Little Farmer Big Star

Remember in one second【】

Ye Chu wants to create an influential entertainment talent show, and the difficulty is not ordinary.

However, Li Fan was moved when he heard it. If he wanted to create "The Voice of China", he would naturally need to cooperate with the TV station.

Now I met Ye Chu by chance at the Funan Airport and learned that he wanted to create an influential entertainment talent show. It was a coincidence.

If "The Voice of China" can greatly increase the influence of Funan TV, it seems to be a good choice.

Funan TV is also Li Fan's hometown TV, so it is only natural to contribute a little to his hometown TV.

As for Funan Satellite TV, which is currently only a second-rate satellite TV, will it affect the final ratings of "The Voice of China"?

Li Fan is not worried at all, so what about the second-rate satellite TV? As long as the signal coverage across the country is the same, second-rate satellite TV can still create ratings champions.

Thinking of this, Li Fan said: "Director Ye, how many resources does your TV station plan to use to create an influential entertainment talent show?"

Ye Chu said: "This time, Taili is determined to accomplish this thing and is prepared to invest 30 million."

"Thirty million?" Li Fan was slightly surprised. It seemed that Ye Chu was planning to use his real qualifications this time.

Thirty million yuan to build an entertainment program is definitely a huge sum of money.

You know, Shanghai TV’s “Dream Singer” only had an investment of 40 million.

When Modu TV announced that it would invest 40 million to create "Dream Singer", it directly shocked all TV stations, media and audiences.

Investing 40 million to create an entertainment program is absolutely crazy.

You know, the average investment in entertainment programs is one or two million, and there are almost none exceeding five million, and some even only have a few hundred thousand.

Now, Ye Chu's Funan Satellite TV actually plans to invest 30 million. I have to say that he is really determined.

However, for Li Fan's "The Voice of China", 30 million is not enough.

Of course, Li Fan would not tell Ye Chu about "The Voice of China" yet, but continued the topic just now: "With an investment of 30 million, it seems that Director Ye is determined.

So, does Director Ye have any clues about program planning? "

Ye Chu nodded and said: "I have some ideas, and it is still a music talent show. This type of talent show is the most popular show for the audience. However, it is not perfect yet, and the program team needs to further improve it."

Li Fan agreed with Ye Chu. Musical talent shows are indeed the most popular talent shows.

Then, Li Fan continued: "I wonder if it would be convenient for me to ask, when does Director Ye plan to launch a new program?"

Ye Chu smiled and said: "Of course, I plan to launch it in June this year. By that time, Magic TV's "Dream Singer" has also ended."

"Oh?" Li Fan said with a smile, "Director Ye deliberately chose to release it after the finale of "Dream Singer"!"

Ye Chu did not deny it and said: "To be honest with Mr. Li Fan, although I am determined to do well this time and have confidence, I still dare not compete head-on with "Dream Singer". In fact, "Dream Singer" "Singer" is currently the most popular music talent show. As soon as it came out, similar programs on other major TV stations have chosen to avoid its edge. Similar programs including Hunan Satellite TV, Jiangsu and Zhejiang Satellite TV, and Southern Satellite TV do not dare to compete with it. Now "Dream Singer" is the only music entertainment talent show that is conducting auditions."

"Oh?" Li Fan didn't know much about this. He didn't care much about it before.

However, this shows that "Dream Singer" is really a dominant one now. As soon as it was aired, other similar programs avoided its edge.

It really means something like "when the phoenix appears, all the birds will surrender".

"This is interesting." Li Fan thought in his heart.

Then, he added: "So, the ratings of "Dream Singer" are probably not low!"

Ye Chu sighed: "Not only is it not low, it is frighteningly high and enviable. The average ratings for last year's season were 6.8, and the highest ratings reached 8.1, which is simply terrifying."

"6.8? 8.1?" Li Fan usually doesn't care about the ratings of entertainment programs. He doesn't have much feeling about these two numbers. He asked again: "What about similar programs on other satellite TVs? What are the ratings? "

Ye Chudao: "In addition, the ratings of the similar program "Your Stage" on Xiangnan Satellite TV were not low last year, with an average rating of 5.6 and a maximum rating of 7.0. However, this is because it was offset from "Dream Singer". If It is broadcast on the same schedule as "Dream Singer", and the ratings are probably far lower than this number. In addition to Hunan Satellite TV, a few satellite TVs such as Jiangsu and Zhejiang Satellite TV and Southern Satellite TV have similar ratings for similar programs. It can reach above 3.0. Of course, they all need to stagger the schedules of other stronger similar programs. The ratings of other similar programs on satellite TV are not very good, ranging from 0 o'clock, 1 o'clock, and 2 o'clock. "

Li Fan nodded. The situation was similar to what he had guessed. "Dream Singer" was the dominant one, "Your Stage" also had good competitiveness, and there were several others that also had a certain market. The rest were almost all It's the existence of cannon fodder.

Later, Li Fan added: "What are the ratings of similar programs launched by Funan TV in the past? Is it convenient for Director Ye to disclose it?"

Ye Chu coughed lightly and said: "Since it is Mr. Li Fan who is asking, there is nothing to hide. Our TV station has planned six similar programs in recent years.

^0^ Remember in one second【】

The program was broadcast on four channels, two of which were stillborn. Among the four programs broadcast, the one with the highest ratings has an average closing rate of 0.8 and a highest ratings of 1.5. The results were a bit miserable, which made Mr. Li Fan laugh. "

The results were indeed a bit miserable, but Li Fan obviously couldn't laugh at him and said: "Director Ye is serious. Although the ratings are not high, considering the actual situation of our satellite TV, it is not bad. By the way, Director Ye "Chang, what are your expectations for the ratings of the new show?"

Ye Chudao: "Only when the average ratings reach above 4.0 can it be called 'influential'."

Li Fan nodded. Ye Chu was right. Judging from the ratings of similar programs on major satellite TVs, the average ratings of such programs must indeed reach 4.0 or above to be called "influential".

However, it will be extremely difficult for a second-rate satellite TV to achieve an average ratings of above 4.0.

Now, Funan Satellite TV is planning to invest 30 million, which will indeed make it less difficult, but the reduction will not be large.

After all, if you want to launch a successful music entertainment talent show, large investments alone are not enough.

If all it took was big investment, then major TV stations would have taken action long ago.

No matter how poor a satellite TV station is, it can still afford an investment of 30 to 50 million.

Therefore, Li Fan is not very optimistic about Funan TV's ratings this time, which can reach above 4.0.

Of course, if Ye Chu's program planning this time is attractive enough, it is still possible.

The key depends on how Ye Chu's new program planning goes?

…

Dear, this chapter is finished, I wish you a happy reading! ^0^