Little Farmer Big Star

Magic City, a certain street. www.biquuge.info

There are many shops on both sides of the street, and the streets are crowded with people. A voice comes from a certain shop on the street and can be heard far away.

“The last three days, the last three days, the entire clearance sale!

…”

This is naturally the shop opened by the boss named "Lao Zhu".

At this time, although the business in the store was worse than the previous two days, it was still pretty good. It was one of the stores with the best business on this street.

The owners of several shops across the street couldn't help but come over at this time.

"Hey! Boss, please come out and ask me something." A boss said outside the store.

When Lao Zhu heard the shouting and saw that it was the owners of several shops across the street, he smiled inwardly. He knew that the bosses had often gathered together in the past two days, muttering about their own shops.

Lao Zhu walked out and asked with a smile: "Boss Ji, what's the matter?"

"Boss Zhu, you are talking about the last three days. This is already the fifth day. What does this mean?" Boss Ji asked.

Lao Zhu laughed and said: "Boss Ji seems to have misunderstood. The last three days before meant that the items in my store were discounted by 5.52% in the last three days. Now, the items in my store are discounted by 5.53%, but It’s only three days.”

Several bosses were stunned after hearing this, but they quickly realized that the 5.52% off and 5.53% off prices were clearly excuses. I hope this is the rhythm of advertising for the "last three days".

"Bless you, boss, you...you..." The bosses didn't know what to say for a moment.

They have been jealous of Lao Zhu's shop these days. They originally thought that it would only be three days at most, but that would be nothing.

Now it seems that this is going to continue forever, which is not bad.

Several bosses suddenly lost their composure, but they wished the bosses to do business honestly, so the excuses of 5.52% off and 5.53% off were justifiable, and they couldn't say anything.

Several bosses are burning with envy and jealousy. You look at me and I look at you, but there is nothing you can do.

Suddenly, several bosses shouted "Ouch" at the same time,

Without saying hello, he hurried back to his store.

It seems that they thought of something at the same time.

You always want to do the whole "last three days" commercial, then we won't follow your example?

Moreover, it is so easy to learn, just a few pieces of rice paper, writing a few big characters, a stereo, recording a few sentences and you're done.

As a result, several bosses also hung signs with the words "Last Three Days" in their stores.

Other stores that were slightly further apart also understood the trick at this time, and the words "last three days" appeared in more and more stores.

Of course, there are also some bosses who are better than their masters. If you say "last three days", then I will do "last two days" and "last day", and the advertising words will be replaced by my own original advertising words.

Anyway, we have the original advertising slogan as a template, so it is easy to change it.

As a result, this street, the street next door, and more and more streets nearby, the cries of "last three days" and "last two days" ebbed and flowed with each other. While it made people feel pain, it also added to the street. Some strange anger.

I don’t know if it was because Lao Zhu’s shop had a head start during the “last three days”.

Although many stores now have similar advertisements, the business of Lao Zhu's store has not had much impact and is still good.

It is still one of the best-selling shops on this street.

This is just like the business of Lao Zhu's store was not good before. No one knows why, but it is the fact.

Seeing that the business in his store was not affected at all, Lao Zhu let out a long sigh of relief.

He knew that this kind of advertising method would soon be imitated by others, and he was once worried that the business in his store would return to its original deserted state.

Now, I am finally relieved.

"Mr. Li Fan, thank you! Your one spontaneous act has helped me so much!"

Lao Zhu and his wife have said this in their hearts countless times.

…

Magic City, an office building, Dianshi Advertising Planning Co., Ltd.

Manager's office.

Manager Ruan Dongquan asked: "Xiao Kang, have you found out about the 'last three days' advertisements that suddenly appeared on several streets near Yonghui Road?"

Kang Yang, who is called "Xiaokang", replied: "Manager Ruan, I have inquired clearly. This is not a secret. The advertisement of 'Last Three Days' was first put up by a store called 'Jianyou Clothing'. The boss His name is Zhu Yunwen."

Ruan Dongquan nodded and asked, "Did boss Zhu Yunwen come up with this by himself?"

Kang Yang shook his head and said: "No, I asked Boss Zhu, and Boss Zhu didn't hide anything. He said that this advertisement was for a noble man. Seeing that the business in his store was not good, he gave him such an advertisement. This Advertising is really miraculous. As soon as the ad came out, the business in Boss Zhu’s store has undergone earth-shaking changes. But who is that noble man? What is his name? Boss Zhu is unwilling to reveal it.”

Ruan Dongquan frowned slightly and said, "Don't want to disclose it? This..."

Kang Yang saw Ruan Dongquan's expression and asked tentatively: "Manager, do you value the person who advertises for Boss Zhu?"

After hearing this, Ruan Dongquan smiled slightly and asked: "Xiaokang, do you think this 'last three days' advertisement has no technical content at all and is something that everyone should be able to imagine?"

Kang Yang was struck by what he said and said: "Isn't it?"

Ruan Dongquan sighed softly and said: "It is indeed very simple, and there is no technical content. It should be easy to imagine, but... that was after someone figured it out. Xiaokang, do you understand what I mean? "

Kang Yang thought for a moment and nodded thoughtfully.

Ruan Dongquan shook his head slightly and continued: "Being able to come up with a very applicable advertisement like 'The Last Three Days' based on the specific conditions of the street where Boss Zhu's shop is located, that Boss Zhu is a noble person, not to mention that he is Genius, that is also an absolute talent, what our advertising company lacks most is this kind of talent.

Recently, a large client has been dissatisfied with the advertising planning plan provided by our company.

Therefore, if possible, I would like to invite that noble person to our company, or to have some form of cooperation with him.

Xiaokang, your main task these two days is to establish a good relationship with Boss Zhu. You must let Boss Zhu introduce his noble man to us.

Also, since we can pay attention to the advertisement of the "Last Three Days", other advertising companies will definitely notice it, and maybe there will be other advertising companies who have the same idea as us. Therefore, the speed must be accelerated. "

Seeing that the manager attached so much importance, Kang Yang did not dare to neglect and said: "Manager, please don't worry, I will do my best."

Ruan Dongquan nodded and said, "Well, you go ahead."

"Okay, manager." After Kang Yang said that, he left the manager's office.

After Kang Yang went out, Ruan Dongquan fell into deep thought again, "What a 'last three days'. Sometimes, the seemingly simplest advertisement is actually the most difficult. It's not easy!"

…

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(To be continued.)