Losing Money to Be a Tycoon

From the beginning of the game, Chapter 1074, the structure of the experience store, led by Liang Qingfan, everyone came to the entrance of the first floor of Jinsheng Plaza, which is the corner recessed in the square, which is also the new Tenda experience store. Right below the main body.

　　 There are four storeys in the shopping mall, and the height of each storey is about 5.5 meters visually, and the height of the entire shopping mall does not exceed 24 meters.

　　In the building code, more than 24 meters will be defined as a high-rise, and the requirements for fire-fighting facilities and other aspects will be correspondingly increased, which will lead to a substantial increase in the construction cost of the entire mall, which is not cost-effective.

　　 As much as possible to increase the height of the floor and reduce the number of floors is to avoid frequent customer climbing as much as possible and bring a better shopping experience.

　　The lower the floor height, the easier it is to give people a feeling of depression. On the contrary, the higher the floor height, the more open the whole scene, and the mood of customers will improve accordingly, which is more conducive to stimulating consumption.

　　 Frequent climbing of stairs will consume the patience of customers. Most customers would rather take a few more steps on the same floor than climb to the fifth and sixth floors.

　　 Jinsheng Plaza is a relatively new plaza. Obviously, these aspects have been fully considered in the design to enhance the customer’s shopping experience in details.

　　 Entering the first floor, facing the front is a huge atrium space, which runs from the bottom to the top, like an indoor small square, with an iconic modern sculpture.

　　 The overall feeling of this mall is quite modern and atmospheric.

　　After arriving at the atrium, you can go directly to the Tenda Experience Store on the second floor via the escalator.

　　At the beginning of the design, this semi-circular area with a large number of glass curtain walls was the most central location in the entire mall, so many designs were carried out around it, including the escalators in the mall, which also gave priority to this area.

　　 After arriving on the second floor, Liang Qingfan raised his hand and introduced: "President Pei, from here to the top floor, it is all within the scope of the Tenda Experience Store. Of course, it is limited to this direction behind me."

　　 "There are three floors in total, divided into six areas according to your previous requirements."

"Each layer has a distinction between a'regular area' and a'core area'. The so-called core area is actually the area where the semi-circular glass curtain wall is located. This area is very bright and spacious. Except for this part, it The surrounding shops in the mall are used as regular areas."

　　 "In this way, the three floors of the regular area and the core area together can meet your previous requirements and are divided into six different functional zones."

　　 "The core area of ​​the second floor is the digital area, the regular area is the game experience area."

　　 "The core area of ​​the third floor is the surrounding commodity area, and the regular area is the home living area."

　　 "The core area on the top floor is the dining area and the regular area is the viewing area."

　　 Liang Qingfan walked around with three people while patiently introducing.

　　 This partition is obviously well thought out.

　　 There are certain hidden rules in the distribution of floors in shopping malls. The most important one is: try to arrange products that are just needed on the upper floor, and try to arrange high-profit products that are prone to impulsive consumption on the lower floor.

　　 For example, catering and home appliances are generally on the upper layer while cosmetics and jewelry are generally on the bottom.

　　 This is because as the number of floors increases, the flow of people will decrease accordingly.

　　 Consumers' demand for home appliances is fixed, and they usually come to shop when there is demand. It is impossible to buy a refrigerator when shopping suddenly. So even if it is placed on the upper level, consumers will definitely watch it.

try{mad1('gad2');}catch(ex){}　　The same goes for dining. It’s impossible to stop eating on a whim if you’re tired of shopping.

　　 Putting these on the upper level will not reduce the consumer's desire to consume, but also allow them to visit more floors as much as possible to guide the flow of people upward.

　　 Cosmetics, jewelry, etc. are often bought on impulse, and their profits are relatively high. Therefore, placing them at the bottom can not only afford higher rents, but also obtain good profits through huge traffic.

　　 Liang Qingfan's plan obviously followed this rule.

　　The dining area is placed on the top floor. Customers go from the bottom to the top. When they are tired, they just have a meal. The digital products and game experience area are placed on the lower level, which can make full use of the flow of people and increase turnover.

　　 As for the difference between the "conventional area" and the "core area", the main difference lies in the environment.

　　 The core area has a huge glass curtain wall with excellent lighting, spacious, bright, and a wide field of vision. The entire area will not be separated and highly integrated.

　　Many digital product stores will use a lot of glass design, and the storey height is very high, just to create a high-end atmosphere for consumers and enhance their shopping experience.

Therefore, the digital area that sells mobile phones and other digital products, the peripheral product area where some furniture and smart home appliances are placed, and the dining area for consumers to eat, have high environmental requirements and are selected in the core surrounded by a semi-circular glass curtain wall. Area.

　　 The lighting in the conventional area is much worse, and there are some divisions between the areas, not a whole piece.

　　 This is because the game experience area, home living area and viewing area do not have high requirements for light, and even repel light.

　　 Whether it is playing games or watching movies, a relatively dark environment is required.

　　 The home living area is not strictly a store, but a simulated home placed in the home. Some scenes also show the warm environment of staying in the living room at night.

　　Moreover, the viewing area, game experience area and home living area can be divided into several different exhibition halls, which display different styles and contents, and need to be separated.

　　 So these are all placed in the regular area.

　　 In addition, there is a certain connection between the conventional area and the core area of ​​each layer.

　　For example, on the second floor, the digital area and the game experience area are put together. After players have experienced the game and the latest game equipment, they can directly come to the digital area to buy the equipment they like.

　　 three floors, the home living area and surrounding commodity areas are the same.

　　 On the fourth floor, the dining area and viewing area together form a comfortable rest area. Customers can eat, drink, or sit down to watch a movie when they are tired.

　　The core area of ​​each layer is about 700 square meters, and the three layers add up to a total of about 2100 square meters; while the conventional area of ​​each layer ranges from 1,000 square meters to 1,300 square meters, adding up to about 3,600 square meters.

　　 In addition, there are several shops on the first floor, with a total of more than 1,200 square meters, which are also leased to Tenda.

　　 This is what the shopping mall used to make up for Liang Qingfan, and forcibly made up 7,000 square meters.

　　 It happens that these shops on the first floor can be used as display areas for physical industries such as fish fishing, Internet cafes, and wind logistics. Profit is not the first goal, but mainly for display.

　　 In short, Liang Qingfan's arrangement is quite scientific.

　　 At present, the overall decoration has been completed, the ground and walls are all spotless, and the first batch of furniture and equipment, including the long tables and shelves in the digital zone, have been delivered.

　　 After a few days of preparation, the entire experience store can be opened to the public.

try{mad1('gad2');}catch(ex){}　　 is so fast, because the shopping mall was originally designed by a well-known architect, especially in the window area of ​​the glass curtain wall. Modifications, so Liang Qingfan does not need major modifications, only minor repairs and minor corrections in some details.

　　 This saved Liang Qingfan a lot of time, and it was also a key reason why he finally made up his mind to choose the location of the experience store here.

　　 The first thing I came to was the regular area on the second floor, which is the game experience area.

According to the plan, there will be computers, mobile phones, TVs, smart fitness drying racks, VR glasses and other equipment for players to experience. However, these things are not in place yet, so it is difficult to imagine these areas after the official opening of these areas. Scene.

　　 Going further in is the core area of ​​this layer, which is the digital area.

　　 is the same as the core area. The decoration styles of the digital area, the surrounding commodity area and the dining area are very similar, but the layout is slightly different.

　　 Liang Qingfan came to the side of the glass curtain wall, and he could clearly see the vast world on the opposite side, with a very broad vision.

　　 "It is not uncommon to see buildings made of glass curtain wall designs, but whether the final effect looks good or not is determined by the details."

　　 "The size, color, reflectivity, permeability, structural system, frame material size, connection method of the glass segmentation...Every detail may cause the final effect to be far from the expected effect."

"I saw this as soon as I saw this glass curtain wall. This designer has put a lot of effort into material selection and design. The cost of the entire glass curtain wall must be extremely high, so I took a fancy to this place. ."

"The final result is that whether you look from the outside or from the inside out, UU Reading www.uukanshu.com will give people a transparent, bright, and pure feeling. It has a sense of modernity and simplicity, and There is a kind of Zen beauty."

"In addition, I made a little modification to the original ceiling. The original ceiling is actually very good, but the lamp is too small. I specially purchased a large area of ​​embedded frosted white lamp, plus dark black metal The lines are used as an embellishment to ensure that there are no blind spots in the store, and it can be bright but not dazzling at night."

　　 Although the entire experience store has not been completely set up yet, the content introduced by Liang Qingfan is full of details.

　　 Zhuang Dong's whole person is almost dizzy. Although he can't fully understand Liang Qingfan's meaning, he can still feel the capitalized "niubi".

　　 Tian Mo is a little worried.

　　 Because this experience shop is really great!

　　 It covers such a large area in the most prosperous business district in Beijing, and the details inside are crafted by first-class architects. Even the details of lighting are full of sincerity.

　　It can be said that this experience store is not inferior to the stores of many world-class technology companies, and it is even better in many places!

　　 If compared with the store of the real estate agency where I worked before, it is simply a difference.

　　 And when he thinks that he is about to become the manager of such a big store, Tian Mo instinctively feels flustered when he is excited, because he has no idea whether he is competent.

　　 If there are any mistakes in your work, wouldn't it not only fail Mr. Pei’s expectations, but also waste Architect Liang’s efforts?