Losing Money to Be a Tycoon

At the same time, otto technology.

Chang Youyou, Lin Wan and a group of key members of the company gathered in the company's conference room, ready to discuss the general development direction of this phone.

Gao Linwan just came from Gao Yang game.

Be The research and development of "beiet" is currently underway. Ye Zhizhou, Wang Xiaobin and several other designers are already in the process of design drafts, and the basic work such as art requirements is also progressing simultaneously.

Zhe Lin didn't need to be responsible for this kind of work, so today I can just take the time to come to otto technology to hear about the new mobile phone.

The other employees of the company were sitting in a serious situation, with serious expressions and looking very serious.

From Hongcheng technology to otto technology, although it is still a wage earner or a mobile phone, the mentality of everyone has changed subtly.

At the time of Hongcheng Technology, although Changyou was a vice president, he did not have a strong right to speak.

There are still several vice presidents of the same level with Changyou, not to mention there is a ceo above.

High-level concepts are different, and naturally friction and skin peeling are indispensable.

Wu Changyou is a vice president who is so free, not to mention the brothers under him.

现在 But now, Changyou is trusted by Mr. Pei, he can completely decide the research and development direction of this product, and his autonomy is greatly improved.

Those brothers who struck him were naturally no longer as mean as before.

Moreover, the original company went bankrupt, everyone found a way out, and now they have reunited again. Most of them have a bit of a sense of gloom, which also makes them all grateful.

Chang Changyou hung up the phone and said to the crowd, "General Manager Pei said that he still has nothing to do, but he just has to come and let us take our own ideas for everything."

"Let's get started."

"Director Lin, as a representative of Tenda, if you have any comments, you can put forward at any time."

Yuan Lin nodded late: "Okay."

She doesn't think she will have any problems. After all, everyone else here is more professional than her.

But since the position is director, there should be some attitude.

Chang You started meeting according to the established procedure.

"The template for this phone should be based on the flagship phone solution that was previously developed at Hongcheng Technology. It happens that everyone should have some forced suspension plans and talk about procurement with some suppliers in detail. Options, those without legal risk can be used. "

"Our company's first mobile phone is definitely still only available in od mode, and everyone should have no doubt about this."

"At present, we have two main tasks. The first is to develop a system unique to its own mobile phone brand. The second is to determine the general direction of this product and better communicate with the foundry."

"The importance of the system, it goes without saying ..."

Lin Lin listened silently on the side, recording from time to time in the book.

虽然 Although she has not deliberately learned some inside information of the mobile phone industry, some basic concepts are still very clear from the ears.

In the mobile phone industry, oe and od are two common business models.

For a technology company to make a mobile phone, it doesn't necessarily need to cover all aspects of design, production, branding, sales, etc., but just entrust the corresponding work to the corresponding professional manufacturer.

Oe is our company's design and outsourcing production, that is, "foundry", such as pineapple mobile phones.

OdAnd od is that the manufacturer puts forward specifications and requirements for the manufacturer, which is designed and produced by the manufacturer, which is also commonly known as "OEM".

Of course, mobile phone manufacturers can also put forward some customized requirements for od manufacturers, as long as the money is sufficient, this is easy to discuss.

Otto technology has just been established at present, it is impossible to completely independently undertake the research and development of a mobile phone required technology, so taking the od route is a better choice.

贴 "OEM" does not cause inferior quality, not to mention shame. A large number of domestic and foreign mobile phones are in the od mode, including Shenhua, and many models are completed with od.

Many od manufacturers carry out mobile phone design foundry all year round. They have good solutions from product design to hardware combination. They have rich experience, mature quality control and supply chain, and reliable quality.

There was a mobile phone manufacturer that the quality of the low-end machine produced by od is better than the high-end machine designed by itself. This is a phenomenon that confuses consumers.

Of course, if the company can develop to the size and level of Shenhua and Pineapple, and completely independently design and manufacture the flagship machine for the foundry, it is obviously a better choice for maintaining high-end brand value.

But for current otto technology, this step is still a little distant.

Od is OEM, but it can also be customized. Of course, depending on the degree of customization, the money spent is different.

At present, everyone is discussing the general scheme of this phone, that is, how to integrate various schemes.

Everyone started talking freely.

"The chip is definitely of the latest generation."

"Do you have to use the best screen?"

"The camera must not be bad. It seems that many flagships have been using dual-camera solutions recently. Let's also have one?"

"Batteries should be as large as possible, the flagship chip and the good screen consume very fast power."

"The memory must be bigger too."

等 "Wait a minute, we buy so little, can we buy a flagship chip and a good screen?"

"If you ca n’t do it, add money 呗. You do n’t need to use a flagship chip for such an expensive phone, and you ca n’t be scolded? You have to buy anything!”

Everyone, you can say a word to me, I can't wait for the latest good things to be arranged for this phone.

的 The prototype of this phone is Hongcheng Technology's flagship 9, which was originally Hongcheng Technology's attempt to impact high-end models.

However, the price of 9 is only about 4,000 yuan.

Now I want to mention eight thousand files ...

多少 How much good stuff does this have to add?

Before I used to make a mobile phone, I tried to reduce the cost as much as possible. Many good solutions looked at me, but they were too expensive to use.

Only secretly save costs in places such as vibration motors, charging ports, nfc and so on.

But now? Good things are pushed hard, but the results are not enough!

Moreover, the sheer price of mobile phones is not to say that all the latest and best solutions can be thrown up.

For example, the full-screen technology that no one uses at present can make the border on the phone very narrow, but the problem caused by this is that the positions of the handset and some other components must be rearranged, which is bound to exist in other aspects. Many compromises.

Although similar mobile phones will be more gimmicky, the sacrifice is too large, and the practicality may not be very good.

We also discussed a lot of these issues, but Changyou finally decided to abandon these seemingly beautiful solutions, and adopt those mature, stable and expensive technologies as much as possible, and honestly stack the materials.

On the hardware side, it's pretty much discussed.

Zhe Lin was able to understand a part of it, and it felt that the phone was not much different from Shenhua ’s flagship phone in terms of hardware configuration, but the system, customized originals, and unique selling points were definitely inferior to Shenhua.

The gap between brands is vastly different.

虽然 Although this mobile phone also uses some new technologies in the supply chain, some of which seem to be good gimmicks, but it is not impossible for this small gimmick to exceed the flagship phones of other large brand phones.

神 And Shenhua's flagship machine sold less than 6000 yuan.

At present, this mobile phone is currently difficult to sell at around 5500. How can this sell for 8,000 yuan?

Wu Changyou said: "Everyone think about other ways. President Pei gave a death order. This phone must be sold for 8,000 yuan."

"When I was talking with President Pei, President Pei had already given me some ideas. For example, this phone is only for repair, and the phone is broken. I will send a new home directly, transfer the data on the spot, and then initialize the old phone."

"Anyway ... find a way to add some extra services to this phone so that it can be worth the price."

Tong Changyou opened his head, and the others started talking babblely again.

"How about a greater effort to trade in the old one? As long as we get a new phone and users want to buy a new phone, they can use the old phone to trade in the old one. Based on the valuation of this old phone, we will raise the standard by 500 yuan, which is good for us Binding users to our brand. "

"I think the packaging box can also be made exquisitely. The accessories such as the original film and mobile phone case are all the best. It can also slightly increase the value."

或者 "Or we talk about cooperation with some app manufacturers, such as video websites. Mobile phones are pre-installed with apps, and members can enjoy the services directly by watching videos on mobile phones."

Everyone talked eloquently and thought of many ways, some of them cost more, some of them cost less.

But even if all these are added, it is still difficult to raise the price of mobile phones to 8,000 yuan.

After all, Pei said that the comprehensive net profit margin of the mobile phone is not higher than 5. If the value of the mobile phone is too much in the end, it is difficult to explain to Pei.

I thought that in the end, the people fell silent, and they were a little helpless.

This is also normal, because the mobile phone industry is a very high threshold industry, the flagship mobile phones of those big manufacturers are basically bucket models, not bad in all aspects.

Even if Changyou's team has some new technologies to use during Hongcheng Technology, how to say, this team's research and development capabilities are far inferior to those of Shenhua.

So, from the product point of view, no matter how hard you try, it would be good to raise the price of mobile phones to 6,000, plus various small benefits, barely increased to 7,000, still not up to 8000.

Chang Changyou looked around at the crowd and said, "Everyone think about it, is there any other way. If it still doesn't reach 8000, then we have to buy some custom-made components with high prices."

If you use these particularly expensive custom components, you can raise the price, but the cost performance is too low. For a small factory like otto technology, it will have a feeling of being an injustice.

Seeing that the crowd was at a loss, Lin Wan spoke.

"If you are going to discuss cooperation with other video websites and software apps, at most, you need a member, and it is difficult to talk about deeper cooperation."

"I can talk to other Tengda business units, it should be able to get better benefits, and it will definitely be higher in value."

"E.g……"

"Every time a new movie shot by Feihuang Studio is released, this mobile phone user will be given two movie tickets for the screening."

"Mobile phone users can enjoy life-long membership benefits while surfing the Internet at Moyu Internet Cafe, with discounts on Internet fees and a free drink every day."

"After binding the game account ~ www.wuxiaspot.com ~ you can get a new Tenda game every year."

"As a lifelong member of the end Chinese website, subscriptions have discounts, additional referral tickets and monthly tickets."

"Become a customer of Headwind Logistics automatically and enjoy the right to receive and send express mail first."

"Become a VIP of Mingyun Private Kitchen, this time you can get a dish for free when you reach a certain limit."

"That's it for now, if there are any other benefits you can add in the future, you can add them."

There was someone hesitantly raising his hand next to him: "So many benefits, Director Lin, can you get there?"

Zhe Lin nodded as a matter of course: "Of course, I'm familiar with the leaders of these businesses. I'll talk to them, maybe they will have better ideas."

Wu Changyou felt a bright light in front of his eyes: "Of course that's the best! Then this will trouble Director Lin!"

Zhe Lin waved his hands late: "Don't thank me."

"Pei President once told me that as a director, I am indispensable in otto technology, don't consider myself an outsider."

"I think that Pei should always suggest that as an old Tengda employee, I should assume the role of a bridge between otto technology and other departments of the Tengda Group."

"It's up to me to coordinate with other departments!"