Losing Money to Be a Tycoon

June 19, Wednesday.

Magic City, the headquarters of Shengyun Group.

Two weeks have passed since Nie Yunsheng sent Boqun Media as an undercover agent and lurked in the Tenda cooperation plan, and more than a week has passed since Wu Bin officially reformed Boqun Media.

During this period of time, Tengda Group has not been idle, and launched a money-burning war in the three areas of foreign sales, express delivery and renting.

Tenda subsidizes the three departments of Moyu Delivery, Upwind Logistics and Sloth Apartment, which makes Zhaiju Waimai, Shengyun Group and Zhujia Group also have to burn money together.

In this regard, Nie Yunsheng was a little bit miserable!

Because he never thought that Tenda Group would choose to burn money!

Nie Yunsheng did deliberately let the Anti-Tengda Alliance enter the strategic contraction stage. However, President Pei had not been taken the bait before. Nie Yunsheng could not wait on the left or wait on the right, and he was about to give up.

Tenda's sudden counterattack caught him off guard!

Nie Yunsheng never expected that Tenda would resort to burning money to fight back.

It stands to reason that Tenda shouldn't be fighting a public opinion war?

The anti-Tengda Alliance launched a public opinion war before, and the result was defeated by Tenda. This is enough to prove that Tenda’s advantage lies in public opinion!

So when counterattacking according to the brain circuits of normal people, we should also start with the most dominant public opinion, right?

Once Tenda launches a public opinion war, then Nie Yunsheng is sure to find Tenda's flaws!

What's more, he also prepared a response strategy through a series of channels such as Boqun Media.

In the end, Mr. Pei seemed to have lost his memory. He completely gave up the advantages established by the battle of public opinion and insisted on playing with the anti-Tengda alliance to burn money!

Especially in the field of takeaway, express delivery and renting, there is a posture of catching the thieves first!

This is very annoying!

Before that, when other companies were under pressure from Tenda, Shengyun Group only had to sit in the rear and direct the battle.

At that time, Nie Yunsheng was a bystander mentality, and he was able to make some more rational and comprehensive decisions.

But now Shengyun Group is in a price war with Upwind Logistics. Nie Yunsheng has to stare at Shengyun Group while considering Home Group and Zhaiju takeaway. It is difficult to calmly analyze from the perspective of an outsider, and it is even more difficult to achieve a bowl of water. Duanping.

After all, Nie Yunsheng is the president of Shengyun Group, and he is most concerned about the interests of Shengyun Group!

Pei Qian's counterattack made him feel very uncomfortable, because when it comes to self-interest, it is difficult for people to think absolutely rationally.

Nie Yunsheng has no good solution for the time being, so he can only endure with gritted teeth.

Fortunately, there was good news from Boqun Media. Nie Yunsheng and Zheng Hao, the president of Zhaiju Takeaway, prepared materials for a new round of public opinion wars based on Boqun Media’s information.

The intelligence sent by Boqun Media shows that after Wu Bin arrived at Boqun Media, he launched a series of drastic reforms, completely changing the management mode and business model of Boqun Media.

Because of Wei Jinghui's full support, these plans went on smoothly.

As a result of the implementation, a series of accounts of Boqun Media began to fall sharply!

The reason is also very simple, it just doesn't get too hot!

Those articles with 100,000+ accounts were either deleted or removed directly, so that the entire blog media went up and down, and there was no account that continued to generate popularity.

It's all falling fans!

Since the media relies on advertising to gain revenue, when the popularity is high, an advertisement can sell for tens of thousands of dollars, but now the popularity is declining, even if the price is reduced, the number of parties willing to spend money has been greatly reduced.

The performance of the entire Boqun Media has fallen sharply.

This means that Boqun Media has no more money!

However, the employees of Boqun Media quickly adapted to the non-overtime mode. After all, who can leave work on time, who wants to sit in the company?

In Nie Yunsheng's view, this is a kind of salty fish and loss of fighting spirit, and it is naturally one of the key reasons for the decline in the performance of Boqun Media and its poor performance!

This vivid case of Boqun Media is the best public opinion weapon.

Oranges born in Huainan are oranges, while those born in Huaibei are oranges!

In addition, Nie Yunsheng and Zheng Hao also summarized some relevant information and compiled a set of rhetoric based on their own management experience.

At that time, Zheng Hao will come forward to fully refute the management model of Tenda Group.

Thinking of future victories, Nie Yunsheng couldn’t help smiling at the corners of his mouth: “Mr. Pei, Mr. Pei, sure enough, I’m right! You are so invincible only in certain fields, especially in the game field. After all, there are still some you don’t. The field of expertise!"

"Human, how can it be a perfect all-rounder?"

"Take ten thousand steps and say, even if you are a perfect all-rounder! Then the middle-level staff sent by Tenda Cooperation Department are too far behind you."

"There will always be some mistakes caught by me!"

"The next step is to wait patiently and choose a suitable time!"

Nie Yunsheng couldn't restrain his excitement, because he knew that a new round of offensive was about to begin!

…

At the same time, the various departments of Tenda Group are undergoing handover work.

The activities of the person in charge at the grassroots level ended successfully!

Huang Sibo specially organized a large-scale meeting to bring together the heads of all departments and the acting heads from the outside world to share the experience and experience of this lower-level activity.

The attitude of everyone was very positive and they spoke enthusiastically.

"I have been the person in charge for too long before, and it is indeed a bit out of the grassroots. Many policies that are considered reasonable from the perspective of the person in charge may be completely changed from the perspective of the grassroots!"

"Yes, it can only be said that people are limited to their own identity, and sometimes when you look at it from a different identity, you will get some new inspiration."

"I think it is meaningful to change departments. Each department of Tenda Group has a set of independent and complete business models, and in-depth study of this new business model will inspire and improve your own department!"

"Once again, how can Pei always come up with so many different business models and combine them perfectly?"

"I think all the acting persons in charge are very good, and they have put forward many constructive proposals. I will reorganize these proposals and continue in the future. I hope that in the future, you can come to our department to experience the work and make comments!"

"Mr. Chen Lei's co-branded room is very imaginative. Our Sloth Apartment has decided that in the future, we will invite more celebrities to provide more co-branded plans for tenants to choose!"

"Through this lower-level activity, I have a more profound understanding of the Tenda spirit advocated by President Pei. I believe that the Tenda spirit not only requires us to maintain pride and self-confidence, but also tells us that we must not be blindly arrogant and self-confident. I am so complacent about what I have achieved, I am stuck in my own vision!"

"Yes, in the critical period of the battle between the Tenda Group and the Anti-Tengda Alliance, all of us can unite our thoughts and work together. This is the spirit that President Pei hopes to convey to us through lower-level activities!"

"Our acting responsible persons have also benefited a lot. On the one hand, we have a better understanding of the unique business model of Tenda's various departments, which is very inspiring to our vision. On the other hand, it has also deepened the friendship. Our company is in the future, We will definitely develop more extensive cooperation with Tenda in more aspects!"

The person in charge and the people in charge on behalf of you, with a word and a word, have expressed their own experience of this event.

At first, everyone thought that they shouldn't be replaced at a critical juncture, but they didn't expect that the exchange had a very good effect!

Although this grassroots activity slowed down the plans previously set by Tenda's various departments, the ideological foundation of all departments has become more solid, and the friendship and ties with outside brother companies have become closer!

After the people in charge expressed their opinions, Huang Sibo gently knocked on the table and made a concluding speech.

"I think after this lower-level activity, we must at least realize the following points."

"First, after serving as the head of the department for a long time, it is easy to fall into a state of arrogance and complacency, and what is even more frightening is that we tend to fall into this blind state of mind without knowing it!"

"Because we have achieved a series of results under the leadership of President Pei, it is easy to lose motivation because of this success and stop moving forward!"

"Only by changing the perspective frequently can we realize our shortcomings at work."

"Second, we must always be alert to the danger of leaving the bottom employees. The strategies formulated by many departments may not be problematic from the perspective of the person in charge, but once implemented in the middle and then at the bottom, various kinds of strategies will be generated. The problem!"

"We must always listen to the opinions of ordinary employees, and even do the work of ordinary employees ourselves, in order to better understand the situation of the department and formulate more appropriate strategies!"

"We must always clearly realize that in Tenda Group, there are only differences in positions and no status! Excellent people can take on more work and get more rewards, but they can’t exclude others or just because of this. With the thought of being superior."

"Like ordinary employees, we are all working hard to contribute to Tenda Group and society under the leadership of President Pei!"

"Third, we should allow Tenda's business model to grow and develop and introduce outstanding talents from other brother companies for communication and joint management."

"This collision of different models and ideas is also of vital importance to us!"

"I think President Pei will normalize the lower-level activities, which should also be out of this consideration."

"And as the person in charge, we must be considerate of Mr. Pei's hard work. What we have to do is to seriously implement the decisions made by the grassroots, and to feel it seriously, and we must not let this activity become a formality!"

"Okay, UU reading www.uukānshu.com, let's go back to each department for work handover!"

After listening to Huang Sibo's speech, everyone applauded.

Because Huang Sibo said the consensus of all the people in charge!

With this consensus, the handover will be smoother.

The acting responsible people put forward some good plans and suggestions, while the original responsible people listened and absorbed them carefully. Strategies that can be used should continue to be used as much as possible, and the areas that need improvement should also be continuously improved.

All the people in charge know that the battle between Tenda Group and the Anti Tenda Alliance has entered a critical moment!

Although the two sides have died down temporarily, and the Tenda Group even has some advantages, the anti-Tengda alliance may make a comeback at any time.

Under this kind of tension, if there is a mistake in a certain department, it is likely to be caught by the Anti-Tengda Alliance as a breakthrough point and attack Tengda!

Therefore, all the people in charge became nervous and couldn't wait to start a new round of reforms in various departments of Tenda!