Losing Money to Be a Tycoon

"Some people may think that the root cause is the corruption of morals, the lack of integrity and the lack of honesty, and the intermediaries who are pursuing personal interests at the expense of the tenants’ interests. Just like the choices of many players in the game, I just rent out the house. As for how the tenants live, it has nothing to do with me."

　　 "But this is not the case. The answer has been given in the game, but most people have not found it yet."

　　 "Have you noticed that there are some essential differences between game mediation and real mediation?"

"The intermediary of the game, in fact, is both the boss and the employee. It is responsible for its own profits and losses and is responsible to itself; while the real intermediary is simply an employee, and it is an employee who is replaceable and has almost no bargaining power. It can only implement The will of the upper class."

　　 "This difference is the focus of this game."

　　 Ding Xiyao couldn't help but stunned.

　　 She instantly realized the scene of the intermediary store she saw when she first entered the game: the store was completely different from reality, and could only accommodate one person, without any other colleagues.

　　 With the progress of the game, the intermediary stores will continue to expand, becoming more spacious and decorated more and more beautifully, but there are still no other colleagues in sight.

　　 Before, Ding Xiyao thought that this was simply a matter of game mechanics, but when Young Master Tian said that, it seemed that it had something else to say.

"In the game, the player plays the dual identity of the boss and the employee: when deciding how to serve customers and how to make a profit, the identity is the boss; and when implementing this service method and personally answering questions for customers , The identity is an employee."

　　 "In reality, intermediaries have only one identity, that is, employees who follow the boss's instructions and contact customers on the front line."

　　 "Therefore, the various chaos that appears in the intermediary industry in real life, although a small part of it is due to the personal quality or moral problems of the intermediary itself, but most of the reasons are the company and the boss behind it."

"Because the boss doesn’t care about the tenant’s actual living experience, but only looks at performance and profit, the intermediaries can only'show their magical powers' under the pressure of performance, and the small tricks of deception and abduction are precisely expanding disorderly. The period is most helpful for scoring performance and earning profits."

　　 "Intermediaries with high performance become the top sellers, and they will naturally receive high bonuses and commendations from their bosses. People with low performance can only get the most basic commission even if they put their hearts on the customer, and even life is difficult to guarantee."

　　 "Over time, those who did not adapt to this environment were forced to leave, and most of the intermediaries who remained knew how to choose."

　　 Ding Xiyao read this content twice, and almost wanted to like this young man Tian.

　　 is so right!

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　　 Many people simply put this pot on the head of the intermediary, believing that the overall quality of the intermediary is low and the morals are corrupt. That's why there are so many chaos.

　　 But in fact, the root cause is not in the intermediary at all.

　　 Even if the quality of individual intermediaries is indeed worrying, most of them are not innate, but are forced out, cultivated, and nurtured in this environment.

　　 It is the boss who really makes the decision. The boss asks for orders and performance. As for conscience and word of mouth, if they can increase profits, they can hypothetically emphasize that they cannot increase profits. What use are these things?

　　 Regarding all the chaos in the intermediary industry, the boss actually turns one eye and closes the other, even tacitly approving and conniving.

　　 said that he wanted to rectify, but in fact, even if he was complained, he just lifted it up high and put it down gently.

　　 Really rectified, who is responsible for the decline in profits?

The interesting thing about the "Real Estate Agent Simulator" game is that it does not separate the boss and the employees, but creates an image similar to the "self-employed", allowing players to take responsibility for their own profits and losses, and at the same time play the role of the boss and the employees. Dual role.

　　 If the two identities are separated, on the one hand, the fun of the game will be greatly reduced, on the other hand, there will be excessive preaching, which players will not accept at all.

　　 And the current processing method not only allows players to have fun in the game, and can't stop playing at all, but also allows players to think after calm down and understand the source of this chaos.

　　 But this obviously hasn't reached the core part of the video yet.

　　 The Tian Gongzi did not just focus on the gameplay and the connection with social reality, but continued to extend and dig out more content.

　　 "If you study in depth, you will find that there is a hidden mechanism in the game."

"After the agreement for renting a house is reached, the tenant will still be satisfied with the house's living. If the satisfaction is lower than expected, then the tenant will pick more faults and ask for more changes when he comes back to the house. The rent is too much, and it won’t even come back at all."

　　 "Not only that, the satisfaction of a large number of tenants will also affect the reputation of the player's store, which may not be visible in the short term, but after accumulation, this impact will become more and more obvious."

"In other words, choosing profits to cheat tenants can indeed accumulate huge profits in the short term, but the price is the decline in word-of-mouth, fewer and fewer high-quality tenants, making money more and more difficult; while treating others with sincerity, although we give up in the early But over time, the reputation of the store gradually accumulates, more high-quality tenants will appear, and the transaction will become easier and easier."

　　 "This is obviously in line with the law in reality: most tenants are easy to be fooled when renting a house for the first time. After being cheated once, they will naturally be careful and most likely will not find the store where they have been cheated to rent a house."

　　 "At this time, a new question may have arisen: Why do many intermediary companies have been doing deceptive things, but continue to grow and grow, and seem to have not been punished at all?"

　　 "Why in the game, players pit tenants, will result in fewer tenants coming to the door, development is slow, and in reality those intermediary companies that pit tenants are still alive and well?"

　　 "Is this just because the game beautifies reality and gives a reasonable but unrealistic setting?"

　　 Ding Xiyao was taken aback, she really hadn't thought about this problem.

　　 After Tian Gongzi brought it up, she thought about it for a while and realized that this was indeed a problem.

It stands to reason that the intermediary company cheats the tenant, and there will be no tenants coming to the door afterwards. However, although companies like the Home Group have repeatedly cheated people and even incidents such as formaldehyde houses, they still occupy the intermediary market. With the dominant position, there is not even much vacillation.

　　 Although the formaldehyde room incident also caused the Zhujia Group’s stock to fall and was rectified and fined, it seems to have quickly regained its vitality. Its market share is still very high, and there has been no substantial change.

　　 Does this mean that people in reality are not as smart as the NPCs in the game?

　　 Young Master Tian gave the answer quickly.

　　 "This question also comes down to the identity of the player in the game."

　　 "In the game, the player is both the boss and the intermediary, responsible for their own profits and losses and the consequences."

"So, in the game, players can only be responsible for the housing in a small area, and they have to compete with other intermediary companies. In this case, tenants actually have many choices. After being scammed by players, they will naturally If you go to other intermediaries, the number of customers received by players will decrease."

　　 "In this case, the regulatory mechanism is still working."

　　 "Let’s extend it, suppose that a new gameplay of ‘merger and expansion’ is added to the game. The player is no longer the owner of a small intermediary store, but a large group company, or holds a lot of capital."

　　 "So, do you still need to follow the existing rules of the game? Of course it is not necessary."

　　 "At that time, the best solution for players is to swallow all the surrounding stores, or find a way to squeeze out other intermediary companies, and open their own branches throughout the city, or even across the country."

　　 "At the same time, using these stores as a fulcrum, let the intermediaries under them continue to call and harass the homeowners, and monopolize all the surrounding listings in their own hands."

　　 "In this way, tenants have no other choice at all, because all the listings are in the hands of this company. If you don't rent from them, where can you rent?"

"So this kind of adjustment mechanism seen in the game will not take effect at all, because the tenant has no choice. Even if they are scammed, they can only change to another store. No matter how tossing it, UU Reading www.uukanshu.com has not gotten rid of it. This group company, the control of this industry ethos."

　　 "Therefore, the setting of the player's identity in the game is obviously carefully considered, not just for gameplay considerations."

　　 "More importantly, it creates a special contrast."

　　 "In the game, the player himself serves as the boss and employee, but in reality, the boss and employee of an intermediary company are completely separated;"

"In the game, the'intermediary' industry that players are engaged in is the original face of this industry. There is sufficient competition to improve the quality of service to succeed; but in reality, the real'intermediary' industry is what it looks like after alienation. It is an industry with a certain degree of monopoly. It is an abnormal state in which group companies and big capital can completely ignore the actual living experience of tenants for profit."

"In other words, the identity of the intermediary in the game does not seem to be annoying, and you can even choose whether to keep your conscience; and the identity of the intermediary in reality makes people feel disgusted, and the intermediaries often have no choice. In the final analysis, it is because of the source. The above changes have led to a change in the identity of the'intermediary': it has changed from a service provider who is a matchmaking service provider to a middleman who eats and takes cards."

　　 "By comparing games and reality, we can more clearly understand the difference between the two, so that we can more accurately locate the crux of the reality intermediary industry!"

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