Losing Money to Be a Tycoon
Chapter 1286: Advertising space for suffering travel
After arranging the affairs of the animation studio, Pei Qian returned to the company headquarters.
As soon as I walked into the elevator, I saw that the newly bought advertisement had been put on.
The documentary of the suffering journey is playing on the screen.
Many office buildings have some small display screens as advertising spaces. These display screens are generally placed in the lobby elevators, elevators, or other crowded places to promote ordinary office workers.
Including buses and subways, there are also some small display screens used to show advertisements of various products.
The advertisements played on this are generally more brainwashed types of advertisements, such as recruitment, selling second-hand cars, taking wedding photos, renting a house, moving, etc. There are also advertisements for travel agencies.
Although these ads are of different types, they are all similarly boring and even a bit low.
Of course, there are reasons for this.
On the one hand, the people these small screens face are generally office workers on the commute, and the most high-quality target customer groups of these businesses happen to be office workers;
On the other hand, because the screen is too small, sometimes even the sound can’t be heard clearly, so it’s not very good to make a tall, high-definition film. It can only be given through intuitive pictures and repeated brainwashing advertising. People are impressed.
Over time, advertisements in similar places have all become similar types, boring, boring, brainwashed, and even a little low.
Pei Qian will inevitably have to take an elevator when commuting to get off work, and will inevitably suffer from these mental pollution.
Although the small screen in the elevator in Shenhua Haojing has been muted, there is a realm reached by the advertisement called: At this time, silence is better than sound.
You only need to listen to some brainwashing advertisements once. Next time, even if you don't hear the sound, but only see the picture, those sounds will automatically reverberate in your ears.
It is simply spiritual pollution.
But now, this spiritual pollution has been wiped out.
Because all the advertising spaces in the Shenhua Grand View Building have been replaced with documentaries about suffering travel!
It's not only Shenhua Grand View, this time Meng Chang has spent a lot of publicity funds and put this documentary on the advertising screens of buses, subways and other office buildings.
This is part of Meng Chang's propaganda strategy. After all, he wants to spend more money to achieve high-level achievements, and spending money must be skillful.
Pei Qian was very satisfied with this and felt that Meng Chang was on the way.
This is simply the textbook "spending money has no effect"!
First of all, the display effect on this kind of small screen is inherently bad, and there may be no sound or inaudibility even on the bus and subway. Therefore, most manufacturers will choose more brainwashed and monotonous advertising words in order to deepen the advertising effect. Deal with this complex environment.
But the trailer of Suffering Travel is obviously different from these advertisements. You have to listen to the sound and read the subtitles to know what is going on. However, the small screen often has low sound and the subtitles are not easy to read.
Secondly, this advertisement column is mainly for office workers, and office workers are often more pragmatic.
Look at other types of advertisements, such as recruitment, second-hand cars, renting a house, moving, and taking wedding photos... all of them are in the category of rigid needs in life.
Even the advertisements of travel agencies basically emphasize a kind of petty bourgeoisie. The hint is: you have worked so hard, you should go to travel to see the beautiful scenery and take a break.
As a result, the documentary about suffering travel directly made office workers feel that it seems better to go to work!
In short, this documentary about suffering travel as an advertisement put on these small screens is absolutely incredible!
The key is that this trip is really expensive.
After all, these advertising spaces have to be snatched from companies such as recruitment, used cars, renting, and moving. Which of these companies is short of money?
Advertising is not cost-effective, but it can purify the environment after snatching it, so that everyone will be less tortured by brainwashing advertising, which can be said to be infinite merit.
More importantly, it can not only persuade outside customers, but also have an effect on the employees of Tenda Group!
Suffering travel will be fully open in the future, and you can just sign up for it.
This reason has been said before. It is because making suffering travel as a business activity is far more expensive and loss-making than simple employee benefits.
Then, it becomes crucial to dissuade potential customers in advance.
For Tenda employees, it is another matter. After all, people outside can sign up without spending money, but Tenda employees just want to pay for it.
Suffering travel is a company benefit for them, and it is a "benefit" that cannot be denied.
When employees see that being a responsible person, they will suffer so much. If they think about the benefits of being an ordinary employee, the benefits are not much worse than that of the person in charge. So why work hard and behave hard to be the person in charge?
When the time comes, everyone will be paddling together, and even the original person in charge will begin to keep a low profile. Isn't that all right?
Therefore, Pei Qian thinks about it more and more appropriately, and is quite satisfied with Meng Chang's arrangement this time.
Back at the office, Pei Qian clicked on the documentary again, ready to revisit it.
Such a delightful video should be shot for one hundred and eighty seasons and twenty or thirty episodes per season!
In fact, this documentary is not very long, and the content of the challenge is not too exciting.
Rock climbing and survival in the wild are both quite professional projects, and there are even many TV shows dedicated to this theme. Compared with those special gods, the group of people who suffer from travel is obviously far behind, and at most it can be considered a beginner.
But it can give people a very grounded feeling.
After all, the great gods of outdoor survival and rock climbing are not ordinary people at first glance. When doing these difficult and challenging projects, they naturally give people a sense of alienation.
For office white-collar workers who lack exercise all the year round, Bei Ye, a master of survival in the wild, is already a different species from himself. Watching this kind of TV shows is more of a curiosity, and he will not substitute himself at all.
But suffering travel is different. These are also ordinary people. If nothing else, just eating compressed biscuits and jerky is a very serious challenge for some of them.
So it seems to have a special sense of substitution. After substituting, I feel that I will not go to death.
The challenge content in the documentary is relatively simple, mainly rock climbing, downhill, swimming, setting up a tent, lighting a fire, cooking food and so on.
The food is farmed poultry bought at a nearby farmer’s market, and put it in a specific area for these people to catch, archery or trapping. If you can’t catch it, you can only eat compressed biscuits.
It sounds interesting, but the result is often too busy and out of breath, but in the end there is nothing. You can only watch other people eat roast chicken and eat compressed biscuits.
It is not very harmful but very insulting.
These don't seem difficult, but in fact, for ordinary people, just setting up a tent to sleep in the wild is already a kind of suffering.
Pei Qian paid special attention to the performance of these responsible persons.
Hu Xianbin is relatively the best performer, probably because he is younger, has good physical fitness, and adapts quickly.
Although Huang Sibo is not good at physical fitness, he is in a state of resignation, and he doesn’t complain too much. He seems to know that it’s useless to say anything. It’s a complete set of "Brother Bao, do you have any other tricks. Up" expression.
Xiao Peng is still trying to get close to Bao Xu, and it seems that he hopes to use favor tactics to break Bao Xu's psychological defenses, at least to make himself a little easier, after all, he is relatively less hated by Bao Xu among these responsible persons.
He Desheng talked the most, deliberately acting miserably in front of the camera, and kept talking about how hard he was during interviews, as if he wanted to arouse sympathy and get out of the sea of suffering as soon as possible.
As for Guo Licheng, his physical fitness is the best, but obviously the joy of survival in the wild is far less for him than ironing, so he just fulfilled Bao Xu's request very perfunctorily, waiting for this time without love. The end of the event.
A documentary shows the life state of these responsible people very completely.
But overall there is a keynote and major premise, that is, no one except Bao Xu is enjoying it at all. Everyone is suffering. I can’t wait to suspend the activity immediately and return to Jingzhou.
The documentary did not mention the names and identities of these people. After all, it doesn't matter who they are, but what they are suffering is important.
As long as everyone sees that suffering travel is worthy of the name and produces a natural persuasion effect, then the goal of this documentary will be achieved.
So far, this documentary has been well received on the website of Ellie Island, and comments have gradually increased.
When the promotional video was first released, there were still some people expressing their yearning, but now it is quite rare.
"When I just watched the promo, I was still wondering why it is called suffering travel. Now that I understand it, I am really suffering!"
"These people are not very dedicated, shouldn't they try to show a way of being happy? Why do they all have a bitter face?"
"Maybe this is Tenda's consistent aim? Must it be true enough?"
"I mean, the first batch of internal beta users should be people who are more interested in survival in the wild? Why do these people feel like they are being pointed at the event to participate in the event?"
"In short, one thing can be made clear. This suffering travel is really just what makes people suffer, and that promo is a deception!"
"Very good, I hope there will be more seasons in the future! Although I won't go, it's interesting to watch others suffer!"
Many viewers are puzzled about the existence of this documentary. UU Reading www.uukanshu.com
According to common sense, since this documentary is also officially released, should it be more positive, right?
And there is no need to deliberately shoot this. Since it is a closed beta, it must be carefully selected people who are interested in survival in the wild to participate, right?
The documentary filmed at that time is naturally very optimistic and enjoyable.
As a result, I don't know where the officials came from. The faces of these people are more frequent than those of bitter gourd. They really interpret the word "suffering" to the extreme.
The audience didn't have any opinions, after all, it was quite enjoyable to watch others suffer.
The key is whether this thing still expects to make money in the future? Didn't this dissuade all the target customer groups?
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