Lisko’s American Life

"It is true at present. Maybe 80% of our income comes from everyone's gifts, rewards and website guaranteed rewards. Maybe this kind of guaranteed rewards will be canceled one day if they continue to persist. With the influx of There are more and more anchors, and the guaranteed expenditure of the website is also a huge expenditure. This kind of invisible benefits will definitely be cancelled. Usually, one or two advertisements will be hung in the live broadcast room and the interface of the user. At present, the person in charge of this business is still the exclusive person in charge of our website to contact and communicate, and these advertising resources are also advertising alliance channels owned by the YouTube company itself.”

Colt could clearly see what Lisko meant. He still admired his vision and methods from being a playful kid to a big fan. Being able to have the current achievements has a lot to do with the other party's willingness to help me, so naturally I will not hide anything in this regard, and honestly disclose all the sources of my income.

After listening to the other party's explanation, Li Sko nodded clearly. It seems that the means and channels for the other party to obtain benefits are not much different from what he guessed. I really know the future development route of this industry, but for the newcomers who have just entered this industry, everything is still in a state of groping, and it is already very good to be able to find these two channels that can obtain profits Thoughts and creativity.

And it can be seen that the oil pipe company also quickly understood how bright and broad the future profits of this industry will be and how bright and broad the future development direction of this industry will be, so they not only provided guarantee measures to retain these first batches A pioneer in exploring this industry, at the same time trying his best to use his own channels to speed up the development of this industry, and even open up his most conservative and most beneficial advertising alliance channels to promote the development of the other party.

We must know that for this kind of social platform software, advertising is the foundation of the company's survival. In addition to the bidding ranking, the annual advertising alliance may play a role. In the annual report alone, the profit provided by the advertising alliance can already account for about 80% of the entire company's profits. It can even be said that Just relying on these advertising revenues can make up for the basic operating expenses of a company for a whole year.

Although Rooster and Colt's current profits from the live broadcast industry have exceeded their imagination, in Lisk's view, they are far from discovering the most profitable place in this industry. Those anchors who have an audience of 100,000, if they can maintain their own level, the profits they earn are even wealth that some listed companies cannot earn for a whole year.

These emerging industries are often the easiest to make money at the beginning. Otherwise, why do people often say that the first to eat crabs are the happiest? Although they have taken some risks and paid for exploring the development laws of this industry, they can The returns obtained are far more sufficient and richer than when the industry stabilized.

In the previous life, there were too many channels for an anchor to make money, such as live broadcasting to sell goods, such as hanging sales links during the live broadcast, or relying on the fans obtained by live broadcasting to operate his own exclusive online store industry, and at the same time Accepting advertisements and some other channels can also obtain a steady stream of profits, and even if the attention feedback from this live broadcast is converted into other power and publicity channels, the wealth that can be brought to oneself is even more.

Now that the two of them already have the basis for cashing out, as long as they have a scale of 100,000 people, it is almost easy to turn it into a huge wealth to feed back to themselves, but Lisko does not intend to order everything all at once. Show it, because too much advanced development may damage the industry, and the steady pace itself will do far more harm to the industry than it will contribute.

One step ahead is a genius, if you are 10 steps ahead, you will become a monster, and you will even be resisted by everyone. It is precisely because of this that he made his own suggestion after careful consideration for a while, and he was already waiting at the side. The long-time Rooster and Colt also listened carefully to each other's subsequent analysis of their own industry.

"In my opinion, you can now have an average viewing volume of 100,000 people is a great achievement, now you need to consider how to use these attention as your own strength, instead of following this What the platform has obtained, pay attention to publicize your own advantages as much as possible, so that more people are interested in the two of you, instead of simply relying on this platform to develop. You must know that no matter how big the company is, it will develop to a certain level in the future. After the level, there will definitely be some friction, that is, a couple who are very in love, and there will be a period of estrangement between the two of them in the course of their lives. You have to make corresponding preparations in advance, even if you leave this platform, you can still take yourself away resources and power, instead of leaving this platform, it is still a common people.”

The question Lisko mentioned is quite a good point of view, and Colt and the rooster also fell into deep thought. As the other party said, all the power they have now has been relying on the YouTube platform. Achievements that can only be obtained through promotion. If one day I have a contract disagreement with the company in charge, or a difference in the choice of route, and I have to make a decision to leave this platform, does that mean leaving this platform? It will return to the state of nothing.

Try to convert these fans belonging to the platform into your own personal fans, and you are an anchor. The most important thing you need to do now is when you have a fan base of 100,000 in your hands, no matter whether you are on Youtube or not in the future. Continue to work, even if it is changed to an unknown small station, relying on the loyal admiration of these people, I can still achieve the same results, and maybe even better.

This question has never been thought about by the two of them before, and it can be said that the two of them are temporarily blinded by what they have gained so far, and have not considered this factor.