Little Farmer Big Star

Chapter 727 Disadvantages and Opportunities

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Director Chu Pingsheng presided over the meeting in person.

Chu Pingsheng said: "Everyone watched the demo of "The Sword of the Yue Girl" yesterday, and now everyone has their own opinions on the matter of putting it on the golden stage."

Yang Shan, head of the program department, first said: "This year's New Year's Day is on February 22. The new dramas specially prepared by major TV stations to compete for the prime ratings during the Spring Festival will be broadcast around February 5. We There is no problem in choosing to start the broadcast on February 5. However, if you choose "The Sword of the Yue Girl", will it be more risky?"

Another person in charge, Gong Weiyuan, also said: "The Sword of the Yue Girl is much more exciting than we thought, and I am very excited to watch it. However, Director, it is a martial arts drama after all, and everyone who likes to watch it is martial arts. Fans, although there are a lot of people, but compared with the huge audience, the proportion is very small. I think it is safer to choose "Mother-in-law and Daughter-in-law's Family" to participate in the prime rating battle. "

Lin Hua, the person in charge of the broadcast transmission center, said: "In addition, "The Sword of Yue Girl" has a disadvantage, that is, the number of episodes is not long, there are only 15 episodes in total. If it is placed in the prime time, only one episode can be broadcast a day. This is very disadvantageous. When we signed the purchase contract, we also agreed that we could not cut the drama to length without permission.”

Then a few more people expressed their views, and everyone's views are basically the same. "The Sword of the Yue Girl" surprised and excited everyone, but it was too risky to broadcast in the prime time because of the martial arts drama.

It can be broadcast after the prime time, which is often referred to as the second prime time, and its effect will not be much worse than the golden time.

Chu Pingsheng didn't speak for a while. When everyone was talking about the same, Chu Pingsheng smiled slightly and said, "Everyone has the same opinion, and they all think that the audience of "The Sword of Yue Girl" will be very limited, is that so?"

Yang Shan said, "Master, isn't that the case?"

Chu Pingsheng nodded and said: "Of course, Mr. Gu Yong said that the audience of martial arts dramas is definitely not just martial arts fans, and martial arts fans are only a small part of them. I fully agree with this."

The rest of the people listened to Chu Pingsheng saying this, and all showed a thoughtful look.

After a while, Gong Weiyuan said: "Director, this statement may not be wrong. I also understand what the director means. The previous martial arts dramas couldn't do this. But "The Sword of Yue Girl" can do it.

However, this has not been tested by the market after all.

It's just Mr. Guyong's inference, or Mr. Guyong's personal opinion.

I don't doubt Mr. Guyong, but at such an important and critical period, I still think it's too risky to use "The Sword of the Yue Girl" as the touchstone. "

After listening to the others, they also nodded in agreement.

Chu Pingsheng nodded and said, "I don't deny Director Gong's statement. Whether "The Sword of the Yue Girl" can attract those non-wuxia fans still needs to be tested by the market, and we do have certain risks.

Just, I want to ask everyone, if we choose "Mother-in-law and Daughter-in-law's Family", what will be the final result in this ratings war? "

Gong Weiyuan pondered: "Our biggest opponent is undoubtedly CCTV, but because of its special status and nature, it will not participate in this ratings war.

Therefore, our biggest opponents are actually the other three TVs. Among them, Magic Capital TV is the biggest threat. It not only overwhelms us in the comprehensive ranking, but the work "Who Loves You More" prepared this time is even more aggressive. It is directed by the first-line director Wang Liang, and the male and female protagonists are both popular Add idols, and more old actors will join. Undoubtedly our biggest rival.

In addition, Jiangsu and Zhejiang Satellite TV and Southern Satellite TV are also not to be underestimated. Therefore, the results are still very hard to say, and it may not be able to do with Magic Capital TV. In the face of Jiangsu and Zhejiang TV and Southern TV, there is no absolute certainty. "

Yang Shan replied: "Not only that, but you can't take the other TVs lightly. You know, there are more than one or two TVs who want to squeeze into the four TVs and already have corresponding strengths. Their threats are also very high. Big, everyone has been gearing up for a long time. Therefore, we can't take risks even more."

Chu Pingsheng said: "In other words, if we choose "Mother-in-law and Daughter-in-law's Family", if we can rank behind Magic Capital TV and before other TVs, we will be very lucky. It may be overtaken by the satellite TV behind, is that so?"

Gong Weiyuan, Yang Shan and others nodded and said yes, although they were a little helpless, it was a fact.

Chu Pingsheng nodded and said: "Very good, I have the same opinion as everyone. However, I think that since the situation this year is not optimistic, it is better to win by surprise. If you choose "Yue Girl Sword", there may be unexpected surprises."

"But, Director..." Gong Weiyuan just wanted to say something, but heard Chu Pingsheng continue: "Everyone listen to me first, now the audience of martial arts dramas is very limited, which is a very big drawback. From an angle, isn't it a very big opportunity?

Whether it's emotional works or historical works, everyone has seen countless. No matter how good the shots are, everyone will have a little bit of visual fatigue, but they don't know it.

If a brand-new martial arts drama comes out at this time, everyone will see it. It turns out that martial arts dramas can still be shot like this, and martial arts dramas can still be so wonderful and beautiful. This unexpected surprise will definitely make them elated and even excited.

This is a brand-new movie viewing experience that no one has ever experienced before. Once they are attracted, it will be difficult for them to break free.

Of course, to do this, this martial arts drama must be very exciting, far from being comparable to those of the previous martial arts dramas.

And "Sword of Yue Girl" is such a martial arts drama. It is also a unique martial arts drama among all satellite TVs. Once its brilliance is excited, no one can suppress it.

Whether it is Magic Capital TV or CCTV, it will be eclipsed in front of it.

Because it is not an ordinary martial arts drama, it will be the perfect transformation of martial arts dramas in the history of China, and it will even open a new era of martial arts screens.

Just as the original novel "The Sword of the Yue Girl" opened a new era of martial arts novels, the TV series "The Sword of the Yue Girl" will surely usher in a new era of martial arts TV series.

Mr. Gu Yong is the creator of all this, and we, Hunan Satellite TV, are the witnesses and operators of all this, and will definitely leave a deep mark in the history of Chinese TV dramas.

Don't you expect and yearn for all this? "

Chu Pingsheng became more and more excited as he talked, and by the end his face was flushed, and he couldn't help himself.

...

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