that one of the factors in their success is that the shared bikes are fashionable and beautiful, and they are loved by young people.

That was the case, I began to emulate them.

The blue-engraved electronic cigarette developed by the company takes the fashion route, and the appearance of cigarette sticks and cartridges is very high.

At the same time, we set up an e-cigarette laboratory to continuously improve our products and ultimately succeed. "

Yang Meng continued to ask: "Student Xue, what is the biggest factor that can stand out for blue engraved electronic cigarettes? "

"I think it's innovation!"

Xue Shuai said with a smile: "First of all, the electronic cigarette we developed has a simple and light design, which is very small and handsome.

Secondly, in 2003, when electronic cigarettes first appeared in China.

The efficiency of nicotine delivery in the smoker's body is not ideal.

Smokers do not feel enough satisfaction, and naturally they are not popular throughout the country.

And we use a new form of nicotine, called nicotine salt, which is very high.

When smokers use blue engraved e-cigarettes, they feel the feeling of being comparable to traditional tobacco.

Such e-cigarette products are naturally easy to open the market.

In addition, we have launched an original shaped flue, which can enhance the taste and make e-cigarette products more suitable for Chinese people's smoking habits.

Finally, the combination of blue engraved electronic cigarettes and smart technology has launched Bluetooth.

Users will connect Blue Seal e-cigarettes to the mobile app, and through the feedback of facts and data, it can bring a more intuitive experience. "

"So it is!"

Yang Meng nodded in admiration.

The blue engraved electronic cigarette brand can become the enterprise with the highest valuation of domestic electronic cigarettes, relying on the development route to meet market demand.

She asked again, "Classmate Xue, Lan Ji's profit margin is very high, right?" "

"It's pretty good for now!"

Xue Shuai did not hide it, and said bluntly: "Blue engraved electronic cigarettes, last year when it first started a lot of losses, but this year began to make money."

In the first quarter of this year, the company's net profit was 48 million; The net profit in the second quarter was 120 million yuan, and the net profit in the third quarter was 250 million yuan.

In terms of cigarette cartridge sales, it exceeded 8 million in the first quarter, 10 million in the second quarter, and 20 million in the third quarter.

Because of its high profit margins.

Blue engraved electronic cigarettes are favored by capital! "

Hearing this, Yang Meng nodded.

Nicotine is an addictive substance found in cigarette cartridges.

Therefore, users of e-cigarettes need to keep repeatedly purchasing cigarette cartridges in order to continue to use e-cigarette products.

After Blue Seal e-cigarettes got financing, they continued to fight price wars to grab the market, and sold cigarette sticks at a discount, so as to get more users.

As long as the user's skirt increases, it can be earned back by cigarette bombs in the later stage.

Yang Meng finally asked: "Student Xue, you are now worth tens of billions of yuan, and you have achieved wealth freedom. Do you have any plans for your college career? "

Xue Shuai said with a serious expression: "I can have everything now, all thanks to the cultivation of the school."

From 500,000 yuan of start-up assistance funds to 38 million yuan of angel investment in school-run enterprises, the school has been helping me.

In the process of starting a business, we have been questioned by students, questioned by the outside world, smeared by competitors, and repeatedly short-funded and other difficulties.

Fortunately, they all persisted in the end!

For this, I am very grateful to the school, to the student council, and to the students and teachers.

To be honest, no matter how intelligent and high-tech the appearance of e-cigarette products and how beautifully packaged, in essence it is still a deformation of tobacco.

However, because e-cigarettes are not currently clearly classified as tobacco categories, they are taxed according to ordinary goods.

In other words, e-cigarette companies, doing tobacco business, enjoy the treatment of technology companies.

The biggest uncertainty in the industry is actually the regulation of securities policy.

If e-cigarettes are heavily regulated one day, the entire industry may be cold.

So, no matter what I'm worth now.

I will continue to study hard and strive to be a student that Blue Sky Military University is proud of! "

......

After the broadcast of this campus TV interview.

It immediately caused great repercussions in all walks of life.

In this regard, netizens are hotly discussed.

"Xue Shuai is so good, no wonder he can be worth tens of billions!"

"I just lemoned! My peers are abandoning me..."

"A young man like Xue Shuai is the back wave of the country!"

"The ability of Blue Sky Military University to cultivate talents is really commendable!"

"Xue Shuai became famous at a young age, but he still maintains such a good attitude, which is inseparable from the militarized education of the Blue Sky Military Academy!"

"That's right! Xue Shuai is not arrogant or discouraged, he is humble, and he is indeed an excellent example for contemporary college students! "。