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Chapter 84; Make plates, cash out at a high level, and earn capital money!!

In a past life.

The first person to eat crabs from shared bicycles is called Dai Wei. He is also a senior student at Peking University.

At that time, Dai Wei’s starting point was to solve the new problem of college students, so he launched shared bicycles, and then went from campus to society.

In this regard alone, Liu Feixue and Dai Wei still have a lot in common. This made Jiang Chen a little confused, could it be that in this parallel time and space, Liu Feixue’s identity overlapped with Dai Wei.

But soon Jiang Chen dismissed this speculation. After all, Ma Papa and they all appeared here.

It should be that the world should exist without a fence. Let’s go back to bike sharing.

Why did Dai Wei, as the first person to eat shared bicycle crabs, did not eat the dividends of shared bicycles in the end, and ended up insolvent, even the user deposit could not be refunded, was enforced by the court, and was on the high limit list?

Because Dai Wei did not really realize where the real market profit point of shared bicycles is.

At its peak, Dai Wei had more than 10 million small yellow cars under the company’s name, which were launched in more than 20 countries around the world and had more than 200 million users.

After more than a dozen rounds of financing, the financing amount is as high as several billion meters.

In any company, with this scale, with this level of financing, it stands to reason that even pigs have taken off.

But Dai Wei is not.

He miscalculated the profit point of shared bicycles, and blindly wanted to earn the riding fees paid by users by expanding the delivery of shared bicycles.

This caused his stall to grow bigger and bigger. Management is getting harder and harder.

The non-performing rate of assets is also increasing.

In the end, the investors who participated in the financing found that there was no way to make a profit by doing so, and finally led to the breakdown of the Dai Wei capital chain, which could no longer maintain the high-intensity expansion model, and completely collapsed overnight.

But on the contrary.

The founder of Mobai Bicycle, Hu Weiwei, is different.

After looking at Dai Wei’s failure, he clearly realized that the shared bicycle thing, if you only want to simply rely on the user’s scan code to ride for half an hour to make profits, it is impossible.

Because the cost of shared bicycle facilities, operating costs, and labor costs are too high.

Let’s put aside the operating cost first, not to mention the labor cost.

In terms of facility costs alone, even if you buy a bicycle in large quantities, you can get a bicycle from the bicycle manufacturer at the best price, but how much does it cost?

With a half-hour ride cost of two dollars, how long will it take you to recoup the cost of launching a bicycle?

And these aside, operating costs, labor costs, on-board technical costs, and asset depreciation, damage these losses.

It can be said that the operation of shared bicycles is simply more investment than income.

But why, Hu Weiwei can retire in the shared bicycle and finally make a lot of money?

Because he saw through the essence of this investment.

He knows that he can’t make user money by operation alone, and even has to post money to users, so the only money he can make is investors’ money.

So he made the plates of the shared bicycle well, made it beautifully, and all the data was very good-looking.

This year, a WeChat public account, you have tens of thousands of fans to follow, you can make a lot of money.

Not to mention an app developed by a large company. As long as you have the user data, you have mastered the user traffic. That means you have the power to talk to capital. This is the case with Hu Weiwei.

When his magic bicycle began to open the market and establish a user group, it immediately attracted the attention of capital and began to absorb a large amount of investment funds.

This is also known as phased financing.

But at this time, Hu Weiwei was obviously more discerning than Dai Wei, and after he got the financing, he did not rush to expand, put shared bicycles everywhere, and squandered the money from the financing.

Opposite.

He then went round after round of financing, constantly diluting the equity in his hands, and then cashing out, perfectly exiting and leaving.

The traffic plate established by Mobai bicycle was directly packaged and sold to the capital side, as an excuse for the capital side to drain the flow, and Hu Weiwei was cashing out billions and making a lot of money.

Liu Feixue’s starting point is good, using the slogan of convenient urban travel to quickly establish a user group and make a large traffic.

But if she saw the same profit point as Dai Wei.

Then there is no doubt that the result will be as tragic as Dai Wei.

And Liu Feixue obviously heard what Jiang Chen said, and couldn’t help but frown and asked: “If the profit point of shared bicycles is not the user’s riding fee, where is it~?” ”

Jiang Chen smiled and said two words: “Capital.” ”

“Capital?”

“Yes, it’s capital!”

Jiang Chen nodded, “The cost of shared bicycle facilities, operating costs, maintenance costs, labor costs, these things add up, definitely not a small amount, and because the quality of the people is uneven, it will be very artificially damaged at that time, or the imagination of sharing bicycle privatization is definitely not few, which leads to the possibility of you wanting to recover the cost and even make a profit.” ”

“Of course, unless you increase the price of cycling, but if you increase the price of cycling, then the advantage of sharing bicycles is gone, you price five yuan, ten yuan, an hour, others might as well make a didi.”

“So from this point alone, the price of shared bicycles cannot be high”

“Since the cost of cycling is not high, it is doomed, and it is unrealistic to want to make profits by cycling costs, and only by looking at capital and making capital money is its only way to make profits.”

Jiang Chen said.

Liu Feixue’s beautiful eyes couldn’t help but blink, she carefully savored Jiang Chen’s words, and nodded subconsciously.

When she first conceived the shared bicycle project, she also considered the cost of sharing bicycles, but it was not as comprehensive as Jiang Chen considered.

Especially this piece of national quality.

According to the current national quality, maliciously damaging shared bicycles, or turning shared bicycles into private products, is not impossible, but has a great probability of happening.

If that’s the case.

In this way, it will undoubtedly increase the loss of various costs, and it will be even more difficult to rely on riding expenses to make profits!

“You mean to cash out at a high level of financing to earn capital money?”

Liu Feixue was not stupid, and after thinking for a moment, she understood what Jiang Chen meant by the word capital.

“Smart, you figured out what I meant so quickly!”

Jiang Chen couldn’t help but snort in approval, and he admired the woman in front of him more and more.

A woman like Jin Lian, although she is good-looking, has a variety of styles, and understands men’s hearts, she is too much of a vase and lacks ability.

Opposite.

Liu Feixue, it’s different.

Liu Feixue is not only good-looking, but also has a good figure, the key is that the investment vision is first-class, and the ability is also very strong.

Such a woman, if she stays around, is definitely a great help for men on the road to success.

And Liu Feixue on the side couldn’t help frowning strangely when she heard Jiang Chen praise herself so smoothly, it was the first time she heard her peers praise herself like this.

But after a moment, she didn’t feel wrong.

Jiang Chen was indeed qualified to speak to her in such a tone, and she also asked a little impatiently: “Can you be specific?” ”

“It’s simple, just make the plate!”

Just make a plate?

“That’s right, just like bookmakers make plates and attract retail investors, shared bicycles also rely on making plates to attract the attention of capital, and the better the plates are done, the more capital parties are attracted.”

“And the key is in two points.”

“The first is to establish a sufficient user group, now is the Internet era, whoever masters the user, it means who masters the traffic, who stands in the wind”

“As long as the shared bicycle absorbs more users, the greater the traffic behind it, and the capital side will unceremoniously throw money over after seeing the traffic behind.”

“What about the second point?”

Liu Feixue then asked.

“That’s managing the plates.”

Jiang Chen said, “It’s easy to make a plate, as long as a large number of shared bicycles are put in, you can make a false illusion of user height, but the illusion is an illusion after all, and it is easy for the capital side to see the drawbacks.” ”

In his previous life, Hu Weiwei was able to successfully cash out because he summed up the experience of Dai Wei’s failure.

And a very important reason for the failure of Dawei.

It’s because the plates are done well, but they are not well run.

He overestimated the quality of the people, resulting in a large number of shared bicycles, not only did not absorb the user group and traffic, but let these bicycles be damaged by a large number of people with intentions, thrown into the garbage heap, smelly gutter.

Many people even remove the simple car lock and turn it into their own personal bicycle.

All this laid the groundwork for Dai Wei’s failure. But Hu Weiwei is different.

After Hu Weiwei ended the experience of Dai Wei, he formulated a series of measures to facilitate the management of shared bicycles and adopt corresponding technological means to eliminate the possibility of shared bicycles becoming private property.

These greatly reduce the asset damage rate of shared bicycles. It also made beautiful and shiny plates for the capital side.

This makes Mobai the darling of capital.

“So our second point is to improve the management system, formulate a very efficient and low-cost management model, and then make good use of the current technology to manage each shared bicycle well and reduce the damage rate of assets.”

“As long as these two points are done, there will naturally be a lot of capital to send us money, and then we only need to wait for the high level to cash out!”

Jiang Chen said.

Liu Feixue couldn’t help but roll her eyes: “Who is with you?” I didn’t say I wanted to work with you on bike sharing. ”

“I lean, you woman, don’t bring this, I’ll tell you all the dry goods in my stomach, you tell me now to cross the river and tear down the bridge?”

Jiang Chen raised his eyebrows.

“You said it yourself, and I didn’t force you to say it.”

Liu Feixue smiled slyly.

In the star-like eyes, a bright pride flashed, as if he was very happy, and he finally beat Jiang Chen fiercely.

Jiang Chen looked at the delicate and flawless face like frost, and the smile that bloomed, he couldn’t help but be stunned directly.

This was the second time she saw Liu Feixue smile.

The first time was in the middle room of the Los Angeles Stock Exchange, when Liu Feixue deliberately attracted hatred to him and made him flee, Liu Feixue also laughed. But compared to that time.

This time Liu Feixue’s smile made him feel a little different, like a high iceberg queen, suddenly showing her little girl’s side.

Moment. Jiang Chen knew.

This woman, beginning to be in front of herself, began to gradually remove some of her disguise in defense, and there was a trace of fireworks.

“Isn’t that nice to laugh at? It’s usually fine, don’t keep a face, make everyone owe you millions. ”

Jiang Chen teased.

The smile on Liu Feixue’s face instantly turned into frost at a speed visible to the naked eye: “I want you to take care of it.” ”

“Okay, okay, I can’t control it, you love it, but the matter of sharing bicycles, I tell you, you don’t want to leave me alone.”

“What if I say no?”

Liu Feixue looked at Jiang Chen with a bit of provocation.

Jiang Chen hugged his hands on his chest: “Then the company’s account is profitable, I’m afraid it won’t be so quick to give you dividends, now the company is using money, and the account must continue to be used to develop the market and enter other beverage industries.” ”

Hear this.

Liu Feixue’s pretty face suddenly changed angrily, and her chest rose and fell violently, where could she not hear, Jiang Chen was threatening him with funds.

If he didn’t do this project together, Jiang Chen would not have taken out the profits on the company’s account to pay dividends.

This is directly to her to come to a wave of bottom draw.

“Jiang Chen, you are a bastard, a big bastard, growing so big, I have never seen you such a faceless, such a gentlemanly man.”

Liu Feixue stomped her foot while cursing and cursing.

“Aren’t you seeing it now?”

Jiang Chen grinned.

Fei Liu Feixue almost vomited out directly without a mouthful of old blood.

She found that it was better to talk to Jiang Chen about gentlemanly manners than to play the piano against the head.

“Okay, okay, count me afraid of you, how do you say to cooperate?”

After a moment of hesitation.