Life is a Game
Chapter 378: Marketing Strategy
Just as Jiang Feng stepped into the back kitchen of Taifeng Building, he was greeted by Jiang Jiankang's luxurious supreme version of pickled vegetables, abalone and sea cucumber fried rice full of father's love.
It was the first time Jiang Feng had seen such luxurious fried rice after eating Jiang Jiankang fried rice for so many years. Although he had eaten a large bowl of bone soup noodles just now, Jiang Feng felt that as long as he squeezed, he should still be able to stuff a portion of fried rice into his stomach.
After all, according to the Jiang family's theory, the capacity of the stomach is like the water in a sponge.
It is not yet business hours, and preparations are in the final stage. In order not to cause trouble for everyone, Jiang Feng moved a small bench and sat at the door to eat fried rice. He could also take care of the situation in the back kitchen and lobby by the way, and fulfill his duties as the behind-the-scenes boss of Taifeng Building.
As long as people eat, they will relax, and as long as they relax, they will want to gossip. It happened that Zhang Guanghang was picking out dishes in front of the cabinet near the door, and Jiang Feng remembered the chat records he saw when he checked the wechat group chat messages last night when he was so noisy on the train, so he asked a question.
"Old Zhang, yesterday I saw that the general group of chefs was talking about the opening of the mall, do you know about it?" Jiang Feng asked, because Ji Yue kept quiet about the old chapter every day, everyone was led astray by her Yes, seeing Zhang Guanghang's first reaction was to call Lao Zhang.
"You mean SJ?" Zhang Guanghang picked up a plate with a blue bottom, looked at it and put it back when he was dissatisfied, "The shopping mall is quite close to us, it's only 5 kilometers by car, I'll go home I will pass by there on the road, it seems to be opening soon."
"Are you talking about the shopping mall that will open on the 8th of next month?" Tang Tang sat at the cold vegetable table and wanted to join the group chat.
"Do you know that mall?" Jiang Feng asked.
"I know, I'm very familiar with that piece of land. It used to be a small shopping mall with a small area and no shops, so the business has not been very good. Last year, the boss who came from somewhere bought all the surrounding land. A new shopping mall has been built, which is larger than the one next to us. I heard that all the shopping malls are stationed in luxury brands and high-end restaurants, and the consumption must be extremely high." Tang Tang said.
"I've also heard that there will be a restaurant with two Michelin stars, but it should be a branch. Over the years, there have been many branches of Michelin restaurants in Beiping, but they are not acclimatized. It should not affect our restaurant." Zhang Guanghang stretched out his hand to the yellow-rimmed plate on the highest floor, but he gave up and retracted before touching the plate.
Jiang Feng nodded, suddenly realized, and took another mouthful of fried rice.
Zhang Guanghang continued to pick out plates, red, orange, yellow, green, blue, blue and purple couldn't satisfy him, so he began to look for plain plates mainly white. Jiang Feng saw that it was almost time for business, so he speeded up his meal, and cleaned up the fried rice on the plate in two mouthfuls.
In the end, Zhang Guanghang finished picking out the plates, and Jiang Feng finished eating the fried rice. Jiang Feng didn't forget to ask, "Those restaurants are not acclimatized, why are they not acclimatized?"
Zhang Guanghang thought for a while and said, "Maybe it's because it's too expensive."
Jiang Feng: ...
He couldn't find the words to refute.
At noon today, Jiang Feng's work was relatively easy. Considering that he was exhausted all the way and had to rush to work immediately, Zhang Guanghang and two old men took care of the eight-treasure chestnut pigeon, including stuffing and pine needles, for him. Jiang Feng All it takes is the sauce and the final thickening.
After the noon business ended, Jiang Feng suddenly realized a very serious problem.
The eight-treasure chestnut pigeon he made is recognized as good, and because this dish is not a buff dish, it can be served in unlimited quantities, so even if this dish has not been on the menu, it is already recognized as Ji Xue's pottery Another signature dish of Taifenglou after Huadiao Chicken.
So now comes the problem. Jiang Feng has been making eight-treasure chestnut pigeons these days, but it seems that they are all given as gifts.
The extra gift seems a bit incompatible with the noble status of the Babao Chestnut Pigeon dish.
Jiang Feng found Comrade Wang Xiulian who was going to sneak into the monitoring room for an afternoon nap, and asked this question.
Comrade Wang Xiulian fell silent.
"Yeah, why should it be given as a gift?" Comrade Wang Xiulian watched her own son smash it, and fell into deep thought.
Comrade Wang Xiulian thought about it for a long time, and thought it might be because whenever she wanted to give something away, she would involuntarily want to give away Jiang Feng's dishes. Just like the pickled vegetable dumpling that was given to every Qixi Festival set menu as a bundled sale before, Comrade Wang Xiulian often ignores the value of the eight-treasure chestnut pigeon dish itself.
Comrade Wang Xiulian felt that Lai Jiangfeng was the main cause of such consequences. When I was in the health cooking restaurant, Jiang Feng crazily practiced the Babao Chestnut Pigeon for a period of time. During that time, the Babao Chestnut Pigeon was unsalable all the year round. Pigeons are reincarnated, and sometimes they can't be sold out even if they are sold as specials.
It is precisely because of the memory of that period that the profiteer Comrade Wang Xiulian was so impressed, and left her with the impression that the Eight Treasure Chestnut Pigeon was always unsalable, so every time she gave something, she always involuntarily wanted to put the Eight Treasure Chestnut Pigeon on sale. Send out the chestnut pigeon.
But how could Wang Xiulian, as a good mother who loves her son, have the heart to say such reasons.
"Son, it's called a marketing strategy!" Wang Xiulian said seriously.
"Although your Eight Treasure Chestnut Pigeon is given as a gift, the added objects are all high-end customers, basically high-end VIPs. Your dish will be on the menu in October. Mom, this is to help you in October. Build word-of-mouth among customers before the month to ensure sales. Mom won't hurt you, don't worry!" Comrade Wang Xiulian patted Jiang Feng on the shoulder, "When did Mom hurt you? Mom hasn't even lied to you for so many years!"
Jiang Feng was persuaded on the spot, and was even a little moved. Comrade Wang Xiulian didn't even make any money because of him.
"Thank you mom."
"As long as it hurts you for my son, it's okay for mom to work hard and lose some money." Wang Xiulian couldn't help but be sincerely involved in the performance, as if this was really the case, and then changed the subject, "But son, it's okay You have to learn from your father."
"Look at your dad, even fried rice with pickled vegetables can be developed into fried rice with abalone, sea cucumber and pickled vegetables. Your dad cooks a portion of rice in a few minutes. Let's make a smaller portion and set a price of 168, and the profit will come out. Those of yours Vegetables... Mom didn’t say it’s bad, your eight-treasure porridge is very good, but no matter how delicious it is, the eight-treasure porridge can’t be sold for a price! Aren’t you learning sea cucumber dishes from your grandpa recently? Would you like to try cooking porridge with sea cucumbers? Keep the leftover scraps from your daily practice, and take them back to cook porridge for more practice." Wang Xiulian's small calculations were crackling.
Jiang Feng:? ? ?
Mom, you're changing the subject a little too quickly.
Why is our pure mother-child relationship suddenly tainted with the dirty smell of copper from money.
"I'll work hard." Jiang Feng started talking nonsense.
He really wants to cook dishes that sell for a high price, whether it's baked lobster in soup or two-color prawns, no matter whether there are special buffs or not, which one can't be sold at a price?
Isn't this not allowed by strength?
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