Losing Money to Be a Tycoon

October 23.

The English and Japanese versions of "Back to the Shore" are officially on sale!

On the new foreign live broadcast site linklive, Hao Shuai has downloaded the English version for the first time and restarted the game for a week.

It's just that this time he is no longer playing the regular route, but is pursuing speed communication.

After such a long live broadcast, Hao Shuai ’s live broadcast subscriptions have been increasing, and now has reached more than 100,000 subscriptions, which is quite considerable on the emerging live broadcast site linklink.

Every day, you can see the audience asking, "When will this game be released in English?"

On Elle Island, Hao Shuai ’s "Return to the Shore" video has also gained great popularity, and foreigners' speeches when watching this game live have also become a topic of discussion among domestic players.

Now that the English version of "Return to the Shore" is finally out, Hao Shuai naturally has to take this opportunity to publicize it to all audiences.

The audience in the live broadcast, of course, also cheered.

"I have been watching the live broadcast of this game. It looks like this is a very difficult action game. Thank you so much for introducing this fun game to us!"

"Awesome, finally in English! The ghost knows what I experienced while playing the Chinese version."

"I have to say that the English version of this game is made quite well. I took a look at it and some key translations were done just right. They translated the original meaning very well. Really a conscientious developer. Praise! "

"A game that made me a person who wasn't interested in Chinese culture at all.

"I've watched bloggers clear the customs several times, and I believe this game will not be a problem for me!"

There are also many players who leave messages to support on official overseas platforms, or spontaneously publicize on major forums and websites.

The overseas version of "Back to the Shore" is in great shape!

...

Tenda Network Technology Co., Ltd.

Li Yada has been paying attention to the data of the extranet. The more she pays attention, the more she feels.

"I didn't expect it. The data on the Internet is even better than the data in China?"

"Mr. Pei is amazing!"

Li Yada is thoroughly convinced.

This time, the multilingual version of "Back to the Shore" was produced with the help of the official platform, and the quality of the translation is extremely high, but even so, Li Yada was not 100% confident that the game would catch fire abroad.

The reason is simple, cultural differences are too great!

The domestic and foreign game markets are completely different.

There are a lot of domestic fire games. When you go abroad, you will not be convinced. How to push them will have no effect.

There are also some games that have no sound in China, but they live a very nourishing life overseas.

Therefore, there are even a number of publishers specializing in overseas markets in China that will work hard to study the tastes of foreign users and be responsible for the overseasization of some local games, which also have huge profits.

The so-called "overseas" means to comprehensively transform a local game from the aspects of style, gameplay, game details, and publicity methods, so that it can better meet the tastes of overseas players.

Sometimes in order to achieve better results, even the entire worldview packaging has to be replaced and replaced with a western fantasy background that is more acceptable to foreign players.

Therefore, if a game is popular at home and abroad, it is a very unlikely event with a low probability.

Games that have done this have undoubtedly become the backbone game and cash cow of game companies.

Therefore, Li Yada was very surprised that "Return to the Shore" also achieved good results overseas.

"One said one," Back to Shore "doesn't look like a game that will please the overseas market."

"The background of the entire story is based on the materials of traditional Chinese culture. Many elements that have a strong resonance with domestic players, such as Nai Heqiao, Sansheng Stone, Meng Po, etc., may not feel to foreign players.

"But even so, foreign players still love this game enough to see how successful it is."

"It all comes from the hard work of President Pei!"

Thinking of President Pei's efforts for "Back to the Shore", Li Yada felt admired from the bottom of her heart.

"First is the design of the game itself."

"Return to the Shore" is a very hard-core action game that is very much in line with the tastes of overseas players. "

"Pei always risked being unacceptable by domestic players and developed a difficult gameplay. Maybe it was for domestic and overseas take-in?"

"Second is the way of publicity."

"Many foreign bloggers on linklive are broadcasting the" Back to the Shore "while checking the dictionary, so that this game has gained wide popularity overseas, and it has also formed a hot topic for discussion."

"Spontaneous recommendations from foreign bloggers are a small probability event, but then again, this is also determined by the characteristics of the game itself."

"The game itself is so good that even without Hao Shuai, other foreign bloggers will find the game and spread it spontaneously."

"Finally, President Pei told me not to rush to launch the overseas version."

"On the one hand is to wait patiently for the popularity of the game overseas, and on the other hand to allow more time for translation, so that the cultural connotation of this game can be accurately and elegantly translated."

"All these factors add up to the success of the overseas edition of" Back to the Shore "!"

"Probably this is the so-called" strategic strategy, winning thousands of miles away "?"

"Mr. Pei is really all-rounded and thought too much!"

"It seems I have a lot to learn!"

Li Yada said sincerely.

With emotion, Pei Qian came to work.

Li Yada hurried to stand up: "General Manager Pei, regarding the overseas version of" Back to Shore ", the current situation ..."

Pei Qian's face turned black, and she quickly raised her hand to signal her to stop: "It goes without saying."

Li Yada nodded quickly: "Ah, good Pei."

Sure enough, Pei had always expected this, and now the news is a little too much.

Pei Qian is a little speechless.

Early in the morning, I heard such bad news.

"Mr. Pei, there is no other task for the project team at present, there are only some simple small bugs to be fixed. Li Yada said," I plan to arrange some version optimization work for them, or prepare to develop DLC. ""

"DLc? No!" Pei Qian was startled, and hurriedly stopped the dangerous thought.

He looked at Li Yada, and said, "Everyone has been working so hard for so long, don't you take a good rest?"

"Employees are Tengda's most valuable asset. Don't be too tired!"

"Also, there is no input and no amount of inspiration can be exhausted."

"As a game maker, you have to play more games and get more materials in order to always make a good game that refreshes the players, understand?"

"Don't do anything this week, uh ... let Bao Xu play games with everyone."

"Bao Xu, you will be the lead player in the future, responsible for leading everyone to play the game."

"Plan it out and arrange tasks for everyone. No matter what game it is, everyone must play 40 hours this week. You do n’t have enough game time to ask!"

Bao Xuhu, who was shrinking his neck and trying to reduce the presence, shook his body.

dry! My head is almost stuck in the display, why is it still arranged by President Pei!

Bao Xu quickly got up and said, "Okay Pei."

Pei Qian went to his office sloppily.

Everyone in the office area looked at each other, and then they set their sights on Bao Xu.

Bao Xu spread his hands very silently: "What are you doing? Let's act quickly ... don't make it difficult for me."

Everyone in the office area looked at each other, and then hurriedly put down the non-essential work and started the game in a hurry.

...

In the office, Pei Qian looked at the evaluation of the English version of "Back to the Shore" with her own level of English at the site, and sighed in silence.

Alas, although this result was foreseen before the English version was produced, but ... there is nothing we can do!

Pei Qian originally thought that as long as cultural barriers and cultural barriers could be used to block more than 90% of overseas players, he only found out that he was too optimistic.

I really did not expect that these foreign players could hardly eat raw meat in order to suffer, but also brought a group of bloggers who could speak Chinese!

As a result, the official platform saw the enthusiastic response of the game at home and abroad, and decided to help find a translation team to release the overseas version, and everything happened naturally.

"Forget it, let it be."

Pei Qian was already powerless.

At last, he entered the state of the gun-sharp gun, and went through all the activities of the 1024 digital festival again.

In the afternoon, Pei Qian watched the show and took a nap in the office, waiting for a dinner party arranged for editor Xia and others in the evening.

...

...

In the evening, a seven-seater commercial vehicle and an ordinary commercial vehicle of Tenda parked at the door of Mingyun Private Kitchen.

Xia Jiang got down from the car, his face turned pale, and he didn't look very good.

The people behind her getting off the car were not very good. One of the strong camera elder brothers was a bit unstable, and looked at the weak look, mostly vomiting.

Obviously, most people are not too comfortable with this extremely exciting entertainment.

Xia Jiang recalls today's unforgettable experience in Jingzhou Xintiandi Amusement Park, and the whole person is not good.

Roller coaster, jumping machine, big pendulum, haunted house ...

Xia Jiang didn't know how he insisted on it anymore, and now his legs were a little weak.

Pei Qian had already waited in front of Mingyun's private kitchen in advance, and saw that everyone's mental state was so debilitating, and he couldn't help but raise his lips slightly, revealing a smile from his heart.

Ha ha, finally pulled back a city!

See if you dare to stab me again!

Pei Qian couldn't help thinking about it, wouldn't he arrange a similar "desperate one-stop" for all reporters who came to Jingzhou, so that no one would dare to come to interview again?

"How about editor Xia, are you all having fun today?" Pei Qian was full of spring breeze, with a kind smile.

Xia Jiang barely squeezed out a smile: "Happy ..."

Pei Qian nodded with satisfaction: "Just be happy! Everyone will have a good rest after dinner tonight, and tomorrow will arrange a skydiving project for you. It is particularly fun and you must not miss it!"

Xia Jiang: "..."

...

...

The next morning ~ www.wuxiaspot.com ~ The staff came to the hotel where Xia Jiang and others stayed, and only found the trophy, certificate and a prize of 100,000 yuan left to Pei in the room.

Beside the trophy, a letter was left.

"General Manager Pei:"

"Thank you very much for your warm hospitality during this time, we had a very memorable time in Jingzhou!"

"Due to the heavy workload and the leader suddenly arranged a new interview task, we can only rush back. President Pei is busy at work and has no time to say goodbye in person, and apologizes."

"Please rest assured that this interview will be successfully completed! I hope to have the next opportunity for cooperation!"