Live broadcast to make money, ten dollars to build a money empire

Chapter 024

After lunch, Jiang Chen took the two to the barbecue restaurant to sign the transfer contract.

Niu Meng and Yang Xiaoli knew that Jiang Chen directly took over a barbecue restaurant.

“Jiang Chen, you bought the lottery ticket just to win this barbecue restaurant?”

Niu Meng looked at Jiang Chen and said in surprise.

Jiang Chen nodded, Niu Meng suddenly stopped talking, at this time he knew that Jiang Chen did not play the lottery to make quick money at all.

It’s for follow-up investment.

It’s just that the business of this barbecue restaurant doesn’t seem to be very good.

At this time, Yang Xiaoli also spoke.

Because she dances and sells around the square every day, she knows the business of some of the surrounding shops, including the barbecue restaurant that Jiang Chen took over.

“It’s really not good, otherwise the boss wouldn’t have transferred it.” Jiang Chen did not hide it, but said very calmly.

“If the business is not good, you still take over, must you not lose money?” Yang Xiaoli frowned, if it weren’t for Jiang Chen ranking tenth on the asset ranking, she would have doubted whether Jiang Chen would make money.

Jiang Chen naturally knew what she was thinking, it was nothing more than worrying that the business of the barbecue restaurant was not good and she would not be able to make money.

Smiling, Jiang Chen said: “Bad business is a problem of poor management, and I am confident that the barbecue restaurant will turn a profit.” ”

After taking over the money of this barbecue restaurant, Jiang Chen analyzed the situation of the barbecue restaurant.

Good location, in a busy area, the flow of people around is no problem.

The craftsmanship of the chef in the barbecue restaurant is also good, and the grilled food is delicious.

The business of the store is not good because of the several barbecue restaurants distributed around, which diverts the flow of customers.

Especially a restaurant called Qingfeng Grill Bar, because there is a resident singer in the store, it has snatched away the surrounding customers.

At this time, if you can attract the flow of customers, the business will immediately turn a profit.

“Can you turn a barbecue restaurant around?” Yang Xiaoli looked at Jiang Chen suspiciously.

“Hmm!” Jiang Chen nodded seriously.

“Bragging.”

Su Yu pouted and said.

If there is really a way to turn the barbecue restaurant into a profit, the barbecue restaurant owner will not transfer.

But before he finished speaking, Brother Ma’s voice sounded: “I think that Jiang Chen may really have a way to turn the barbecue restaurant into a profit.” ”

Teacher Ma nodded: “Judging from his style, he should be confident, otherwise he will not rashly take over the barbecue restaurant.” ”

“It’s up to him to do it.” The Great Hadron echoed.

Three big guys spoke for Jiang Chen one after another, and Su Qiu was immediately embarrassed, and his face was even more hot.

Didn’t I just say a bragging, you three big guys, is it necessary to stand up and support Jiang Chen immediately?

Su Qiu was a little depressed.

Jiang Chen went out directly.

Since you have decided to drain the flow of the barbecue restaurant, you must not sit dry.

He plans to buy a large number of beers, use beer as a drain, engage in a wave of activities to make a profit, and then when the business is booming, he will transfer the entire barbecue restaurant out, find someone to take over the plate and cash out.

So soon, he found a liquor wholesaler, spent six thousand yuan, bought one hundred and fifty cases of beer, and had it delivered to the store.

Why buy so much beer? Yang Xiaoli asked with a confused face, not only her, but the audience in the live broadcast room were also puzzled, not knowing why Jiang Chen bought so much beer.

“You’ll know later.”

Jiang Chen sold a pass.

Su Qiu in the studio suddenly pouted: “Pretend to be mysterious.” ”

However, after Mr. Ma saw these beers, his eyes lit up slightly.

I probably knew what he wanted to do.

“What for?” Su Qiu asked.

Teacher Ma smiled and spat out two words: “Drainage.” ”

Su Qiu frowned: drainage?

“Yes, it’s drainage.”

Teacher Ma nodded, “Jiang Chen buys so much beer, most likely because he wants to sell beer at a low price through some kind of activity, and then attract customers to the store.” ”

“That’s right.”

“Looks like the three of us thought of going together.”

Little Brother Ma and Big Hadrons also nodded.

Although they had not personally visited the barbecue restaurant, they could still analyze it by following Jiang Chen’s capture shot.

The biggest reason why the barbecue restaurant business is not bad is not that the food is unpalatable, but that the customers are diverted.

At this time, if you can attract customers back, the business of the barbecue restaurant will definitely turn a profit.

Buy a lot of beer and sell it at a low price? Su Yuliu’s eyebrows furrowed, “Isn’t this more and more lossy?” How can you still turn a profit on a barbecue restaurant? ”

It shows that it is a loss, but it is actually earned. Teacher Ma said, “Jiang Chen buys beer and sells it at a low price, which seems to be a loss-making transaction, but don’t forget, the barbecue restaurant is really in the barbecue business, and the money lost by the drink, in fact, with the increase in the flow of customers in the store, all will be earned back from the barbecue.” ”

“That’s right.” Little Brother Ma nodded, “The real core of drainage is to increase the rate of customer arrivals through something specific, and then convert customers to the store into consumers, so that you can earn back the lost money from other products.” ”

“Let me give you an example that is very common in life.”

“It is said that a large supermarket posted a notice at the entrance of the supermarket saying that the vegetable section has free tender tofu every day.”

“So every day, there will be a bunch of grandpas and aunts, lining up early at the supermarket to get tofu.”

“Many people even take a detour to get free tofu.”

“Did you say the supermarket was losing money?”

Of course, it is a loss, because the tofu sent out has a cost.

“Then you said that the supermarket made money?”

“Of course, I also earned, and it was a big profit.”

“Because these people who come to receive tofu may have bought a little fruit in the process of receiving tofu, or their grandson asked for snacks here, or some remembered that the oil at home was gone, and bought a bucket back by the way.”

“Some even came late, and those who did not receive tofu bought other vegetables at the supermarket in order not to return empty-handed.”

“In other words, as long as half of these people who are attracted by free tofu generate consumption behavior in the supermarket while receiving tofu, the supermarket will make a lot of money.”

“And this is the so-called drainage.”

After Brother Ma finished speaking, the audience in the live broadcast room nodded one after another.

They may not understand the tall technical terms, but the example of free tofu delivered by supermarkets, they can easily understand.

Even many people have encountered the same thing in their lives.

“It’s like this downstairs in my supermarket, and tofu is delivered every day.”

“The same is true of the supermarket near my house, and in order to receive free tofu, my mother did not even go to the vegetable market, but directly bought vegetables in the supermarket.”

“I also went to the supermarket to get free tofu, but I didn’t get anything late, but in order not to run in vain, I directly resisted a bag of rice and went home.”

On the barrage in the live broadcast room, many people shared their experience of receiving free tofu from the supermarket.

In the past, they still thought that the supermarket sent tofu for free, which was stupid by the boss, but now after the little horse brother analyzed, they knew that the supermarket owner could be fine.

“It seems that in the future, these free things and those who collect gifts must be cautious, otherwise they will not know when they will consume it unconsciously.”

“That’s right.”

These merchants have too many means of drainage, and under the banner of making profits, they actually make a lot of money, which is simply impossible to prevent.

Many people sighed.

Su Qiu said again: “Since President Ma, you said that Jiang Chen bought so much beer to drain the flow, can you guess what Jiang Chen plans to do?” ”

Little Brother Ma thought for a while and said, “I can’t guess the specific approach, but the core is nothing more than a point, beer price reduction.” ”

It’s that simple?

“It’s that simple.”

Little Brother Pony nodded.

Eating barbecue, beer is an indispensable thing, seize this point to reduce the price, it is impossible not to attract passenger flow.

So it’s that simple.

And as if to test Little Brother Ma’s idea, Niu Meng came back at this time.

Also brought back was a huge poster.

It reads: “It’s time to bake your drink.”

Our store is a limited-time event.

Two pieces of beer in a single stick.

Those who buy 100 sticks at one time, one dollar each, will receive a nine-fold discount when they visit the restaurant for the first time.

Those who purchase more than 300 sticks at one time will eat barbecue at the store and will be permanently discounted.