Lisco's American Life

The beer at the Oktoberfest is not free. On the contrary, the price of beer is a little higher than that sold on weekdays. Why are there so many people willing to travel thousands of miles to participate?

Liske also couldn't understand what everyone was thinking. This was a grand event in the beer industry. Some small brands could make a lot of money by participating in the Oktoberfest three times a year. They didn't need to set up their own sales channels at all.

After Lisko participated several times as an ordinary tourist, he also got some ideas. For drinking friends, this is a paradise for their indulgence. There are people from all over the world here, and everyone comes here for the same purpose. It seems that

With people of the same mind, it is normal for people to lie down on the street and fall asleep after getting drunk here.

Of course, the Denver government also held some preferential activities. They bought some beer from every wine merchant and held some competitions at the door. The content was to drink beer. The person who could last until the end would win the beer festival.

Three-day all-inclusive discount.

However, the entry fee is ten dollars. Almost every tourist who comes here is not willing to be outdone. They know that their drinking capacity is relatively light, but who knows that the tourists who participate together are even worse than themselves. Besides, drinking so much beer for ten dollars

, is also very cost-effective.

"gentlemen."

David had just seen off a group of guests, and was somewhat surprised when he came over with the notepad he had brought with him.

"Two German brewers have already placed orders to buy our production of 20,000 bottles next year."

David's eyes were full of surprises. Lisko participated in the Oktoberfest and even used his own favors to squeeze in and own a stall. The purpose was to have wine merchants from other countries automatically come to you to discuss cooperation.

Originally, David didn’t really believe in this method. The Oktoberfest is mostly attended by tourists and drinking enthusiasts, not many alcohol sellers. Although beer is the most consumed type of alcohol in the world, basically every drink

Sellers are targeting big, internationally renowned brands.

This is why the big breweries invest so much advertising money every year.

He felt that this sales route was not very clever, and there were thousands of wine merchants participating in the Oktoberfest. How could he ensure that his own beer would stand out? However, his good professional habits prevented him from refuting his boss.

The result was unexpected, and someone really cooperated. Originally, David's goal was to open up sales in the United States, but he didn't expect that now they are all sold to Germany.

As the country that loves beer the most, Germany is certainly a battleground for many brewery manufacturers, but because Germans love to drink beer, the same cookie-cutter tastes cannot satisfy them.

They like to pursue those high-quality small-brew beers curiously. This market is not big, but it still stands firm under the siege of big-name breweries.

The wine merchants who have reached cooperation today have rich pub resources, and their purpose is to add some high-quality beers to German pubs that are acceptable to drinkers.

The dark beer of Li's Ranch quickly caught their attention, and the wine merchants who tasted it were full of praise. The method of a small workshop is destined to not have a very high output. For alcoholics who are good at wine, this is what distinguishes them from others.

Strong style.

Lisko was also very satisfied with the result. Although he expected that his beer would have a chance to open up sales, he did not expect it to happen so soon. Today is the first day of the Oktoberfest.

"Hang on, we've just started. Remember to calculate our output. If we can't deliver the goods then we'll be in trouble."

Although Lisko was very happy with the result, he still patted David cautiously and asked him to pay attention to this aspect.

The information age is very developed, and the development of beer can be slower. However, for the circle of beer merchants, information is exchanged. If there is a breach of contract, it will be a big blow to the ranch.

David nodded to indicate that he would pay attention. The pasture is just a small trial this year, so the output is very low. But with the guarantee of the order, he plans to plant more rye next year. This will replace the income from the original vegetables in the pasture.

Become the backbone of ranch development.

Now that the economy is down and the agricultural environment is sluggish, Li's Ranch can find another way, which also points the way for other ranches. For Liske, the market for rye beer is huge. Ranchers, of course, compete with big brands of black beer.

Wheat planting bases are incomparable, but you can still survive by following the high-quality niche route.

Li Ke helped at the stall for a while, serving beers to tourists. He was very busy. Zhang Li, who was good at math, also replaced Jimmy, who had been using a calculator. The two of them were much more efficient than them.

Soon, the slow-moving queue in front of the stall began to speed up. The gathered tourists bought beer, clinked glasses with each other with smiles, and headed to the next stall.

Zhang You and Li Feng, who were tired from shopping, came back together holding hands intimately. After a while, Tina and Sunny, smelling of alcohol, also returned to the stall.

"Hey, I thought you guys wouldn't come back today, how about it? Isn't the handsome French guy very handsome?"

Zhang Li looked at the two best friends with an unhappy tone. The original plan was for the three best friends to act together, but now she is very dissatisfied with Sunny and Tina for leaving her behind.

"We made an appointment tonight, and I have to say that the handsome French guy is indeed very romantic."

Tina was not shy at all and answered Zhang Li's questions openly and openly.

"Besides, you already have Li, so you don't know how we will spend our boring evening."

Seeing that Zhang Li was indeed a little disappointed, Sunny quickly walked up to her and hugged her arm, whispering a few interesting things that had just happened in her ear. Zhang Li was soon amused so much that she didn't even bother to blame them.

Lisko looked at the interaction between the three women in amusement and shook his head speechlessly.

No one seems to need to eat lunch. During the trip, various snacks have already filled their stomachs. According to the custom of the Oktoberfest, everyone will find a place to rest at noon to relieve the drunkenness in the morning and refresh themselves. In the afternoon and

The carnival begins in the evening.

Lisko motioned to David to take care of the busy cowboys' lunch. By the way, these cowboys could also go shopping and participate in this lively party.

Then he looked at Zhang You who was a little drunk, Zhang Li who had drunk a lot on the way and his face was red, and Tina and Sunny who smelled of alcohol led a few people out of the venue.

We arrived at the temporary parking lot, got on the pickup truck, and rushed back to the castle.

After throwing Zhang Li, who couldn't hold back his sleepiness, and the other two women on a bed in the guest room, Liske thoughtfully took off Zhang Li's shoes, closed the door, and went to catch up on his nap.