Little Farmer Big Star

The ratings war was settled, and Li Fan received a large amount of income.

There is another thing. Although the dust has not settled yet, Li Fan has received a larger amount of income.

That is the sales war for health products owned by various health product companies during the prime sales period during the Spring Festival.

Although the current golden sales period is not over yet, the sales of various health products have already differentiated themselves.

Netizens have previously called Naoqiangjin’s ads “the worst ads in history”, “the most stupid ads”, “the most annoying ads” and so on.

Of course, even now, these labels are not expected to be cancelled.

At the same time, Hengyuan Health Care spent a huge amount of money to buy this advertisement, which became the biggest joke among peers and the advertising industry. Countless people were gloating about the misfortune, waiting for Hengyuan Health Care to lose all their money.

However, with the arrival of the golden sales period, peers and the advertising industry have experienced a series of emotional changes, from disdain at the beginning, to surprise later, to surprise, confusion, and now disbelief and shock.

Yesterday, Wang Jin, the vice president of Hengyuan Healthcare, and Wu Liangquan, the marketing manager, arrived at Sansheng Village.

After seeing Li Fan, Wang Jin laughed loudly and looked very excited.

Li Fan smiled and asked: "Mr. Wang is so happy, but the sales of Brain Power Gold are not bad?"

Wang Jin smiled and said: "It's not just good, it's simply too good. It's so good that people can't believe it. It's so good that it shocks the entire industry!"

According to Wang Jin, as of the fifth day of the first lunar month, that is, February 27, in more than a month, the total national sales of "Brain Power Gold" products reached 500 million yuan.

The total sales of all health care products in the country is only 1.5 billion yuan, and "Brain Power Gold" accounts for 30% of the total sales.

After the data was released, the health care product industry, advertising industry, and media industry were in an uproar and shock.

No one dares to believe that it is true, even Hengyuan Healthcare itself can't believe it, but the data is definitely not wrong, it is the fact.

"500 million sales in more than a month?" Li Fan nodded, not too surprised.

You know, the annual sales of melatonin in the previous life was more than 1 billion, and the population of this world is much larger than that in the previous life. In addition, it is the prime sales period of the Spring Festival, and the sales of 500 million a month are not Surprising.

When Wang Jin saw Li Fan just smiling and nodding, seemingly not surprised at all, Wang Jin was shocked and thought to himself: "Is this data already in his expectation, or is it that such a terrifying sales volume is not enough? Is he surprised?"

No matter what the reason was, Wang Jin felt that the young man in front of him seemed even more unfathomable.

You know, when he knew this sales data, everyone was shocked. Not only him, but everyone in the company, including everyone in the board of directors, were all shocked. This is definitely a miracle in the history of health care product sales.

"By the way, Mr. Li Fan has one more thing," Wang Jin continued, "According to our conservative estimates, the annual sales of Naoqiangjin products will be more than 2 billion, and the net profit will be more than 1.5 billion, that is He said that our company’s annual dividend to Mr. Li Fan will be more than 300 million.”

When it comes to the dividends given to Li Fan, Wang Jin can't help but feel a little sad. 300 million yuan, even he can't help but be very greedy.

Moreover, this is only one year's dividend. According to the advertising purchase contract agreement, they will pay dividends to Li Fan for five consecutive years.

Conservative estimates suggest that the total dividends paid by their company to Li Fan will exceed 1 billion.

Of course, it's a pain in the neck. Wang Jin knows that the more dividends they give Li Fan, the more net profits their company will earn. He can't wait to give Li Fan a dividend of 1 billion a year.

300 million? This is undoubtedly not a small sum, even for Li Fan now.

Therefore, Li Fan's eyes widened, but the 300 million yuan would not be available until a year later, and it was only an estimate.

The actual arrival at that time may be more,

Possibly less.

However, if nothing else happens, there should be more.

Li Fan smiled and shook hands with Wang Jin again and said, "Mr. Wang, happy cooperation!"

Wang Jin saw the fluctuation in Li Fan's eyes and breathed a sigh of relief. If Li Fan remained indifferent to the huge dividend of 300 million yuan, Wang Jin would start to doubt the world.

…

The most idiotic "Brain Power Gold Advertisement" has created a sales myth in one fell swoop, causing an uproar among health care companies, the advertising industry, and the media. At the same time, they are also puzzled and cannot figure out the reason.

For many health care companies, the most painful thing now is deep regret and deep regret.

Because that Brain Power Gold advertisement was once publicly advertised by Li Fan, but they scorned it.

Among many companies, Xinfeng, Yuanheng, Naoli, and Tongwei are the four companies that regret it the most.

Among them, three companies, Yuanheng, Naoli, and Tongwei, were originally interested in purchasing, but were frightened by the price of 50 million.

I think Li Fan must be crazy to offer such an outrageous price.

But looking at it now, is 50 million expensive?

Not only is it not expensive, it’s simply a bargain!

The sales of Naoqiangjin exceeded 500 million in just over a month. How many 50 million is this?

The sales of the products of their three companies in this month are all around 30 million, which is more than ten times worse than that of Hengyuan Health Care.

They have already regretted it. The only thing that can be discussed now is that Hengyuan Enterprise did not directly buy it out with a price of 50 million, but chose another purchase method and paid Li Fan more than ten times the price in vain.

As for Xinfeng Health Care, their "brain yellow tendons" were the first to come into contact with that advertisement.

In the end, they chose another ad based on comparison.

At first, they were overjoyed. Because their "Nao Huang Jin" advertisement was rated as the best advertisement on the Internet, which is exactly the opposite extreme from the "Nao Qiang Jin" advertisement.

However, just when they made bold statements about occupying a large number of the health care products market, they discovered that it was other people's "brain-strengthening gold" that occupied the market in large quantities, not their "brain yellow tendons."

Their sales are 500 million, and although they rank second, their sales are only 90 million. The difference is really huge.

Several shareholders on the board of directors of Xinfeng Enterprise were sullen all day long, ordering all management personnel to hold meetings all day long to carefully study and analyze the reasons why that advertisement created the sales myth.

When the reason has been analyzed, when will the meeting end?

A group of management staff were miserable, and they could not find the reason.

They went to the market many times to investigate and asked those customers who bought "Brain Strong Gold" why they bought "Brain Strong Gold"?

And almost all customers' answers are the same, that is, they don't know the reason, but they just bought it anyway.

This is not an answer, it's driving me crazy.

Not only Xinfeng Health Care, but almost all health care companies, as well as many advertising companies, including some media, have carefully studied and analyzed this problem, but they have never been able to find the reason.

Wang Jin from Hengyuan Health Care also asked Li Fan when he left after visiting Li Fan, why was the market effect of that advertisement so good?

Li Fan smiled and replied: "I don't know either."

Li Fan indeed didn't know, and no one would know, but it was an indisputable fact that the "Brain Power Gold" advertisement would become a legend in the history of advertising.

…