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Chapter 71 Wondering, Is It Really Useful to Run Ads Like This?!!

High cold woman.

Fatal attraction to men. The same.

A good man is the same for women~ said. How many men pursued themselves, Jin Liandu refused.

Now he took the initiative to hint to Jiang Chen, but Jiang Chen directly chose to ignore it? Jin Lian doesn’t feel that he is not attractive enough, or that the hint is not obvious enough. She felt that Jiang Chen was deliberately rejecting herself.

Time.

Her temper also came up. I have to take Jiang Chen down.

And the other side.

Out of the office, Jiang Chen directly found a place to sit down.

As an experienced professional fish farmer, he is actually clear about Jin Lian’s ideas.

Including those subtle hints he also saw in his eyes. But he just didn’t answer, shocked, hey, just play! Men!

You can’t let a woman get yourself so easily, you have to let the other party suffer and lose at all times, this is a qualified and excellent fish farmer, the professional quality that he should have, and he is not worried that Jin Lian will make trouble.

A woman like Jin Lian is not like a seventeen or eighteen-year-old girl, and her psychology is not so fragile.

Really. Not for a while.

Jin Lian came out with the signed contract.

“What are you going to do next?”

Jin Lian asked, because she knew Jiang Chen’s identity, after she now got up to acquire Jin’s herbal tea, what actions would Jiang Chen use next to turn this company into a profit.

Jiang Chen glanced at her and said two words directly: “Meeting!” ”

Good!

Jin Lian hurried to inform the employees of the whole company for a meeting. Soon.

The conference room of Norda University was crowded with employees from various departments. Everyone’s faces were a little nervous and apprehensive.

The company had just been acquired, and no one knew the purpose of the boss’s meeting. There were even whispers of it.

“President Jiang is here!”

At this time, I don’t know who shouted, and everyone who was still whispering suddenly quieted down.

Jiang Chen walked into the conference room, his eyes swept over everyone, and then said directly: “This meeting is very simple, I want to tell everyone that the company has just completed the acquisition, needs new blood, and will lay off employees next!” ”

“We will compensate the laid-off employees in accordance with the terms of the labor law and labor contracts, while the remaining employees will keep their original positions unchanged and their salaries will be increased by 20%!”

“I’ll have the layoffs announced later.”

“If you are dissatisfied with the layoff list, you can go directly to the legal process. Renly finished speaking. ”

Jiang Chen slapped his face to signal the end of the meeting, but the entire conference room staff did explode.

They never thought that Jiang Chen had just completed the acquisition, and the first thing announced was layoffs.

Even Jin Lian was shocked, although Jiang Chen was going to lay off the company, which she had long expected.

But what she didn’t expect was that Jiang Chen’s methods and attitude would be so tough.

I will compensate you a lot, if you are still not satisfied, then go directly to the legal procedure!

It’s just too overbearing!

However, only by showing such a tough attitude can we solve the problem of layoffs, otherwise this incident alone will drag on for a long time.

For a while, Jin Lian’s gaze looked at Jiang Chen, and suddenly brightened a little, she has never had resistance to this kind of man who should be gentle and gentle, and who is not at all ambiguous when he should be domineering.

But other employees are different.

Everyone complained.

He told his experience of working hard before the company, hoping that his words could be heard by Jiang Chen and not enter the layoff list.

However, Jiang Chen simply ignored these voices. Layoffs are necessary.

Many of the old employees of Jin’s herbal tea are already old fritters.

If they are not laid off, the company will not be able to inject fresh blood, and for the development of the new company, he must eliminate those moths that are poor and messy.

This is one of them.

Second.

If the original team of Jin’s herbal tea is still retained, and Jin Lian is still in this position, who has the final say in this company?

Even if he is the boss of the law in the open, these people are probably closer to Jin Lian, right?

And the loss of effective control of the company. This is a big taboo.

Therefore, Jiang Chen had to lay off staff and recruit a new group of people to come in.

Thereupon.

According to his own observations some time ago and Jin Lian’s opinions, Jiang Chen directly fired 90% of the employees except the R&D department, and asked personnel to recruit a new batch of personnel to come in.

After completing the personnel overhaul.

Jiang Chen did three more things. First things first.

The production and development personnel directly adjusted the sweetness ratio in herbal tea, until he tasted it, infinitely close to the taste of the previous life, which completely fixed the production ratio.

The second thing.

It’s about changing the packaging.

The packaging before Jin’s herbal tea, Jiang Chen really dared not compliment to be honest.

In his opinion, this is the reason why Jin’s herbal tea is not selling well, in addition to not enough advertising, there is also the packaging factor.

Because it’s really earthy.

Therefore, he directly ignored the opposition of the designers and directly used red can packaging.

The Chinese people have a different plot about red.

Because it represents festivity, auspiciousness, and represents all good things. And this has already been verified in a previous life.

At that time, Gado Dian launched herbal tea in gold jars.

But it is not as good as the red can.

Even during the advertisement, Wang Laofu and Jiaduo also deliberately emphasized that the red can herbal tea, just look for XXX!

You can see that.

How significant the red can packaging is to Gado. The third thing.

Ten production lines were installed.

The production line left by Jin Lian, in his opinion, cannot meet the supply of the next market demand.

Therefore, he directly spent more than 30 million yuan to add ten production lines on the basis of the original factory to meet the production needs in the early stage.

But this time.

Jin Lian found him.

“I heard from the company, you have set up ten new production lines?”

“Yes, is there a problem?”

Jiang Chen asked rhetorically.

Jin Lian couldn’t help frowning: “Of course there is a problem!” ”

Jiang Chen adjusted the proportion of herbal tea recipes and changed the packaging of herbal tea, and she felt that there was no problem with these things.

After all, this is to better make the product accepted by the market.

But adding ten growth lines, in her opinion, is a very unwise move and now the company has just completed the integration, although the proportion of herbal tea recipes has been adjusted to improve the taste, and even the packaging has been changed and the name has been changed.

But the brand of Jiaduodian, the market awareness rate is zero. In other words, no one knows about the brand of Gadodian.

And there is no market recognition, which means that the product is on the market, no one knows, no one knows, and no one will buy.

She deeply understood this when she was dealing in Jin’s herbal tea. Therefore, she felt that there was a serious problem with Jiang Chen’s decision-making.

“Our current priority is not to increase production output, but to do a good job in marketing publicity, promote the platform of Jiaduodian, and open up market awarenessYou are eager to increase production capacity in the case of zero market awareness, in case the product cannot be sold, it will lead to product backlog, excess inventory, and even lead to funds that cannot be returned.”

“And the money cannot be returned, which is absolutely fatal for a new brand!”

Experienced the difficulties of Jin’s herbal tea.

Jin Lian is well aware of the consequences of sales not keeping up with production capacity.

“I don’t want you to end up in the situation of Jin’s herbal tea, so I hope you can calm down and stop the formation of ten new production lines.”

Jin Lian said with a serious face.

She always felt that the most important thing to do was now.

It is to publicize marketing, enhance market awareness, and wait for more points to go public so that they can have enough ability to grab a certain market share from Wang Laofu.

Otherwise, in the absence of product popularity, rashly expanding production capacity will only lead to a terrible death.

But Jiang Chen smiled: “Don’t worry, I know all this you said about market visibility, you don’t have to worry, I will solve it.” ”

“How do you solve it? You spend all your money on building a production line, how can you still have money for marketing promotion? ”

Seeing Jiang Chen’s disapproving look, Jin Lian said urgently.

Why did her Jin’s herbal tea sell badly before, isn’t it because there is no money to do promotion, marketing, and expand popularity?

If she also has money, like Wang Laofu, she directly places advertisements on major TV stations and sponsors programs.

Her herbal tea will not be discontinued in the end, and it was also acquired by Jiang Chen!

“Don’t worry, I have a measure, you help me keep an eye on the factory, let them hurry up and expand production!”

“I don’t want our product to go on the market, so it was sold for a while, and then it was sold out!”

Jiang Chen said, after saying what he remembered, and added, “By the way, the employees of the sales department also urged them to open up new channels in addition to the original sales channels of Jin’s herbal tea.” ”

Seeing Jiang Chen arranging work for himself with a serious face, Jin Lian was also confused.

She couldn’t understand whether Jiang Chen was blindly confident, or whether he was really confident in solving the problem of product promotion and expanding more popularity.

“Hurry up, otherwise the production capacity can’t be raised, even if I hit out the brand awareness with more points, the benefits will not be much better.”

Seeing what Jin Lian still wanted to say, Jiang Chen couldn’t help but say again.

Hearing this, Jin Lian did not persuade again, since Jiang Chen had already made up her mind to set up a new production line, no matter how much she persuaded, it was useless.

You can only do it.

It’s just that what makes her wonder is.

“Do you really have a way to solve the problem of adding more visibility?”

She asked suspiciously.

“Don’t worry, I promise to make Gaduo a hit!”

Jiang Chen said confidently.

Jin Lian didn’t say anything more, turned around and left, supervising the factory to set up a new production line.

But after Jin Lian left. Jiang Chen hurried out.

In their previous lives, why Wang Laofu and Jiaduo Dian were able to kill a bloody path in this herbal tea, occupying nearly ninety markets in the entire herbal tea market.

Isn’t it made by advertising marketing, relying on sponsored programs, and a large number of advertisements?

The same.

Jiang Chen doesn’t think that he can sell a big sale by changing the packaging of Jin’s herbal tea, improving the taste, and then changing the name.

This time, if you want to grab the share of the herbal tea market in the hands of Wang Laofu, it is also based on advertising promotion.

And the reason why Jiang Chen dared to swear to Jin Lian that he promised to make Jiaduo a hit, and the market popularity depended on his confidence in his advertising and marketing ability.

He is well versed in marketing, knows how to use the Internet, knows how to create topics, in order to achieve the best market effect, quickly promote a brand.

Half an hour later.

Yue Province. Yangcheng.

New Times Square.

Jiang Chen glanced up, the advertising space on the edge of the square, and his eyes fell on the last vacant position.

Then I dialed the contact number above and rented it directly for one year at a price of 2.8 million a year.

However, after renting, Jiang Chen did not place advertisements.

Instead, the next day, he took Jin Lian and flew directly to the imperial capital and the magic capital, renting an advertising space in the most prosperous part of the city.

Do you want to run multi-point ads in the heart of these megacities? Jin Lian asked.

Well! Jiang Chen nodded.

“But this doesn’t have much effect, right?”

Jin Lian frowned, in his opinion, the current era is the Internet era, and the effect of traditional advertising methods has been greatly weakened.

It is better to directly throw money online, buy traffic, or sponsor a large-scale variety show, which can produce good advertising effects.

But Jiang Chen smiled: “In the same place, using different advertising methods, the effect is also different!” ”

Jin Lian couldn’t help frowning; The advertising space we rent is not LED screen, in addition to printing advertising, can we also put video ads?

“You’ll know then!”

Jiang Chen smiled and didn’t say much.

Jin Lian’s curiosity suddenly rose, and he couldn’t understand what Jiang Chen was doing.

Until three days later.

When Jiang Chen took her to place a rent advertisement on the pre-rented advertising space, she was directly completely stunned by the factory!