Losing Money to Be a Tycoon

　　 Unlike Ding Xiyao and Cai Jiadong who are slightly impatient, Meng Chang is now sitting firmly on the Diaoyutai, not panicking at all.

　　Because he had already arranged the back hand, including the video recorded in the name of "Tian Gongzi", all of them were completed.

　　 The reason why he didn't make a move was not because he had pity for the Zhujia Group-Meng Chang basically did not have that kind of sentiment, let alone a big company like the Zhujia Group.

　　 Meng Chang hoped that such a big company would die soon, and let himself eat a big bite of meat before he died.

　　 Waiting for these two days, mainly because the commission has not been obtained yet.

　　 Meng Chang looked at the date. Today is the 28th, and I will endure Friday the 30th. When I go to Mr. Pei in the afternoon and finish the commission, I can almost shoot.

　　At the weekend, you can count money happily at home while watching how the Home Group is struggling to deal with negative public opinion.

　　 Of course, Meng Chang is not just waiting blindly. He is also always paying attention to online news and public opinion trends, whether it is the game "Real Estate Agent Simulator" or the Home Group.

Because he knows that the key to the "Pei's Propaganda Law" lies in the precise grasp of heat and public opinion. It is a technique of "two-two-handedness". How and when these heats are detonated, and how can they be detonated ingeniously without showing any traces. , This is a science.

　　 It is early or late, and the action is blunt, which will greatly reduce the effect of publicity.

　　 Meng Chang is a perfectionist, and he must strive to be the best in everything, such as the "Pei's Propaganda Method", and of course, he must be perfect.

　　 "The situation in "Real Estate Agency Simulator" is all normal."

　　 "Sure enough, the content of this game is richer. Although some things are buried, players are unlikely to dig them out in two or three days."

　　 "Let the players realize that there is a problem, but they can't tell where the problem is. This state is the best and most conducive to the performance of ‘Tian Gongzi’."

　　 "Look at the Zhujia Group again, they shouldn't have any big moves recently..."

　　 "Huh? What is this?!"

　　 Meng Chang simply rummaged through the Internet for the latest news from the Zhujia Group. He originally thought that the Zhujia Group would still continue to scramble the old topics as before.

　　 However, he was surprised to find that the Home Group released a new official announcement and promotional video this morning!

　　 Meng Chang immediately keenly realized that there was a problem, and hurriedly clicked in to check.

　　 "Intimate butler business?"

　　 "Houjia Group has launched a new business at this juncture?"

　　 After watching the official announcement and promotional video of the Home Group, Meng Chang couldn't help but frowned. This was unexpected.

　　 This so-called intimate butler business is obviously the focus of the promotion of the Home Group in the future, and it is also a new business launched to further consolidate its market position and suppress other intermediary companies.

In the words of the Home Group, this intimate butler business is to "further strengthen the mutual trust between the intermediary and the tenant", "establish a long-term and stable cooperative relationship", "tailor tailor-made considerate services to the tenants' needs", and "enhance the professionalism of the team." "Sexuality", "Implementation of Accountability Service" and so on.

　　 Putting aside these official rhetoric and understanding it in a more popular way, the Home Group hopes to start with the publicity of the intermediary team and open a new breakthrough for its own business.

　　According to the propaganda of Zhujia Group, "Intimate Butler Business" is a transformation and upgrading of the traditional intermediary model.

　　The first is to screen, eliminate, and train the existing intermediary team to improve the business ability and quality of the intermediary team;

　　Secondly, after the business ability of the intermediary team is improved, it can select more suitable housing for tenants, comprehensively analyze the needs, and find the best rental choice;

Finally, the intermediary team will provide one-to-one service to customers, and the responsibility is to the individual. The intermediary (now called the housekeeper) is responsible for the tenants before and after signing the contract, so as to prevent the intermediary from trying to sign orders and follow-up to a certain extent. The situation of irresponsibility arises.

　　 Meng Chang couldn't help but suddenly realized.

　　Why is the Home Group so eager to catch the popularity of "Real Estate Agency Simulator"? Even do not hesitate to shoot their own promotional videos locally and build momentum on the Internet?

　　 Obviously, this is all purposeful!

　　 If the Home Group does not have relevant business to advance, even if it is enthusiastic, it will not be so urgent.

　　 Obviously, this "intimate housekeeping business" of Zhujia Group has been planned for a long time. The lively discussion caused by the promotional video of "Real Estate Agent Simulator" on the Internet can be said to be in the right place and fully meet the needs of Zhujia Group.

　　 They just caught up with this wave of enthusiasm to promote their new business!

　　 Meng Chang speculated that the reason why Home Group launched such a new business has two main purposes.

　　 The first is to redeem the losses during the "An Xin Fang" period and enhance the company's image and reputation.

　　 The second is to explore new models to further enhance the competitiveness of the Home Group in the intermediary market.

　　 In fact, when the business of "An Xin Fang" was first launched, it was also for this purpose.

The Home Group saw that most of the houses currently rented on the market are old and broken, and they are in disrepair for a long time. Young people do not like to live. Therefore, they use the "safe house" model for long-term rentals and rent the houses to tenants for simple decoration. , Which not only improves the living conditions of the house, but also makes profits from it. This is a good business model.

　　 The original reputation of "An Xin Fang" was also good. However, in order to pursue profit, the "An Xin Fang" was turned into a "formaldehyde room" by the Home Group, which led to the collapse of the reputation.

　　 But anyway, if the business model of "An Xin Fang" does not deteriorate, it can be regarded as a commercial innovation and breakthrough in the field of renting, and it can be successful.

　　 Now, the reputation of An Xinfang has been stinking, and the name change is being brewed within the home group, and it must not be a key publicity.

　　 That's why the Home Group came up with the new promotion point of "Intimate Butler".

　　 The house can’t make a fuss, so you can only make a fuss on people!

　　 The home group’s small abacus is very shrewd. The house does contain formaldehyde. It can only admit that it is unlucky to be picked out. That person will never have formaldehyde, right?

　　 Moreover, this "caring butler" business model can be regarded as a solution to a major pain point in the current rental market.

　　 Due to the existence of many small intermediaries and black intermediaries, the identity of real estate intermediaries is indeed not so glorious. If the Zhujia Group can reverse this perception of people and make tenants feel that the Zhujia Group’s intermediary is not an intermediary, but a serious and responsible butler with strong business capabilities, then it will definitely be a huge advantage for the Zhujia Group.

　　 That's why the Home Group has been showing the hard work of the intermediary work in the promotional film, and it is not understood, it is to create momentum for this new business.

　　 Of course, shouting slogans loudly does not mean that they can actually be achieved.

　　 This familiar marketing taste, Meng Chang simply doesn't understand it too much.

　　 Meng Chang knows very well that the Home Group cannot fundamentally change the working status of the intermediary profession. At most, it is just a superficial article.

　　 Maybe it was a change of uniforms, maybe it was to emphasize polite language, maybe it was to adjust the staff structure.

　　 The best result is nothing more than the implementation of a superficial accountability system.

　　 What is meant by "surface responsibility system"?

　　 That is to say, if there is a problem with the house, you can indeed find an intermediary, and the intermediary will also find ways to help solve it, but this kind of solution can only be superficial, and it is impossible to touch the substance.

　　 For example, after signing the rent contract, the tenant discovered that the window was leaking, so he went to find his housekeeper.

　　 The butler will definitely apologize to you and promise to solve the problem, but the best way is to find someone to find you some materials and simply seal the window.

　　 Change windows? Or even change houses and refund rent?

　　 It must be impossible.

　　 Because the root of this matter is not in the intermediary, but in the household group.

　　 As a listed company, Zhujia Group is pursuing profit, so no matter what method the intermediaries use to sign a contract with the tenant, the money has already been obtained, so don't let the housing group spit it out again.

The Home Group will inevitably find ways to transfer the contradiction to the tenant and the intermediary. For example, increase the rent, sell the "responsibility service" to the tenant, and tell the tenant that you have a great right. If you are not satisfied with the housekeeper, you will complain. We must deal with it seriously.

　　 When something really went wrong, the tenant complained, and the home group deducted the money from the agent (butler). However, the intermediary cannot fully meet the tenant's requirements, so they can only partially solve the problem for the tenant by themselves, or beg for it.

Although the problem of the house has not been fundamentally solved, for example, most of the air leakage is blocked, but there is still a small area of ​​air leakage. However, the tenant sees the intermediary so badly, considering that it will be difficult to achieve better results if the trouble continues, so they can only Compromise, make do with living.

　　 With this improvisation, the goal of the Home Group has been achieved.

　　 not only showed selflessness and customer-oriented in front of tenants, but also preserved the reputation of "caring butler service", and finally made profits.

　　 These routines, Meng Chang is very clear, even as soon as this business was launched, he had already thought of the possible development in the future.

　　 But Meng Chang is also very clear that not everyone is like him.

　　 This "caring housekeeping business" of the Home Group is indeed very confusing, especially when compared with other rental companies, it is very competitive.

　　 What's more, the Home Group has done a lot of foreshadowing and publicity before, and many people's impressions of intermediaries have indeed changed.

　　 If nothing else, as soon as the news is announced, the shares of the Home Group will rise sharply.

　　 Meng Chang could not sit still.

　　 More than two days may not seem long, but the Pei’s Propaganda Method has its most suitable nodes. It may not achieve the best results if it is too early or late.

　　 If Meng Chang took the knife a long time after the activities of the Hujia Group, would he be bitten by the Hujia Group, saying that this was an organized smear against the "caring butler business"?

　　 Will the original unilateral massacre turn into a muddled war of words on both sides?

There is a WeChat public account [Book Friends Base Camp], you can receive red envelopes and coins, first come first served!

　　 Meng Chang stood up and walked quickly in the room for a few steps.

　　 "It can't be delayed anymore, it will change after a while."

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