Losing Money to Be a Tycoon

"The biggest highlight of" BEQUIET "is that it is a horror game played by multiple players online. There is no similar game type on the market at present, so I think the early publicity should highlight this point to the greatest extent."

"Promotion is still based on traditional methods, such as buying videos and web ads, and letting video authors help with publicity."

"I have already talked with Qiao Laoshi, he will play our game for the first time, and then make a video to help promote it."

同时 "At the same time, we will cut out a more cool promotional video and stir up the heat in advance ..."

Zhe Lin explained the propaganda strategy he had previously thought about in detail.

After Xu said, she looked nervously at Pei Qian.

Although it took her several days to finalize these propaganda strategies, it is also a very safe and surely effective propaganda method, but there will still be some maggots in front of President Pei.

After all, Pei ’s skills in propagating games have been considered to be perfected. This kind of small and small propaganda method may not be able to enter into Pei ’s eyes at all.

After listening to Lin Wan's propaganda, Pei Qiang sighed silently.

Especially when I heard the words "Qiao Lao Shi", the body could not help but shake, and produced some stress responses similar to PTSD.

It seems that the employees under him are growing rapidly, and President Pei can't control them anymore ...

When Lin Lin was just starting late, he was still a newcomer. After the project team has been silently fighting, as a result of the experience, there are more and more department leaders.

拿 Take this promotion plan, it is a word, steady!

Pei Qiang is very sure, if you really follow Lin Wan ’s set of propaganda, there must be a lot of people in "BEQUIET" who bought it without brains, and the sales volume will not be low from the beginning.

So definitely can't do that!

But what do you do ...

Pei Qian is a little embarrassed.

清楚 He knows well that Tenda now has too many successful games in his hands, has a large number of fans across the country, and is also the focus of attention on the official platform.

游戏 "Game Producer", "Return to the Shore" and "Blood War Songs" are a few games on the official side of the existence of a crazy brush, "BEQUIET" on the official platform, a little publicity, many people have to buy.

In the past, the good thing of not having to worry about being famous is not necessary, now it is gone.

So, the current propaganda is not enough to spend money on water, it has to be counter-productive!

It sounds difficult, but Pei Qian has prepared for it after careful consideration.

The ultimate goal is to dismiss the player before paying!

Previously, Pei Qian mainly encouraged players to retire in the game by extending the refund time and increasing the difficulty of the game.

But it turns out that it seems that the effect is not very obvious.

I have no choice but to say that the current player is too rebellious. After the game is bought, the more you refund him, the more he will not refund it.

Now Pei Qian has a better idea, that is to persuade the player before buying the game!

Do you want to buy a game?

I'm sorry, I won't sell it to you at all!

Who stipulates that all games can be bought at will?

Conventions are not necessarily reasonable!

BE "BEQUIET" is a game that can only be purchased after trying to prove yourself.

The average person is not worth playing this game!

Whoever has an opinion, send him the six-character mantra directly.

Pei Qian decided to engage in a lot of problems at the early publicity level. Only when the player passes the test, can he be eligible to buy the game!

In this way, ordinary players can't buy even if they have money, they must first qualify.

Eligibility is not so simple. It has to pass many trials.

People are lazy. If players find that they want to buy a game, they have to go through the 1981 difficulties first, and most people will probably give up.

Moreover, as long as the puzzles are made more complicated, it took everyone a month to successfully solve the puzzles, and there will be no income in this settlement cycle.

In the worst case, postponing income to the next cycle is better than making money in this cycle!

This is Tenda's publicity strategy in the new era: persuasive publicity!

Of course, these words must not be told to Lin Wan, you must change to a statement that is more flickering.

Pei Qian tapped the table gently, and Shen said, "Your publicity plan is not a big problem, it's just too conservative."

Zhe Lin shined in the evening.

Sure enough, Pei always has a better plan!

She hurried to listen carefully.

Pei Qian continued: "I will do this promotion in person, and no one of you should get involved. I still buy the same ads, but I do decide which ads I do.

"We are going to play a simple ARG game with all the players of Bequiet."

Zhe Lin froze late: "Ah?"

She was ready to take down President Pei's suggestion and then seriously implemented it.

As a result, President Pei intends to go on her own this time, and it seems that she did not tell her plan.

But in the best interest, this also means that President Pei's publicity this time must be a big deal!

On the contrary, Lin Lin was very happy: "Good President Pei, then I will wait and see!"

Uh ...

He sent Lin Wan away, Pei Qian looked at the time before leaving work, and immediately began to arrange a dismissive promotion of "BEQUIET".

Pei Qian did not disclose any information to Lin Wan at all because this activity is a puzzle solving activity and must be kept as secret as possible.

Pei Qian approached the TPDb website programmer who was responsible for Tengda's spiritual fit test and asked him to take charge of all the program work.

The Tengda spirit fit test has not leaked until now. It can be seen that this programmer is very reliable, so Pei Qian gave him this task.

The amount of tasks is not big, it is just to change some small details in the website and the game.

"Hmm ... it seems that this invitation is missing a deposit from the inviter."

"It seems a bit too late to arrange for people to redraw a logo."

"Use ready-made."

Pei Qian rummaged on the computer and turned out the logo of the surprise hostel that had been done before.

Uh ...

Uh ...

BEOn Thursday, March 3, "BEQUIET" is officially on sale!

Qiaoliang was already in front of the computer early in the morning, and even snacks and drinks were ready. Just wait for the game to release and start the liver, and then the video will be released as soon as possible!

This time, he was not invited by President Pei like "Back to Shore".

But it doesn't matter, President Pei didn't invite, and President Lin's invitation is the same!

Before the game started to be promoted, Lin Wan had found Qiao Laoshi and asked him to make a video promotion after the new game was launched.

As President Pei's confidant, of course Qiao Liang is inescapable!

"BEQUIET" is produced by 觞 洋 游戏, but TPDb website clearly stated that 觞 洋 游戏 is now a subsidiary of Tenda Games.

Considering that the "Blood War Song" mobile game is also a conscience mobile game and has been recommended by the official platform, Qiao Liang has reason to believe that the games released by the game should be completed under the supervision of President Pei, quality and creativity Definitely not bad.

All in all is a sentence, it's worth playing!

There are obviously not a few players who hold the same idea as Qiao Lao Wet, and it can be seen from the situation in his fan base.

Everyone is discussing this game, waiting to buy it for the first time.

2 2pm, the game is officially open for purchase!

Qiao Liang directly clicked at the speed of being single for more than 20 years!

However, the imaginary chargeback interface did not appear.

Qiao Liang a moment.

什么 "What's wrong with the game as soon as it's released?"

"No, how could Tenda make such low-level mistakes?"

Qi Qiaoliang was very confused. He found that the purchase button was grayed out immediately after he clicked on it.

On the details page of the game, it was originally a slightly scary original game picture. Under the click of a button, a line of small characters appeared below.

"The invitation is left on the journey."

There is also a blood fingerprint on the back, and a red logo.

上 The upper part of the red sign is the apex of an obtuse triangle, and the two English words below it: it seems to be a hotel sign.

It's just that the lower part of these words has a blood dripping effect, which looks a little hairy.

Qiao Liang was a little confused.

哪 Where is this from?

He took a closer look at the original painting and felt that this should be a scene in "BEQUIET", which seemed to be a country hotel.

破 Under the dark night, the shabby hotel is completely hidden in the darkness, as if a demon with a mouth full of blood, is waiting for the prey to fall into the net.

I carefully looked for a long time and found that there was not much useful information on this original painting.

The small print, "The invitation was left on a journey," looks more like a real clue.

Of course, it is not ruled out that downloading pictures and opening them in txt or other formats may hide special information.

Tong Qiaoliang glanced at his fan base. Obviously, his situation is not an exception, and everyone else has encountered this problem.

You can't buy a game already on sale!

After a brief period of persecution, Qiao Liang was instantly excited.

购买 Before buying this game, you need to solve the puzzle!

"General Manager Pei, General Manager Pei, why do you always get so many new tricks? It's really amazing!"

Although I was looking forward to playing the new game, I couldn't get angry, but Qiao Liang was not angry, but found it very interesting.

There was already discussion in the group about what was going on.

"What do you mean, is this picture hidden?"

"I'm not sure. I didn't respond when I ordered it!"

"I also saw this picture on the web advertisement, this should be a puzzle!"

"The pictures on the webpage can be downloaded. I changed a lot of formats and found no useful clues."

"I think you all think too much, the clue should be this sentence ~ www.wuxiaspot.com ~ Invitation letter 'Does it mean the qualification to buy a game? What was' the journey before'

"Is there somewhere in reality? Is anyone in the group in Jingzhou? Go out and look?"

"Journey to the Past" is an independent game on the official platform. Maybe it is a linkage? "

别 "Don't make trouble, when did you see Tenda's game linked with other games, this is definitely a coincidence!"

There are many fans in the Qiaoliang fan group, and now the news is frantically swiping the screen. It can't be seen at all.

Not only that, Qiao Liang looked at several other player groups, and it seems that many people are discussing this matter.

I just turned over the discussion of these people, but Qiao Liang felt that they obviously did not understand President Pei at all.

关键 The key to solving mysteries is to look at my confidant, Mr. Pei!

Qiaoliang thinks that this puzzle is not so complicated at all. For a game producer, the journey is not the game you have developed before?

Bian Qiaoliang thought about it, first opened "Back to the Shore" to find clues in it.

After finding this, look for "Fortress at Sea" for the next one.

Because in his opinion, since President Pei will be linked with the game, he must also be linked with his own game, and "Turning Back to the Shore" and "Sea Fortress" are two relatively successful games.

If you link with these two games, you can further increase the brand value of Tenda Games, and by the way, you can increase the sales of these two games. Why not?