Life is a Game
Chapter 795: Hunger Marketing
The recipe of pure meat wonton is actually not bad.
Although its buff is very suffocating, at least it is very guaranteed in terms of sales. Thirty copies are sold steadily every day, and basically thirty positive reviews can be received steadily, unless people who pursue art eat it.
Sixty points a day, 300 points for five days, this score is not high, definitely not low.
This time, Jiang Feng reported five recipes. The dishes that Jiang Feng reported were pure meat wontons, chestnut pigeon with eight treasures, orange stuffed with crab, chickpeas and braised pork.
Of course, there is no way for braised pork.
The sales of these dishes are basically fixed. Chickpea curd is a predetermined dish, and there are 23 copies sold every day, and Jiang Feng will not be able to sell any more. On the premise of ensuring normal operation, carefully making a pot of clear soup every day is a must. His limit can't be lifted no matter how much.
Babao Chestnut Pigeon is also a pre-ordered dish, and the sales volume is a little bit more. If Jiang Feng fights, he will make at most seventy servings a day, the kind that makes him want to vomit when he sees pigeons.
The sales volume of crab-stuffed oranges fluctuates greatly. When there are few, there may only be a dozen or twenty copies a day, and when there are many, they can sell forty or fifty copies. It was all done by Ji Xia.
The braised pork was the non-main dish that Jiang Feng should put on the list after studying the sales data of his menu this month. The price of home-cooked dishes is not too expensive. As long as the meat dishes are on the menu, the sales will not be too low. It is a stable dish.
The pure meat wontons were not the best of the five dishes, but they were definitely not the worst.
Jiang Feng's dishes are like this. He has too many main dishes, each of which is very popular, and most of the processes are complicated, time-consuming and difficult. It is impossible for him to have a product like Fried Niuhe that sells well, is fast, and is super suitable for scoring points like Baian Dim Sum like Sun Jikai.
It can be seen from last week's points situation that most restaurants are like this, and Yongheju has lost in this point.
The reason why the Zhiwei Ju branch is high is because they opened the sales volume, the white case and the red case compete for sales, and the red case can only stand and sigh and raise the white flag to surrender. Similarly, if Zhiweiju can reach the finals and enter the normal cooking competition stage, the white case will compete with the red case for the richness of ingredients, and the cooking skills and cooking methods will still have to raise the white flag to surrender.
Each has its own shortcomings and each has its own strengths.
The restaurant on the top floor has a high score because they drew two good draws. One is the appetizer in the top-selling set meal, which sells well, is easy, has no technical content and is not time-consuming, and the other is the dessert that Roland picked. People who are not very good will order a dish to try something new.
Needless to say why Babaozhai has a high branch, it all depends on Zheng Siyuan, their store also has takeaways, and who can afford to draw fresh meat mooncakes.
Excluding those with operating points above 2,000 points in these three days, the operating points of other restaurants are all below 2,000 points. Jiang Feng felt that as long as Taifeng Building kept its operating points at around 2,000 points this week and did not stretch its hips during the weekend test, Taifeng Building could really turn around in the second stage of the schedule.
No matter which restaurant he went to, as long as it wasn't Zhiweiju, Jiang Feng was confident that he could generate a sales report.
And as an experienced variety show viewer, Jiang Feng felt that Babaozhai must be the one who won Zhiweiju in the second stage, otherwise this competition would be impossible to win, and the chefs in other restaurants would not be able to make up their minds, only Zheng Siyuan could do it.
Sun Maocai and Sun Jikai know how to make Cantonese-style dim sum, but Zhiweiju sells Soviet-style dim sum, so they are not professional.
Wu Minqi didn't know that Jiang Feng's thoughts had moved from now to next week. He thought that Jiang Feng was a little disappointed with the lottery of pure meat wontons, so he quickly comforted him: "Fengfeng, I think it's good to get pure meat wontons."
"Look, there is a stable sales volume of 30 cents every day, and you can also have unlimited quantities. I remember that at the beginning of last year, your limited dishes were limited and unlimited? The prices are still different."
Jiang Feng was still researching which restaurant they had to draw next week would be more beneficial, when he heard Wu Minqi talking to him about the limited and unlimited, he asked casually: "What is the unlimited?"
Wu Minqi repeated the sentence just now.
Jiang Feng suddenly felt that they were stable.
Oh yes, the program team did not stipulate that the original limited dishes cannot be changed to unlimited.
It may be difficult to make a dish delicious, but it is not easy to make a dish unpalatable.
"Qiqi, you're so smart. I'll call now to ask the program team if they can change the limited dishes to unlimited." Jiang Feng slapped his thigh excitedly and started calling.
The program team may have expected that after the dishes were announced, there would be contestants calling to ask or give comments. The call was answered almost instantly. Before Jiang Feng could speak, a clear, standard, Chinese customer service voice came in English.
"Excuse me. May I help you?"
"Can you speak Chinese?" Jiang Feng didn't understand or couldn't speak, but he just didn't want to.
"Okay, it's Jiang Feng. Is there anything I can help you with?" The phone switched to Chinese, and it was obvious that the person who answered the phone was a staff member from Haowei.
"It's like this. The dish I got this week is pure meat wonton. According to the previous sales method, my pure meat wonton is limited to 30 servings per day. Can I change it to unlimited?" Jiang Feng asked.
"Okay, I will record your question here, and I will give you the result soon, at most half an hour. Do you have any other questions?"
"No."
"Okay, please tell me later... Oh, no, I wish you a happy life."
The phone hangs up.
Jiang Feng:?
What did the staff of your good taste do before?
After hanging up the phone, Jiang Feng and Wu Minqi discussed the dishes they got with Sun Maocai and Sun Jikai in the wechat group, and they were all pretty good. Sun Jikai got his favorite dish, Wenchang Chicken. Only Sun Jikai cooks this dish in Taifenglou. Ji Xue doesn’t know how to cook it, so Sun Mao doesn’t want to cook it. Of course, the sales volume on weekdays is incomparable to that of dry fried beef, but it’s still okay. , if customers want to eat, they can only order Sun Jikai's.
Monopoly is so confident.
Sun Maocai's draw this week can be said to be very good. What he drew was Dinghu Shangsu, which is one of Sun Maocai's main dishes in Taifenglou. Generally speaking, as long as this dish is on the menu, people who can grab Sun Maocai's dish will definitely order this dish, unless they don't understand anything and don't like vegetarian at all.
Moreover, Dinghu Shangsu has another advantage, that is, the dishes are served quickly.
Compared with Jiang Feng's eight-treasure chestnut pigeon, chickpea curd, and crab-stuffed orange, Dinghu Shangsu's cooking speed is simply swishing, faster than braised pork.
It can be said that the 2,000 points of Taifeng Building are basically stable this week. If Jiang Feng's pure meat wontons are unlimited, and the majority of art-seeking students don't mind eating something that lacks soul and cuts labor, Taifeng Building is expected to hit 3,000 points.
Soon the program team called Jiang Feng back.
It is not an excessive or unreasonable request to win a limited number of dishes and want to make the limited dishes unlimited. Of course, the program team agrees. But at the same time, the program team had a requirement that all of Jiang Feng's limited dishes except for the scheduled dishes must be changed to unlimited.
Then, the two sides had a conflict.
From the perspective of the program group, changing from limited to unlimited is just a matter of one word.
But for Jiang Feng, the difference between limited and unlimited is a buff.
The difference is huge.
Can make people cry and make people laugh.
The program team couldn't understand why Jiang Feng insisted on marking a few copies as limited, and the rest were unlimited. Jiang Feng had no way to make the program team understand.
He can't tell the chief director that you come and taste it, and you will know the difference after you taste it.
In the end, the program team gave in and asked Jiang Feng to change the menu to what it was when Taifeng Building first opened, but it had to be reversed. Taifeng Building's original menu was dishes with the same name, and the limited dishes were more expensive than the unlimited ones, but this time Jiang Feng had to make the unlimited and limited dishes more expensive.
For example, the silk-drawn yam sells for ninety-eight copies now, so the unlimited ones will be sold for one hundred and eight or even one hundred and twenty-eight.
Pure meat wontons cost one yuan a piece, and unlimited ones cost two yuan or even three yuan.
It sounds like pure meat wontons have more advantages.
It was not Jiang Feng's job to set the price of the dishes, but Wang Xiulian's job. She would let her mother negotiate with the program team. After an hour-long tug-of-war, the two sides re-determined the price of the vegetables.
At the end of the tug-of-war, the phone was switched to Jiang Feng's hands, and the Haowei staff couldn't hold back the curiosity in their hearts and asked a lot.
"May I ask? Why do these dishes have to be set in limited quantities? I don't think it is necessary to set limited quantities for wontons and shredded yams."
This question really caught Jiang Feng.
Jiang Feng thought about it.
"Hunger marketing, you know, it's hunger marketing."
"Then why do you want to sell wontons for one yuan each? It's not profitable." The staff lady still doesn't understand.
"You don't understand this. It's because you don't make money that you need hunger marketing. Otherwise, if the sales are too good, there will be no profit."
Miss staff:?
Is this what I understand as hunger marketing?
"By the way, this episode cannot be broadcast. This is a commercial secret of our Taifeng Building. I tell you that it must not be broadcast!"
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