Lisko’s American Life
259. Sales of beer
The beer at the Oktoberfest is not free, on the contrary, compared with the price of beer sold on weekdays, it is a little bit higher. Why are so many people still willing to travel thousands of miles to participate?
Li Ke also doesn't understand what everyone thinks. This grand event in the beer industry, some small brands, can make a lot of money by participating in the beer festival three times a year, and there is no need to lay their own sales channels at all.
After participating several times as an ordinary tourist, Li Ke also got some ideas. For drinkers, this is a paradise for their indulgence. There are people from all over the world here, and everyone comes here for the same purpose. With people of the same kind, it is perfectly normal to lie down and sleep soundly on the street after getting drunk here.
Of course, the Denver government also held some preferential activities. They bought some beer from every wine merchant, and held some competitions at the entrance. The content was to drink beer in the competition. Three-day full-time discount.
However, the entry fee is ten dollars. Almost every tourist who comes here is not to be outdone. He knows that his drinking capacity is relatively light, but who knows that the tourists who participate together are worse than himself. Besides, ten dollars drinks so much beer , is also very cost-effective.
"gentlemen."
David had just sent away a group of guests, and came over with a notepad he carried with him in some surprise.
"At present, two German brewers have placed orders to buy our production of 20,000 bottles next year."
David’s eyes were full of surprises. Lisko participated in the Oktoberfest, and even with his own favor, he squeezed in to own a booth. The purpose is to have wine merchants from other countries come to you automatically to discuss cooperation.
Originally, David didn’t really believe in this method. The Oktoberfest is more for tourists and drinkers, and not many wine sellers come to participate. Although beer is the most consumed variety of alcohol in the world, basically every drink Sellers are aiming at those big brands that are well-known internationally.
This is why those big beer manufacturers invest so much in advertising every year.
He felt that this kind of sales route was not so clever, and there were thousands of wine merchants participating in the Oktoberfest, so how could he guarantee that his own beer would stand out? However, his good professional habits prevented him from refusing to refute his boss.
The result was unexpected, and there was really someone to cooperate with. Originally, David's goal was to open up sales in the United States, but he didn't expect to sell to Germany now.
As the country that likes beer the most, Germany is certainly a must for many beer manufacturers, but because Germans like to drink beer, those cookie-cutter tastes cannot satisfy them.
They like to hunt for those high-quality small brewed beers. This market is not big, but it is still standing under the siege of big-name breweries.
The wine merchants who have reached cooperation today have rich tavern resources. Their goal is to add some high-quality beer to German taverns that can be accepted by alcoholics.
The dark beer of Li's Ranch quickly caught their eyes. After tasting it, the wine merchants were full of praise. The small workshop is destined to not have a high output. For the drunkards who are good at wine, this is what distinguishes them Compelling.
Lisko was also very satisfied with this result. Although he expected that his beer would have a chance to be sold, he did not expect it to be so soon. Today is the first day of the Oktoberfest.
"Hold on, we've just started, remember to calculate our output, and it will be troublesome if we can't deliver the goods by then."
Although Lisko was very happy with the result, he still patted David cautiously, telling him to pay attention to this aspect.
The information age is very developed, and the development of beer can be slower, but for the circle of beer and wine merchants, information is interoperable. If the contract is breached, it will be a big blow to the ranch.
David nodded to indicate that he would pay attention. The ranch is a small trial this year, so the output is very low, but with the guarantee of the order, he plans to plant more rye next year, which will replace the original vegetables in the ranch. Become the backbone of the ranch's development.
Now that the economy is down and the agricultural environment is sluggish, Li’s Ranch can find another way, which also points out the direction for other ranches. For Lisko, the market for rye beer is huge. The wheat planting base is incomparable, but you can survive by taking the boutique niche route.
Li Ke helped out at the booth for a while, receiving beer for the tourists. He was very busy. Zhang Li, who was good at counting, also replaced Jimmy who had been using a calculator. The efficiency of the two was much faster than theirs. Soon the slow-moving line in front of the stalls began to speed up. The tourists gathered together bought beer, clinked glasses with joy, and walked to the next one.
Tired of shopping, Zhang You and Li Feng came back together holding hands intimately. After a while, Tina and Sunny, both smelling of alcohol, also returned to the booth.
"Hey, I thought you guys wouldn't be back today, how are you? Isn't the handsome French guy very handsome?"
Zhang Li looked at the two best friends, with an unhappy tone in his tone. Originally, the three best friends planned to act together, but now she is very dissatisfied with Sunny and Tina's behavior of abandoning her.
"We have an appointment tonight, and I have to say, the handsome French guy is really romantic."
Tina was not shy at all, and answered Zhang Li's questions openly.
"Also, you already have Li, how do you know how to spend our boring evenings?"
Seeing that Zhang Li was really disappointed, Sunny hurried up and hugged her arm, and whispered a few funny things that happened just now in her ear, which quickly amused Zhang Li so much that she didn't bother to complain about them.
Lisko watched the interaction of the three women with amused expression, and shook his head speechlessly.
It seems that everyone does not need to eat lunch. During the trip, all kinds of snacks have already filled their stomachs. According to the customs of the Oktoberfest, everyone will find a place to rest at noon to relieve the drunkenness in the morning and maintain a good spirit. In the afternoon and That's when the fun starts at night.
Lisko signaled David to settle the lunch of the busy cowboys, and by the way, let these cowboys also go shopping and participate in this lively party.
Then, looking at Zhang You, who was a little drunk, and had drunk a lot on the way, Zhang Li, who was blushing, and Tina and Sunny, who smelled of alcohol, led a few people out of the venue.
Came to the temporary parking lot, got on the pickup, and rushed back to the castle.
Throwing Zhang Li, who couldn't hold back his sleepiness, and two other women on a bed in the guest room, Lisko thoughtfully took off Zhang Li's shoes, closed the door, and went to make up for his afternoon nap.
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