Losing Money to Be a Tycoon

Lu Mingliang's remarks would not be directly addressed to Nie Yunsheng.

I was stunned and confused!

You young, why don't you play your cards according to your routine?

Can you say such things casually in the live broadcast?

Your mind is flooded!

Nie Yunsheng almost thought that he had a hearing problem, and heard some sounds that shouldn't exist in this world at all.

Lu Mingliang’s remarks directly pointed to the responsibility of Shengyun Group as the platform party, and clearly pointed out the fact that they instigated customers and couriers to fight in and out of the matter, and even gave all similar platform companies to AOE by the way.

You know, many of the Internet giants with huge volumes in China are doing platforms.

In addition to express delivery, the rapid rise in the past two years, such as taxi, renting, takeaway, etc., which is not a platform?

The reason why many big capitals have entered the mobile Internet and massive amounts of funds have been poured into these companies is not because they have seen ready-made business models?

First burn money to subsidize, expand market share, control customers and grassroots employees, establish a sound business network, and then use all means such as competition and acquisition to kill or swallow competitors to form a de facto monopoly, and then think of a solution Earn money back.

Takeaway companies are trying to find ways to make money from merchants, takeaways, and customers; housing intermediary companies are trying to figure out how to pay for intermediaries and home buyers.

The courier companies may be relatively better. After all, the industry is far from forming a de facto monopoly, and none of them has truly achieved a unique market position. Sometimes there are price wars between express companies, so they are still relatively convergent. obvious.

But in any case, this is the direction Nie Yunsheng and Shengyun Group are working hard.

This matter is not a secret, many people know it, but there is nothing they can do about it.

Because for ordinary people, even if you know the wishful thinking of these platforms, can you still not use it?

The various big platforms have broken blood. Customers can indeed eat a lot of subsidies, but this kind of struggle will eventually stop. The big platforms will compromise and accept each other. Everyone will shake hands and make peace, and build a monopolistic industry. Big platform, make money together happily.

It is not easy for customers to vote with their feet. In the end, they have only two choices: either use it or not.

But in the era of mobile Internet, it just cannot be avoided. So I can only bleed and spit out all the money that the previous platform subsidized.

Of course, it's such a thing, but you can't talk nonsense.

Because the word "monopoly" is said to be a huge negative public opinion for these big platforms.

Customers will discuss and discuss in private, as long as they don't generate too much heat, then there is no big problem.

For these platforms, of course, this kind of thing must not be mentioned, and there can be no hints. This is a tacit understanding of each other.

After all, commercial competition, even if it is a handshake and mutual acquisition, is nothing more than a question of earning a little more and earning a little less.

But if this secret is really publicized and the last fig leaf is also torn apart, it is tantamount to lifting the table, smashing the pot, ruining all businesses on platforms that use similar models, and leaving everyone out of food.

There are only individuals who betray classes in the world. How can there be classes that betray interests?

Therefore, for Nie Yunsheng, Lu Mingliang's speech has gone beyond the scope of "not talking about martial ethics", and he is simply out of it!

More importantly, when Lu Mingliang spoke, his tone was really awkward...

What Nie Yunsheng didn't know was that the narration in "Game Producer" was dubbed by Lu Mingliang.

Lu Mingliang himself has a drake voice. Although he didn't hold his voice like the dubbing in "Game Producer" this time, he was full of mockery after all, so he naturally got a little bit of yin and yang.

That's it, directly giving Nie Yun the arrogance enough.

But for this reason, Nie Yunsheng couldn't leave even more.

Because if you leave now, it is tantamount to admitting your guilty conscience and admitting what Lu Mingliang said.

He calmed down his shock, and even squeezed out a seemingly calm smile: "As a platform, of course we will also bear certain responsibilities. As a representative of the company, I condolences the courier and reconciled the conflict between the courier and the customer. , Isn’t this just taking responsibility?"

"It is true that our platform also has some shortcomings. We are working hard to improve these. It takes time to improve. Mr. Lu, is the service of Fengfeng Logistics perfect? ​​Have there been any omissions and errors?"

Lu Mingliang smiled, "Definitely, the service of Upwind Logistics is not absolutely perfect, but it is sincere enough."

"President Nie has committed a classic logical fallacy. This is a false dilemma: pushing a topic to two different extremes, as if the opposite of imperfection is absolute perfection."

"In fact, imperfections are also hierarchical. We really can't achieve 100 points, but every step from 10 points to 90 points will have a huge impact on the customer experience. As for Fengfeng Logistics and Shengyun Group, they did it separately. How many points... I believe that as long as you check the customer satisfaction data a little bit, you can clearly see."

The corners of Nie Yunsheng's mouth twitched slightly, and this topic was beaten to death by Lu Mingliang again.

Customer satisfaction?

Nie Yunsheng knew very well in his mind, why does Shengyun Express compare customer satisfaction with Upwind Logistics? I can't catch up with the Rockets!

Looking at Nie Yunsheng's passiveness, a vice president next to him hurriedly took the conversation and changed the subject: "Mr. Lu, the customer satisfaction of Upwind Logistics is indeed very high. We recognize this. But it must be stated that the business of Upwind Logistics is ultimately It provides services to a limited number of customers in a limited area, and Shengyun Express's business is spread all over the country."

"The development level of various regions in the country is different, and the specific conditions are different. How can we generalize? Our Shengyun Express has been working hard to provide good services to customers all over the country, and it is in continuous improvement and continuous improvement."

"For example, we have invested a huge amount of money to build express cabinets and community stations for various cities and communities, and we are gradually improving our service level."

"To make an unsuitable analogy, the first-tier cities and the second- and third-tier cities can be said to be two completely different exam subjects. The first subject of Upwind Logistics scored 90 points, and the other one did not take the exam at all; while the Shengyun Group has both subjects. Scored 80 points."

"Mr. Lu said that he had won us with only one score, he seemed to be biased?"

Lu Mingliang smiled and nodded: "Well, the analogy of the vice president is indeed not appropriate. First of all, whether Shengyun Express has achieved 80 points, I believe that customers will naturally have the answer, your scoring standards for your own business, It's too loose."

"Whether the service gap between Upwind Logistics and Shengyun Express is 90 points and 80 points, every customer knows."

"Secondly, it is not that Nifeng Logistics did not take the exams in second- and third-tier cities. Our next goal is to second- and third-tier cities, and we promise that express delivery services will never be discounted. Customers in second- and third-tier cities and customers in first-tier cities. We are all treated the same."

"I really want to ask this vice president a question: You said that Shengyun Express has invested a lot of money to build express cabinets and community stations for various cities and communities, which has improved the level of service...Is it really improved? Is the customer mindful?"

The vice president struck his neck: "Why didn't you improve? Why didn't you consider the customers?"

Lu Mingliang smiled slightly: "Oh, the goods that should be delivered to the door are thrown into the express cabinet without even making a phone call. This is called service improvement?"

"Big things are thrown at the inn without delivery, but only a cart is provided to customers. This is called service improvement?"

"The station owner posted a notice at the door of the station, ‘return the item if not picked up within two days’, forcing customers to pick up the item as soon as possible and not occupy the shelf. This is called service improvement?

"Even some of the station bosses don't even care about looking for express delivery. Customers from looking for express delivery to leaving the warehouse are all doing it themselves. This is called service improvement?"

"When customers go to the express counter to pick up their items, they still have to read the advertisement first, and they have to skip the QR code for rewards. This is called service improvement?

"If I remember correctly, express delivery must be delivered to your door. Is this clearly stipulated by law?"

"Symbolically send a text message to notify you, and you feel that you have entered the legal obligation? To be honest, customers are too bullied."

Nie Yunsheng coughed slightly: "Whether the courier is delivered to the door depends on the specific situation at the time. Some customers are office workers, working very hard, and late at get off work. Even if the courier is delivered to the door, there is no one at home, and It cannot be thrown at the door because it is easy to lose. In this case, it is convenient for customers to put it in a courier cabinet or an inn to allow customers to pick it up after get off work."

Lu Mingliang smiled and shook his head: "Mr Nie is starting to pretend to be confused again."

"I don't deny that this situation does exist, so Fengfeng Logistics provides customers with different service options: if it is not convenient to deliver to your door, you can choose to pick it up at the Fengfeng Station; if you want to deliver to your door, you can make an appointment for a rough door-to-door time."

"For some customers, I really don't mind picking them up, but how many people want to deliver goods to your door, and you don't meet their needs? Even if they complain repeatedly, you are still indifferent?"

"In my opinion, Mr. Nie's remarks are nothing more than a high-sounding excuse. The so-called spending huge sums of money to build express cabinets and community stations is to save costs and spread the cost of the last mile to the customers themselves."

"Or Mr. Nie briefly introduce how many couriers can be laid off after the express cabinets and community stations are fully rolled out? How much courier wages can be saved? How much market can be captured through price wars, and help Shengyun Group How much profit will come?"

Nie Yunsheng had nothing to say again, because he did not dare to insist that Shengyun Express did not abolish the courier.

Firstly, too many people know about the abolition of couriers, and it is impossible to hide it; secondly, this time, Upwind Station will no longer accept shipments from Shengyun Express, causing the terminal of Zhong Shengyun Express in the first-tier cities to be full. It was caused by the abolition of couriers by Shengyun Express.

If Nie Yunsheng dared to say that he had never done it before, Lu Mingliang estimated that in a matter of minutes, he would take out the photos full of express cabinets and community stations to slap his face.

It will only make the situation more passive.

Another vice president hurriedly explained: "Mr Lu should be very clear that the profits of the express delivery industry are very meager. Compared with the expensive and slow service of foreign express delivery, the domestic express delivery business has already It is of high quality and low price. Although Shengyun Group has not done the best in service, it is not too good to say that it is excellent. The important thing is that the price is absolutely low. One or two dollars can send express delivery all over the country."

"Ms. Lu’s remarks are a bit like eating meat: the best service means high prices, but many of our customers are not financially able to support such high prices. They would rather lower the quality of service. Reduce some prices."

"I think Shengyun Express's approach is more in line with the current market demand. What does Lu always think?"

Lu Mingliang shook his head slightly, his expression a little disappointed: "I thought you were all the senior executives of Shengyun Group, who could say something about the status quo of the express delivery industry, but I didn't expect it to be online. Some rhetoric ever?"

"It really disappoints me!"

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