Losing Money to Be a Tycoon

But when I heard that it was going to make a mobile phone with 8,000 gears, Changyou's turn hesitated.

"Mr. Pei, the price of 8,000 yuan is definitely an absolute high-end machine, but even pineapples have not reached this point ..."

"To set the price to this range, there are only two ways:"

要么 “Or, force a price increase through the brand ’s high added value, but the premise of doing so is a high degree of recognition of our brand by the market;”

要么 "Either through the stacking of materials, stacking supporting services, etc., the actual value and added value of the mobile phone can reach this level."

"The former is definitely impossible, and the latter ... is also a bit difficult."

"I personally think that we can make a high-end machine in the 4,000 and 5,000 gears, which is an option with a higher success rate."

Chang Changyou did not expect that this remark would come out of his mouth.

At the time of Hongcheng Technology, Changyou was really true to the boss and other management every day, and said that he must make high-end models, not always entangled in low-end machines of 1,000 yuan and mid-end models of 2,000 yuan, must Try to reach the gear of four or five thousand yuan.

As a result, no one ignored him and was obsessed with making low-end machines to make quick money.

Now it's all the other way round.

Boss is eager to work directly to the eight thousand stalls, but it seems that the often aggressive friends have become conservative ...

This change of role made Changyou a little uncomfortable for a while.

He never thought he would one day label himself "conservative" ...

Pei Qian was well prepared for this.

Do you think I want to be a high-end machine, and haven't considered these things at all?

Even if you want to collect IQ tax, the system will not agree!

If Pei Qian were to make a mobile phone with a price of 3,000 yuan, forcibly raising the price to 8,000 yuan, the system would not pass at all, because the price was already significantly higher than the actual value of the mobile phone.

The system allows the selling price to fluctuate within a certain range, but no matter how fluctuating, it cannot exceed a certain price range.

Some international manufacturers with high brand premiums may have an overall profit margin of 30%, while domestic manufacturers may only have a profit margin of about 10%.

And Pei Qian wants to make a mobile phone, no matter how high the premium, it is certainly impossible to exceed 30%.

Pei Qian even wanted to push this number even lower.

Because the high-end market is completely oriented to the local tyrants, with the lesson of Huo Qilin, Pei Qian has understood that for the local tyrants, it costs eight thousand yuan, and it does not even care to spend another five hundred or one thousand.

That is:

If this phone cannot be sold, the price will be the same, and Pei will always be refreshed;

If this phone can be sold for a few units, then the higher the price set by Pei, the less he will lose money.

Therefore, the price is set a little lower, and the profit margin is set a little lower, so that even if you sell a small number of units, you will not make much money at all, and the overall loss will be huge.

At that time, a large amount of money was invested, and hundreds of mobile phones were produced in the warehouse. If they were not sold, they could only keep reducing prices ...

Don't you happily lose it?

Pei Qian showed a confident smile and said to Changyou: "Forcibly raising prices through high added value, that is collecting IQ taxes. How can we do that kind of thing?"

"Pile directly, pile up the cost for me!"

"As for the comprehensive net profit margin, I think a 5% is almost enough.

Chang Changyou was lost in thought.

Many of his views on the mobile phone industry were subverted at this time.

Heaped up hard? As long as the comprehensive net profit margin is 5%?

It doesn't sound like a complete failure.

How could 听起来 sound so unreliable?

Seeing Chang You's face embarrassed, Pei Qian asked with great concern: "Why, is it difficult to pile up materials at this price?"

Chang Changyou hesitated and said, "It is not impossible to pile up to this level."

"But there will be two problems."

首先 "First of all, it is certainly impossible for our mobile phone to mass produce too much. Taking less goods from the supply chain, the price is naturally high, which is one aspect."

"On the other hand, if you want to pile up materials, some new technologies are still immature and prone to various small problems, and the yield of mobile phones cannot be guaranteed."

"The former is okay to say that it costs nothing more. But the latter, the blow to a high-end mobile phone brand, is very fatal."

"Eight thousand phones are bad for three days and two ends, which makes people think."

当然 "Of course, it is certainly not an exaggeration that eight or ten units cannot be used, but if eight or nine units out of one hundred units fail, it will also be a huge blow to our reputation."

"The more new technologies are used, the worse this problem may be."

Low yield rate?

Pei Qian smiled: "This is a good solution. Do a data transfer function. At that time, the customer's mobile phone is broken, and he will be directly replaced with a new one. Since it is a high-end mobile phone brand, it must be changed."

Pei Qian pondered, anyway, few people will buy it anyway, and there are so many mobile phones in the backlog of inventory, some people are really unlucky when they encounter a mobile phone failure, and it is necessary to replace it unconditionally.

Speaking of this, Pei Qian thought of another problem, which happened to be solved together: "Also, I think of a way to make some unique additional services for mobile phones."

“It ’s like visiting the door for free. If the customer ’s phone is broken, if it ’s in Jingzhou, our little brother will bring a new phone directly to the door, transfer the data on the spot, take back the old phone, and bring a little gift, and apologize on the spot.

"If you are abroad, we will cooperate with other courier companies. The courier will send the new machine to the door to transfer the data, and then courier the old phone back."

或者 "Or take this phone, you can go to Moyu Internet Cafe for a few hours every month for free."

总 "In short, add some extra services to make it worth the price."

Pei Qian pondered that the system is already dead, and this phone has to be worth its price, so get some more expensive technology in the supply chain, and then add a bunch of additional services for the eggs, at least in the It's okay to confuse the system.

Chang Changyou looked at President Pei. In addition to his doubts and confusion, there was a little admiration in his eyes.

So many questions have been solved?

Of course, it's hard to say whether this solution will work or not, but it sounds like at least there is a corresponding solution.

Changyou thinks for a moment, suddenly suddenly startled in his heart, thinking secretly: "Changyou, Changyou, why do you unknowingly become the kind of person you hate most?"

He recalled the scene at Hongcheng Technology.

At that time, he was always trying to convince the boss of Hongcheng Technology to adopt new technology, push up the price of mobile phones, and not indulge in the low-end market.

But the boss and other senior management of Hongcheng Technology always use various problems to fool.

He listened to remarks such as "High-end brands can't do it", "Customers don't recognize it", "Yield rate cannot be guaranteed", "It's not safe to do so".

At that time, he was very angry. These problems did exist, but he couldn't stop doing these things because of the problems. He should work hard to solve them!

现在 Now, in the face of President Pei, Changyou suddenly finds that the roles have changed.

I have been asking questions myself.

But Pei is constantly solving the problem!

"Changyou, Changyou, are you always evading problems and shirk responsibilities, is it worth the trust of President Pei?"

如此 After so asking himself, Changyou made up his mind: "Good President Pei! I think this plan is feasible!"

"I will do my best to get things done!"

不过 "But ... President Pei, I have a merciless request."

Pei Qian nodded: "But it doesn't matter."

Wu Changyou said, "I used to have a group of brothers when I was at Hongcheng Technology. Later, the company went out of business. Some of them went out of business at home, and some of them switched to other companies. We occasionally contacted."

"If you don't mind, can I dig them all up? President Pei, rest assured, their salaries are not very high!"

Ok?

Pei Qian heard the light here.

Isn't this the fantasy sky group that brought down Hongcheng Technology?

Just right, save me from hiring again!

Pei Qian is very clear that Changyou is currently quite unseen in the circle.

However, this newly established technology company is also a subsidiary of Tengda.

Wu Changyou recruited people under the name of Tengda. Even if various industry bulls disagreed with him, maybe they would still join in Tengda's face.

If there are so many nirvana characters in Bianli, bring this business to the unscrupulous, untidy?

Now seeing Chang You's plan to re-assemble the dream group that destroyed Hongcheng Technology, Pei Qian is even more overjoyed.

"no problem!"

"Whoever you want to recruit, I will not intervene in the matter of your word."

"But one thing I have to say is that these brothers who come to work in Jingzhou must not be treated badly in all aspects. Everyone must give enough moving expenses and housing subsidies!"

"The wages can not make the brothers chill, pay at least 30% of the original wage premium!"

等 "When the product is made, regardless of the sales volume, bonuses and benefits are all on par with Tengda's parent company, and there is no shortage of a penny!"

Chang Changyou's hand trembled slightly, excited and moved.

what is this?

This is the absolute trust the boss has in himself!

Personnel appointment and removal power is so great. The boss gave it when he gave it. Wouldn't he be so relieved if he didn't fully appreciate his talent?

常 Changyou originally thought that there was a lot of research and development pressure, so many immature new technologies, even if only assembled together, there were many difficulties.

现在 But now, with the brothers who worked hard together before, many of the research and development projects that were forced to be abolished can be taken out and continued.

Moreover, Pei always trusts so much. Even if these difficulties are a mess, they must be overcome!

Pei Qian thought of another problem and thought that it should be explained in advance.

"Mr. Chang, there is one more thing."

"This new company, although you are in charge of the entire business, there will be a director on Tenda. From the actual structure, she is half a grade higher than you."

但是 "But then, you must have your own opinion. If you have a difference of opinion with her, you can reflect to me, I'll mediate, understand?"

Pei Qian did not forget to engage in the second most important goal of this mobile phone business.

That is to get Lin Wan back as far as possible to inherit the family business.

Let Lin later ignore the mobile phone business. When the mobile phone business really fails, there will be no blow to Lin Wan's confidence.

So, let Lin Wan be the nominal head of the mobile phone business.

The ultimate goal is to let Lin Wan take care of the mobile phone business a little, but not let her intervene too deeply. It is best that Lin Wan feels that she should take the lead after the business fails. This is the perfect situation.

So, Pei Qian had to help Changyou secretly.

Chang Changyou nodded: "You can rest assured that President Pei, I must get along with the director."

Chang Changyou obviously did not realize the seriousness of the problem.

However, Pei Qian can't explain too much, and can only wait until there really is a problem.

At this time, Changyou remembered that there was still one of the most critical issues.

"Mr. Pei, the name of our company has not been determined yet."

With this reminder from Chang You, Pei Qian also thought of this problem.

Yes, this development strategy has been thought out, but the company's name has not yet been determined.

Pei Qian thought for a while ~ www.wuxiaspot.com ~ What's a good name?

名字 What name should I name as a high-end mobile phone?

It should be a name that looks very low!

The name directly determines the first impression of the user.

Many brands are because the first impression of the name is "low-end", "earthquake", so even if there is a high-end machine, everyone does not agree with its brand value.

So, try to be as hard as possible.

But, you ca n’t name it like “Dog Phone” or “Cuihua Phone”, otherwise you wo n’t be able to get through with Changyou.

Pei Qian thought for a moment: "In order to enter the international market and become an international big brand in the future, let's make a pure letter and memorable name."

"Then, according to the transliteration, a Chinese name with a better meaning."

Chang Changyou agrees: "Yes, this is the idea."

Pei Qian thought for a while: "Then we are called otto technology, and translated into Chinese is gutu technology."

"Gulls are the gulls of seagulls. They spread all over the world and fly between the sea and the sky. This means that our cause flies all over the world like seagulls, and the company's future is as broad as the blue sky and as magnificent as the sea."

图 "The picture is the picture of the bullying industry, and it symbolizes that our cause can be expanded!"

The actual meaning is to hope that this company will become a high paraplegic company and can blow away the horns to Yue as soon as possible.

Chang Changyou was lost in thought.

The name “” has a good meaning, and it's pretty catchy.

How could I feel vaguely, as if there was an unspeakable sense of disobedience?