Losing Money to Be a Tycoon

Early the next morning, after Pei Qian had breakfast, he came directly to the company.

Today is Friday, and tomorrow is a rest day, so the burning of money must be arranged as soon as possible.

After reading the press conference held by Zhitou and Longyu Group yesterday, it took only half an hour for Pei Qian to figure out a counterattack plan.

Anyway, as long as it involves spending money, Pei Qian is more active than anyone else, and the original procrastination disappears immediately, replaced by extremely high action efficiency!

Because this plan involves many departments, Pei Qian directly called Assistant Xin.

"This is a rough plan for the ‘515 Game Festival’. Take a look, make it a little better, and then arrange for relevant departments to handle it."

Pei Qian directly handed a document to Assistant Xin.

Assistant Xin reached out and took a quick glance.

There was a slight fluctuation in her always calm expression.

Assistant Xin asked, "President Pei, is this a measure taken to deal with the price war of Longyu Group?"

Pei Qian nodded: "Well, that's understandable."

Assistant Xin hesitated for a while and said: "President Pei, I think it is necessary to remind you that if we follow this plan, there will be certain risks in our capital chain."

"My idea is that this series of activities can be done, but it is better to match some revenue activities, which is more secure."

"Of course, it depends on your arrangements."

Assistant Xin would not express opinions in most cases, but this time the plan really made her feel a little wrong, so she couldn't help but remind her with great restraint.

The plan given by Mr. Pei can be regarded as a variant of the previous "1024 Digital Festival", but with a different focus.

The previous 1024 Digital Festival is summed up in three words, which is "big bargain", which subsidizes customers in various industries, burns money and earns popularity, and enhances brand awareness.

However, the 1024 Digital Festival is mainly concentrated in the physical industry, such as: fishing takeaway dishes discounts, free delivery fees; using upwind logistics to send couriers can get courier fee reductions, and cancellation of pickups from other courier companies; ROF installation is free Service and installation costs, and can also be upgraded randomly...

Every year afterwards, the 1024 Digital Festival is basically done in accordance with this plan, but some new content has been added. For example, after having the OTTOE1 mobile phone, during the 1024 Digital Festival, it also engaged in subsidies for purchases.

Because the official promise that the E1 phone will not be reduced in price? So I still buy it at the original price? But after buying it, I will give some gifts.

For example, after hosting the gym and sloth apartment business, customers can also get certain discounts when spending in these industries during the 1024 Digital Festival.

But even if this 1024 Digital Festival has undergone some changes? Its main focus is on physical stores and digital products.

The "515 Game Festival" given by President Pei this time shifted the focus of preferential activities to games and game-related industries.

The specific regulations are as follows.

The 515 Game Festival lasts for a week? From May 15 to May 22.

During this period, whoever play with friends in online games such as "Sea Fortress" and GOG? Can get a gift pack every day? Randomly get props in the game, including items such as epic weapons and rare skins.

During this period, anyone who purchases stand-alone games such as "Returning to the Shore", "Struggle", "Mission and Choice", etc. will have a certain chance of being free.

Accumulate online time in any Tenda game? As long as one hour per day is reached, you can get a random red envelope cashback, the minimum is 0.1 yuan, the maximum is 888 yuan, and it is not for tokens, but directly for cash!

Watching GPL matches live on Tuwei Live? You can receive rewards from the website. And these gifts are all paid gifts. After rewarding the anchor? The anchor can receive real money.

In the GPL live game, there is still a chance of winning? It may be free tickets on the spot, or it may be a rare skin or limited figure.

Another point is very important? G1 mobile phones and smart fitness drying racks are also required to stock a lot.

In addition, there are some miscellaneous details? But these are the main ones.

As for Assistant Xin? She could see that these regulations were clearly in response to the price war between Finger Company and Longyu Group.

At yesterday's press conference, Zhitou and Longyu Group were coming in aggressively, and President Pei responded quickly. This is normal behavior.

But there are two very obvious problems in this series of measures taken by President Pei.

The first question is that almost all activities have no threshold, and these activities are not discounts, but free.

There is a big difference between discount and free gift!

Take the game as an example. Whether it is the game itself or the skins and props in the game, if you discount, even if you get a discount, the game company still makes money.

After all, after the game is developed, no matter how many copies are sold, there is no cost problem. It is nothing more than copying and pasting the same code countless times.

Therefore, most game manufacturers often engage in preferential activities, and no matter how strong the discount is, they still make money.

It is even possible that because the discount is relatively large and attracts more players, it makes more money than the original price.

But Mr. Pei’s behavior was not a discount at all, but a giveaway!

There are no discounts and promotions at all, but just log in and give away things, or even give cash directly!

Although it does not seem to cost much to give free props, the player who originally planned to buy a certain prop happened to be given the prop, which means that he will not spend the money anymore, and it is still an overdraft for the game business. Future income.

In short, they are all burning money to buy heat. Basically, this kind of behavior can't return blood, and the burning heat may not be converted into income in a short period of time. It even makes many people go to bed for nothing and eliminates their consumption. desire.

The second question, why does President Pei specifically emphasize that G1 mobile phones and smart fitness clothes racks should be stocked more? What does this have to do with the "515 Game Festival" activities?

These two problems are actually one problem in the final analysis, that is, the pressure of money is great!

Assistant Xin is well aware of the company’s current financial situation. Although Tenda Group’s wealth has always been rich, recently, “Mission and Choice” has invested a large amount of money and temporarily failed to return the money, and then Chixing Studio has invested again. A large sum of money, coupled with the miscellaneous expenses of artificial intelligence laboratories and other projects, the company's available funds are not as abundant as before.

The subsidies for this "515 Game Festival" are all real money and cannot be stopped. I am afraid that it will be in units of 100 million. If you add mobile phones and smart fitness clothes racks, the amount of funds required will be even greater. It's horrible.

Although Tenda's various industries are still making money continuously so far, this behavior is like dancing on the tip of a knife. It is easy to have problems if a sum of money is not turned smoothly.

What's more, if Zhitou and Longyu Group hold another press conference to burn more money, will Tengda follow it or not?

Although this risk can be solved by any means, in the final analysis it is just one sentence: it is not necessary.

Anyway, it's all about burning money. If you can burn money steadily, why take risks?

So Assistant Xin couldn't help mentioning that he hoped that it could be done in conjunction with operational activities, and blood transfusion while returning blood. This would be safer.

Pei Qian smiled slightly: "Cooperate with operational activities? Of course not!"

"What is a'festival'? A festival means to celebrate the whole world and be happy. There are a lot of marketing activities. Is it to celebrate the festival or to make money from customers in disguise?"

"Usually we can engage in preferential activities, but at the ‘515 Game Festival’ and the ‘1024 Digital Festival’, what we have to do is to fully subsidize and give back to customers, so that customers can get 100% real benefits out of pocket!"

"If you secretly engage in operational activities and make money while subsidizing, it will go against the original intention of this festival. This so-called'festival' will not be highly recognized by customers. In the end, it will only become a regular meeting with other ordinary businesses. Some "big promotions" will not be remembered."

"Isn't that the act of picking up sesame seeds and throwing watermelons?"

"As for the funding issue, don't worry at all."

"Tengda's various industries are still making money continuously, and even if there are really some funding problems, there are solutions. For example...Isn't it enough to sell buildings?"

Pei Qian's wishful thinking had already been shaken.

Of course he knew that this combination of punches would put a lot of pressure on Tenda's funds, but the problem is that if Tenda's funds are not pressured, then he will be under a lot of pressure when settlement!

When other people calculate these problems, they will subconsciously give a little more advance.

For example, if the company has 100 million in its account, it will only dare to spend at most 60 million, and at least 40 million must be left for emergency.

What if you need money urgently for something?

But when Pei Qian considers the problem, he is always doing more.

The company has one hundred million on its account, and one hundred and thirty million must be spent.

Because the facts have proved that Tengda Group’s ability to make money inexplicably is too strong, this one billion has just been spent, maybe Tenda Group has already made another fifty million!

Therefore, Pei Qian gave enough advancement this time.

As for the risks, it is nothing more than insufficient funds, and some activities are stuck in half and cannot go on.

But this risk is not a big deal to Pei Qian, because he bought a few buildings for the sloth apartment before, but these buildings have all appreciated in value.

According to the rules of the system, fixed assets are equivalent to a large reservoir. When Pei Qian has too much system funds, he can quickly consume them by buying a building; and when Pei Qian’s system funds are insufficient, he These buildings can be sold and turned into capital again.

The only problem is that if you buy too much property, it may cause the fixed assets to account for an excessively high proportion of system funds, and the personal property converted from loss will shrink.

Selling one or two buildings can reduce this risk. Why not?

What's more, Pei Qian has left behind, which is the mysterious reward of this cycle of the system: the consumption of personal property can increase the profit margin of a certain industry, the ratio is 1:100, and the maximum consumption of personal property is 100,000.

In other words, in case the money is not burned out, Pei Qian gritted his teeth and smashed 100,000 yuan~www.wuxiaspot.com~ and then instantly increased the profit margin of 10 million for a certain industry, all for nothing.

This tens of millions is a pure profit for no reason, even if the cash is given to customers directly, the system will not stop it.

At present, Pei Qian has not used this rule.

Because that is 100,000 yuan, if you can spend all the system funds without using this rule, why bother to pay out of your pocket?

The current policies for burning money are within the scope allowed by the system. Because Tenda Group faces external competition, it is normal to be forced to burn some system funds as a counterattack. The system considers this to be a reasonable behavior after dynamic evaluation.

In other words, if there is no money-burning competition between Zhitou and Longyu Group, the system will not approve activities such as the "515 Game Festival".

That's why Pei Qian is so grateful to Eric, because Eric's behavior is simply a gift in the snow!

Even Pei Qian can’t wait to see Eric burn more money, because the more money he burns there, the more the system allows Pei Qian to burn more money. Let the amount of profit, this time, Pei always lose blood!